email automation

Email Marketing Tool Best Value for Small Business‎

Email Marketing Tool — Best Value for Small Business‎ “80% of business professionals believe that email marketing increases customer retention”

True, isn’t it? There are numerous digital communication channels that evolved in the present digital transformation era and email continues to be one of the most compelling and preferred channels to reach out to the audience. It is arguably the most sought and proven marketing channel.

A few years ago, some experts predicted falsely that email marketing would die, it never happened, it continues to be an attractive and effective tool in engaging audiences. It’s performance and multipurpose services fascinate marketers at the same time it’s challenging as well to keep up with the pace and change in the dynamics of its performance parameters.Here are a few things that every email marketer need to keep doing consistently.

Audience Segmentation

The process of grouping email contacts per your need and other demography should be an ongoing process. In other words, purification of your contacts database to well defined targeted audiences and underlying subcategories will need to be an on-going process. The personas of the audience in the subcategories pave the way to fine-tune targeting, focus the right ad content, subsequently should increase your email marketing engagement. This is the way out to devise new engagement opportunities.

Deeply segmented subcategories will enable you to better connect with newer audience members than your earlier campaign attempts. You could end up sending quality emails and be rewarded with better engagement and sales results. This is simply known as the ROI based efficient persona profile development for your subgroups. It’s important to sync what you offer in your email campaign to the right group. The idea is to keep up with new developments on both sides and this guarantees to maintain customer connections and generate sales.

Key Performance Indicators

KPIs for email marketers is a must, sans measurement, you are in the dark and never going to be seeing the light. The KPIs should always be monitored closely with modern tools and assessed periodically. Tracking down the KPIs deep and upticking its performance is the ultimate way out for the betterment of sales. Benchmarking the sales goals and keep working on alternatives to further scale your KPIs performance.

Automate your campaigns

Smart email marketing with a personal touch is the way to go. There are quite a few tools that allow you to automate campaigns smartly as a situation demands. Say, for example, you have a few users who signed up to use your product but stayed away for whatever reason. These users will need to be tracked down and reminded to use the product. In this course of reminder, your emails should sound personal giving them all the attention but is really cumbersome to draft and send emails individually. Here is where smart email platforms come into play the time-saving aspect. An omnichannel communication platform like Redtie simply allows you to filter users per your condition and mass email them by addressing them personally.

It lets marketers like you to smartly schedule campaigns, to make sure the email is delivered to the right audience at the right point of time. Wouldn’t you love to have a tool that simply helps you in better open or click-through rate?

Review your campaign processes with Redtie to develop quality email campaigns to suit your current needs and apply the changes in procedures, utilization or technical resources, this can lead to significant operational, sales and ROI improvements.

Don’t ignore From Opt-outs

Opt-outs is just another way to learn and re-evaluate your campaigns. You can always request in a humble way with just 2 or 3 data fields that why they opted out. It is truly a great way to understand what is wrong and how to correct it on your future campaigns. Be sure your email content touches all verticals such as knowledge base, personal attention, and offers(if any) to stay well connected with your email audience.

Stay updated and be relevant

Almost every business is continually changing. Develop and share content specifically relevant to your audience aligned with current events, new developments and your products/services. Use them to make the connection between the industry, the customer and your company; position your offerings as timely solutions to their needs.

Trending topic examples can be aligned to numerous industry sectors (retail, real estate, health-care, etc.,). As these industries evolve; wide and narrow audience segments value timely updates enabling your company to be recognized as a front runner with answers to their challenges triggered by industry change.

Change Up Your Approach

A good email marketing strategy does not always include just offers or other promotional stuff. Knowledge-based content will need to be floated to your targeted audience which would lead to an indirect “sales pitch”. The content can demonstrate any knowledge base in a particular area; it is important to establish trust and credibility with what you share.

Review your recent email campaigns with a particular segment; if they are all “pitch-focused” and doesn’t return with good signs, then it’s a good indicator that you need to change up content to more effectively engage them. Choosing a knowledge sharing approach to change things up is a good consideration. Personalize your messages as much as possible to show attention and audience engagement.

Mobile Optimized

Mobile-friendly campaigns are part of a successful email marketing strategy these days with almost everyone being mobile and tech-savvy. Your email Content should be easily viewed/scrolled, quickly understood with CTAs towards audience interaction is a must. Let your email templates be of quality design and mobile friendly. Stay relevant with content so that the audience responds favorably which increases direct sales, lead generation, and other revenue-positive engagement opportunities.

Security / Privacy

All email marketing initiatives need to consider security and privacy. Be certain security updates in your systems and applications are up-to-date and installed as soon as possible when they become available. Take maximum precautions to ensure your audience and your organization are as protected as possible. Likewise, always be cognizant and fully compliant with any privacy standards which apply. Security and privacy issues are at the forefront of our Internet society and their significance is highly magnified in all business sectors.

Next Steps

These action steps are only the beginning. Connect them with your present and future email marketing initiatives to build drive engagement, speed up sales, and a better ROI. A super effective email marketing will not only strengthen your position but also will provide more encouragement for your trusted audience to stay with you and away from your competitors.

Thank you for reading this article. 

Sign up Multi-Channel Messaging Suite For 2020 — Redtie for Free https://www.redtie.co/v3/app/signup and explore the premium features.

Reach us now at +1 484–874–5535 or email to getredtie@redtiemail.com

 

Engage with site visitors | Redtie Chat

Engage with site visitors | Redtie Chat

Customer retention is the key for your business growth. A Business should provide the best of customer service to retain loyal customers. One thing a customer hates is long waiting time on their calls to get hold of a customer service agent. Every customer wants them to be attended immediately and treated well.

So, how do you do that?

The solution is, a smart live chat that runs on your website and acts as a the gate-keeper between you and your customers.

With Live chat, customers get the opportunity to chat with you in real time while they’re on your website. It’s quick, convenient and customers love it because it’s 100x faster to solve customer queries.

Engage with site visitors when they need you most.
Live Chat lets your customers know you’re ready to help them at any time during their visit. Engage with site visitors when they are looking for support, specific items, or trying to make a buying decision.

Let’s take a deep dive into how live chat can effectively be used for converting visitors into customers.

]What is live chat for website?

Live chat allows companies to connect in real-time with prospects who visit their website. It is one of the best tools that many B2B companies are utilizing on their websites.

Why? Because it converts.

According to Kayako “79% of businesses said that implementing live chat resulted in increased customer loyalty, sales and revenue.”

Reasons why you need Live Chat to boost sales:

1. Fast response is incredibly important

So, if you want to be qualifying leads, there’s simply no other way to do it as fast as live chat.

2.Solve customer queries even when you’re not there

Use chatbots to engage with customers and offer easy solutions to their most common problems.

How to enable live chat to your website in minutes?

Signup https://www.redtie.co/v3/app/signup and enable “Chat Channel”.

In Settings, copy the “java script” and paste it in your website.

Once you’ve installed chat, you can start taking advantage of Redtie chat on your website.

Redtie Chat Customization:

You can easily customize the chat widget color to match your brand.

Next, set up a greetings text.

Greetings text is what people are going to see when they land on your site for the first time.

Save the settings and it’s super easy to set up on your own.

Now, start collecting more leads by quick response and help people to fix their problems ASAP.
Gone are the days of sitting on an outdated chat platform and waiting for help. Redtie is one of the best tools you implement on your website today. So let’s get started. 

Sign up Redtie, Multi-channel Messaging Platform and Know how a chat widget can be the best customer support channel for your business, Get it now!

Live Chat Software for Website

Provide real-time customer support with Live Chat

Customer retention is the key for your business growth. A Business should provide the best of customer service to retain loyal customers. One thing a customer hates is long waiting time on their calls to get hold of a customer service agent. Every customer wants them to be attended immediately and treated well.

So, how do you do that?

The solution is, a smart live chat that runs on your website and acts as a the gate-keeper between you and your customers.

With Live chat, customers get the opportunity to chat with you in real time while they’re on your website. It’s quick, convenient and customers love it because it’s 100x faster to solve customer queries.

Let’s take a deep dive into how live chat can effectively be used for converting visitors into customers.

What is live chat for website?

Live chat allows companies to connect in real-time with prospects who visit their website. It is one of the best tools that many B2B companies are utilizing on their websites.

Why? Because it converts.

According to Kayako “79% of businesses said that implementing live chat resulted in increased customer loyalty, sales and revenue.”

Reasons why you need Live Chat to boost sales:

1. Fast response is incredibly important

So, if you want to be qualifying leads, there’s simply no other way to do it as fast as live chat.

2.Solve customer queries even when you’re not there

Use chatbots to engage with customers and offer easy solutions to their most common problems.

How to enable live chat to your website in minutes?

Signup https://www.redtie.co/v3/app/signup and enable “Chat Channel”.

In Settings, copy the “java script” and paste it in your website.

Once you’ve installed chat, you can start taking advantage of Redtie chat on your website.

Redtie Chat Customization:

You can easily customize the chat widget color to match your brand.

Next, set up a greetings text.

Greetings text is what people are going to see when they land on your site for the first time.

Save the settings and it’s super easy to set up on your own.

Now, start collecting more leads by quick response and help people to fix their problems ASAP.
Gone are the days of sitting on an outdated chat platform and waiting for help. Redtie is one of the best tools you implement on your website today. So let’s get started. 

Sign up Redtie, Multi-channel Messaging Platform and Know how a chat widget can be the best customer support channel for your business, Get it now!

Good Email Marketing

Creating Email Marketing That People Love

It’s no surprise that more than half of marketers say email is their most effective channel in generating revenue (BtoB Magazine). Email marketing is indeed an incredibly effective way to communicate with your audience and facilitate the path through the sales and marketing funnel, turning strangers into delighted customers. And marketers are continuing to invest more in this channel – the Direct Marketing Association found that 75% of marketers say they are using more email than they were 3 years ago, and Forrester Research said that investment in email marketing is expected to grow from $1.3 billion in 2010 to $2 billion in 2014.

The sad truth is that there is a lot of bad email marketing out there. What does it take to do good email marketing?

Good email marketing is (1) valuable, (2) relevant (3) expected and (4) integrated.

Good email starts with valuable content.

Good email marketing starts with the content you’re sharing with your subscribers. Put yourself in their shoes and ask, is this something I would want to receive? Remember that your prospects don’t care about your company or your product – they care about their challenges and how you can help solve them. So create and share content that they’ll find useful and interesting.

Good email is relevant – which means segmentation is critical.

Segmentation is the #1 tactic for increasing the relevancy of your email, according to a MarketingSherpa study. Whether you’re segmenting your database based on demographics or behavior or both, this tactic is critical to ensure you’re sending the right message to the right person at the right time. Sending relevant emails wins you more mindshare as well as better results – MarketingSherpa found that segmented emails get 50% more clicks than their untargeted counterparts. Not only will you get more clicks, you’ll also reach higher deliverability – a MarketingSherpa study found that 4 out of 10 subscribers reported that they’ve marked emails as spam simply because they were irrelevant. Avoid this trap by segmenting your email list and sending relevant content. Read more…Source: HubSpot

Check out these other stories about digital marketing and social media strategy @ www.getredtie.com/blog

Automate Your B2B Email Marketing

“80% of business professionals believe that email marketing increases customer retention”

True, isn’t it? There are numerous digital communication channels that evolved in the present digital transformation era and email continues to be one of the most compelling and preferred channels to reach out to the audience. It is arguably the most sought and proven marketing channel.

A few years ago, some experts predicted falsely that email marketing would die, it never happened, it continues to be an attractive and effective tool in engaging audiences. It’s performance and multipurpose services fascinate marketers at the same time it’s challenging as well to keep up with the pace and change in the dynamics of its performance parameters.

Here are a few things that every email marketer need to keep doing consistently.

Audience Segmentation

The process of grouping email contacts per your need and other demography should be an ongoing process. In other words, purification of your contacts database to well defined targeted audiences and underlying subcategories will need to be an on-going process. The personas of the audience in the subcategories pave the way to fine-tune targeting, focus the right ad content, subsequently should increase your email marketing engagement. This is the way out to devise new engagement opportunities.

Deeply segmented subcategories will enable you to better connect with newer audience members than your earlier campaign attempts. You could end up sending quality emails and be rewarded with better engagement and sales results. This is simply known as the ROI based efficient persona profile development for your subgroups. It’s important to sync what you offer in your email campaign to the right group. The idea is to keep up with new developments on both sides and this guarantees to maintain customer connections and generate sales.

Key Performance Indicators

KPIs for email marketers is a must, sans measurement, you are in the dark and never going to be seeing the light. The KPIs should always be monitored closely with modern tools and assessed periodically. Tracking down the KPIs deep and upticking its performance is the ultimate way out for the betterment of sales. Benchmarking the sales goals and keep working on alternatives to further scale your KPIs performance.

Automate your campaigns

Smart email marketing with a personal touch is the way to go. There are quite a few tools that allow you to automate campaigns smartly as a situation demands. Say, for example, you have a few users who signed up to use your product but stayed away for whatever reason. These users will need to be tracked down and reminded to use the product. In this course of reminder, your emails should sound personal giving them all the attention but is really cumbersome to draft and send emails individually. Here is where smart email platforms come into play the time-saving aspect. An omnichannel communication platform like Redtie simply allows you to filter users per your condition and mass email them by addressing them personally.

It lets marketers like you to smartly schedule campaigns, to make sure the email is delivered to the right audience at the right point of time. Wouldn’t you love to have a tool that simply helps you in better open or click-through rate?

Review your campaign processes with Redtie to develop quality email campaigns to suit your current needs and apply the changes in procedures, utilization or technical resources, this can lead to significant operational, sales and ROI improvements.

Don’t ignore From Opt-outs

Opt-outs is just another way to learn and re-evaluate your campaigns. You can always request in a humble way with just 2 or 3 data fields that why they opted out. It is truly a great way to understand what is wrong and how to correct it on your future campaigns. Be sure your email content touches all verticals such as knowledge base, personal attention, and offers(if any) to stay well connected with your email audience.

Stay updated and be relevant

Almost every business is continually changing. Develop and share content specifically relevant to your audience aligned with current events, new developments and your products/services. Use them to make the connection between the industry, the customer and your company; position your offerings as timely solutions to their needs.

Trending topic examples can be aligned to numerous industry sectors (retail, real estate, health-care, etc.,). As these industries evolve; wide and narrow audience segments value timely updates enabling your company to be recognized as a front runner with answers to their challenges triggered by industry change.

Change Up Your Approach

A good email marketing strategy does not always include just offers or other promotional stuff. Knowledge-based content will need to be floated to your targeted audience which would lead to an indirect “sales pitch”. The content can demonstrate any knowledge base in a particular area; it is important to establish trust and credibility with what you share.

Review your recent email campaigns with a particular segment; if they are all “pitch-focused” and doesn’t return with good signs, then it’s a good indicator that you need to change up content to more effectively engage them. Choosing a knowledge sharing approach to change things up is a good consideration. Personalize your messages as much as possible to show attention and audience engagement.

Mobile Optimized

Mobile-friendly campaigns are part of a successful email marketing strategy these days with almost everyone being mobile and tech-savvy. Your email Content should be easily viewed/scrolled, quickly understood with CTAs towards audience interaction is a must. Let your email templates be of quality design and mobile friendly. Stay relevant with content so that the audience responds favorably which increases direct sales, lead generation, and other revenue-positive engagement opportunities.

Security / Privacy

All email marketing initiatives need to consider security and privacy. Be certain security updates in your systems and applications are up-to-date and installed as soon as possible when they become available. Take maximum precautions to ensure your audience and your organization are as protected as possible. Likewise, always be cognizant and fully compliant with any privacy standards which apply. Security and privacy issues are at the forefront of our Internet society and their significance is highly magnified in all business sectors.

Next Steps

These action steps are only the beginning. Connect them with your present and future email marketing initiatives to build drive engagement, speed up sales, and a better ROI. A super effective email marketing will not only strengthen your position but also will provide more encouragement for your trusted audience to stay with you and away from your competitors.

Thank you for reading this article. Check out these other stories about digital marketing and social media strategy @ www.getredtie.com/blog

Live Chat Software for Website

How Live Chat Software for Website Can effectively Speed Up Sales & Maximize Conversions?

Digital marketing has seen quite a few innovations and one among those caught attention among businesses is Chat Widget. It is one of the best way to build personal connections with your customers.

In the current business era, customers really don’t wish to wait for long time. A faster response to a website visitor is going to leave a better impression than making customers wait around. Statistics show that, on average, only 2% of website visitors convert to an enquiry or sale.

Redtie live chat tool is to communicate with your website visitors in real-time. It is one of the best tools that many B2B companies are utilizing on their websites.

Why?
Because chat channel is to connect with visitors on your site that in-turn generates new leads for business.

And let’s be honest, if a potential lead inquires and got a reply after several hours, there is a chance they may move on to a competitor with a faster response time. Nobody appreciates waiting on hold for long time or an email to get a response days later.

Realizing the importance and power of chat, Redtie has engineered and built 2 models of chat services explained right below.

1.Redtie’s default chat widget:

It is easy to communicate with your website visitors in real-time which generate more leads. The primary goal here is to collect the website visitors name and email address. Simply, a lead generation tool.

You could deploy the Redtie Chat Widget on your website and it helps to collect contact information organically to make every incoming visitor as a lead.

The chat window is fully customizable and you get notified by browser push, email or SMS/Voice for every visitor to the site that connects via Chat.

If a website visitor pings from chat deployed in your website, you would receive it on Redtie and you can reply back.

2.Redtie powered chatbot:

Consumers expect instant responses. It is sales rep for your website. Chatbot does all from guiding the user to getting needed information for data collection as well.

Amazon’s Artificial Protocol have been used for chat automation.

Basically, we custom create your business oriented questions and possible answers on the back-end. The bot is programmed to initiate conversation and answer questions, sourced from pre-defined answer data set.

Reasons why you need chat widget in your website:

  • Fast response
  • Automated reply
  • Solve inquiries with ease
  • Collects info of the visitors to contact back

How to enable live chat to your website in minutes?

Signup https://www.redtie.co/v3/app/signup and enable “Chat Channel”.

In Settings, copy the “java script” and paste it in your website.

Once you’ve installed chat, you can start taking advantage of Redtie chat on your website.

Redtie Chat Customization:

You can easily customize the chat widget color to match your brand.

Next, set up a greetings text.

Greetings text is what people are going to see when they land on your site for the first time.

Save the settings and it’s super easy to set up on your own.

Now, start collecting more leads by quick response and help people to fix their problems ASAP.
Gone are the days of sitting on an outdated chat platform and waiting for help. Redtie is one of the best tools you implement on your website today. So let’s get started. 

Sign up Redtie, Multichannel Messaging Platform and Know how a chat widget for your website can be a lead generator for your business, Get it now!

Automate Your B2B Email Marketing

Automate Your B2B Email Marketing and gain a competitive advantage, “99% of consumers check their email every day”

True, isn’t it? There are numerous digital communication channels that evolved in the present digital transformation era and email continues to be one of the most compelling and preferred channels to reach out to the audience. It is arguably the most sought and proven marketing channel.

A few years ago, some experts predicted falsely that email marketing would die, it never happened, it continues to be an attractive and effective tool in engaging audiences. It’s performance and multipurpose services fascinate marketers at the same time it’s challenging as well to keep up with the pace and change in the dynamics of its performance parameters.

Here are a few things that every email marketer need to keep doing consistently.

Audience Segmentation

The process of grouping email contacts per your need and other demography should be an ongoing process. In other words, purification of your contacts database to well defined targeted audiences and underlying subcategories will need to be an on-going process. The personas of the audience in the subcategories pave the way to fine-tune targeting, focus the right ad content, subsequently should increase your email marketing engagement. This is the way out to devise new engagement opportunities.

Deeply segmented subcategories will enable you to better connect with newer audience members than your earlier campaign attempts. You could end up sending quality emails and be rewarded with better engagement and sales results. This is simply known as the ROI based efficient persona profile development for your subgroups. It’s important to sync what you offer in your email campaign to the right group. The idea is to keep up with new developments on both sides and this guarantees to maintain customer connections and generate sales.

Key Performance Indicators

KPIs for email marketers is a must, sans measurement, you are in the dark and never going to be seeing the light. The KPIs should always be monitored closely with modern tools and assessed periodically. Tracking down the KPIs deep and upticking its performance is the ultimate way out for the betterment of sales. Benchmarking the sales goals and keep working on alternatives to further scale your KPIs performance.

]Automate your campaigns

Smart email marketing with a personal touch is the way to go. There are quite a few tools that allow you to automate campaigns smartly as a situation demands. Say, for example, you have a few users who signed up to use your product but stayed away for whatever reason. These users will need to be tracked down and reminded to use the product. In this course of reminder, your emails should sound personal giving them all the attention but is really cumbersome to draft and send emails individually. Here is where smart email platforms come into play the time-saving aspect. An omnichannel communication platform like Redtie simply allows you to filter users per your condition and mass email them by addressing them personally.

It lets marketers like you to smartly schedule campaigns, to make sure the email is delivered to the right audience at the right point of time. Wouldn’t you love to have a tool that simply helps you in better open or click-through rate?

Review your campaign processes with Redtie to develop quality email campaigns to suit your current needs and apply the changes in procedures, utilization or technical resources, this can lead to significant operational, sales and ROI improvements.

Don’t ignore From Opt-outs

Opt-outs is just another way to learn and re-evaluate your campaigns. You can always request in a humble way with just 2 or 3 data fields that why they opted out. It is truly a great way to understand what is wrong and how to correct it on your future campaigns. Be sure your email content touches all verticals such as knowledge base, personal attention, and offers(if any) to stay well connected with your email audience.

Stay updated and be relevant

Almost every business is continually changing. Develop and share content specifically relevant to your audience aligned with current events, new developments and your products/services. Use them to make the connection between the industry, the customer and your company; position your offerings as timely solutions to their needs.

Trending topic examples can be aligned to numerous industry sectors (retail, real estate, health-care, etc.,). As these industries evolve; wide and narrow audience segments value timely updates enabling your company to be recognized as a front runner with answers to their challenges triggered by industry change.

Change Up Your Approach

A good email marketing strategy does not always include just offers or other promotional stuff. Knowledge-based content will need to be floated to your targeted audience which would lead to an indirect “sales pitch”. The content can demonstrate any knowledge base in a particular area; it is important to establish trust and credibility with what you share.

Review your recent email campaigns with a particular segment; if they are all “pitch-focused” and doesn’t return with good signs, then it’s a good indicator that you need to change up content to more effectively engage them. Choosing a knowledge sharing approach to change things up is a good consideration. Personalize your messages as much as possible to show attention and audience engagement.

Mobile Optimized

Mobile-friendly campaigns are part of a successful email marketing strategy these days with almost everyone being mobile and tech-savvy. Your email Content should be easily viewed/scrolled, quickly understood with CTAs towards audience interaction is a must. Let your email templates be of quality design and mobile friendly. Stay relevant with content so that the audience responds favorably which increases direct sales, lead generation, and other revenue-positive engagement opportunities.

Security / Privacy

All email marketing initiatives need to consider security and privacy. Be certain security updates in your systems and applications are up-to-date and installed as soon as possible when they become available. Take maximum precautions to ensure your audience and your organization are as protected as possible. Likewise, always be cognizant and fully compliant with any privacy standards which apply. Security and privacy issues are at the forefront of our Internet society and their significance is highly magnified in all business sectors.

Next Steps

These action steps are only the beginning. Connect them with your present and future email marketing initiatives to build drive engagement, speed up sales, and a better ROI. A super effective email marketing will not only strengthen your position but also will provide more encouragement for your trusted audience to stay with you and away from your competitors.

Thank you for reading this article. Check out these other stories about digital marketing and social media strategy @ www.getredtie.com/blog

Live Web Chat Software

How Live Web Chat Software on Your Website Can effectively Speed Up Sales & Maximize Conversions?

Digital marketing has seen quite a few innovations and one among those caught attention among businesses is Chat Widget. It is one of the best way to build personal connections with your customers.

In the current business era, customers really don’t wish to wait for long time. A faster response to a website visitor is going to leave a better impression than making customers wait around. Statistics show that, on average, only 2% of website visitors convert to an enquiry or sale.

Redtie live chat tool is to communicate with your website visitors in real-time. It is one of the best tools that many B2B companies are utilizing on their websites.

Why?
Because chat channel is to connect with visitors on your site that in-turn generates new leads for business.

And let’s be honest, if a potential lead inquires and got a reply after several hours, there is a chance they may move on to a competitor with a faster response time. Nobody appreciates waiting on hold for long time or an email to get a response days later.

Realizing the importance and power of chat, Redtie has engineered and built 2 models of chat services explained right below.

1.Redtie’s default chat widget:

It is easy to communicate with your website visitors in real-time which generate more leads. The primary goal here is to collect the website visitors name and email address. Simply, a lead generation tool.

You could deploy the Redtie Chat Widget on your website and it helps to collect contact information organically to make every incoming visitor as a lead.

The chat window is fully customizable and you get notified by browser push, email or SMS/Voice for every visitor to the site that connects via Chat.

If a website visitor pings from chat deployed in your website, you would receive it on Redtie and you can reply back.

2.Redtie powered chatbot:

Consumers expect instant responses. It is sales rep for your website. Chatbot does all from guiding the user to getting needed information for data collection as well.

Amazon’s Artificial Protocol have been used for chat automation.

Basically, we custom create your business oriented questions and possible answers on the back-end. The bot is programmed to initiate conversation and answer questions, sourced from pre-defined answer data set.

Reasons why you need chat widget in your website:

  • Fast response
  • Automated reply
  • Solve inquiries with ease
  • Collects info of the visitors to contact back

How to enable live chat to your website in minutes?

Signup https://www.redtie.co/v3/app/signup and enable “Chat Channel”.

In Settings, copy the “java script” and paste it in your website.

Once you’ve installed chat, you can start taking advantage of Redtie chat on your website.

Redtie Chat Customization:

You can easily customize the chat widget color to match your brand.

Next, set up a greetings text.

Greetings text is what people are going to see when they land on your site for the first time.

Save the settings and it’s super easy to set up on your own.

Now, start collecting more leads by quick response and help people to fix their problems ASAP.
Gone are the days of sitting on an outdated chat platform and waiting for help. Redtie is one of the best tools you implement on your website today. So let’s get started. 

Sign up Redtie, an Omnichannel Messaging Platform and Know how a chat widget for your website can be a lead generator for your business, Get it now!

Boost Your Business Engagement with Redtie

“93% of B2B marketers use email to distribute content”

True, isn’t it? There are numerous digital communication channels that evolved in the present digital transformation era and email continues to be one of the most compelling and preferred channels to reach out to the audience. It is arguably the most sought and proven marketing channel.

A few years ago, some experts predicted falsely that email marketing would die, it never happened, it continues to be an attractive and effective tool in engaging audiences. It’s performance and multipurpose services fascinate marketers at the same time it’s challenging as well to keep up with the pace and change in the dynamics of its performance parameters.

Here are a few things that every email marketer need to keep doing consistently.

Audience Segmentation

The process of grouping email contacts per your need and other demography should be an ongoing process. In other words, purification of your contacts database to well defined targeted audiences and underlying subcategories will need to be an on-going process. The personas of the audience in the subcategories pave the way to fine-tune targeting, focus the right ad content, subsequently should increase your email marketing engagement. This is the way out to devise new engagement opportunities.

Deeply segmented subcategories will enable you to better connect with newer audience members than your earlier campaign attempts. You could end up sending quality emails and be rewarded with better engagement and sales results. This is simply known as the ROI based efficient persona profile development for your subgroups. It is important to sync what you offer in your email campaign to the right group. The idea is to keep up with new developments on both sides and this guarantees to maintain customer connections and generate sales.

Key Performance Indicators

KPIs for email marketers is a must, sans measurement, you are in the dark and never going to be seeing the light. The KPIs should always be monitored closely with modern tools and assessed periodically. Tracking down the KPIs deep and upticking its performance is the ultimate way out for the betterment of sales. Benchmarking the sales goals and keep working on alternatives to further scale your KPIs performance.

Automate your campaigns

Smart email marketing with a personal touch is the way to go. There are quite a few tools that allow you to automate campaigns smartly as a situation demands. Say, for example, you have a few users who signed up to use your product but stayed away for whatever reason. These users will need to be tracked down and reminded to use the product. In this course of reminder, your emails should sound personal giving them all the attention but is really cumbersome to draft and send emails individually. Here is where smart email platforms come into play the time-saving aspect. An omnichannel communication platform like Redtie simply allows you to filter users per your condition and mass email them by addressing them personally.

It lets marketers like you to smartly schedule campaigns, to make sure the email is delivered to the right audience at the right point of time. Wouldn’t you love to have a tool that simply helps you in better open or click-through rate?

Review your campaign processes with Redtie to develop quality email campaigns to suit your current needs and apply the changes in procedures, utilization or technical resources, this can lead to significant operational, sales and ROI improvements.

Don’t ignore From Opt-outs

Opt-outs is just another way to learn and re-evaluate your campaigns. You can always request in a humble way with just 2 or 3 data fields that why they opted out. It is truly a great way to understand what is wrong and how to correct it on your future campaigns. Be sure your email content touches all verticals such as knowledge base, personal attention, and offers(if any) to stay well connected with your email audience.

Stay updated and be relevant

Almost every business is continually changing. Develop and share content specifically relevant to your audience aligned with current events, new developments and your products/services. Use them to make the connection between the industry, the customer and your company; position your offerings as timely solutions to their needs.

Trending topic examples can be aligned to numerous industry sectors (retail, real estate, health-care, etc.,). As these industries evolve; wide and narrow audience segments value timely updates enabling your company to be recognized as a front runner with answers to their challenges triggered by industry change.

Change Up Your Approach

A good email marketing strategy does not always include just offers or other promotional stuff. Knowledge-based content will need to be floated to your targeted audience which would lead to an indirect “sales pitch”. The content can demonstrate any knowledge base in a particular area; it is important to establish trust and credibility with what you share.

Review your recent email campaigns with a particular segment; if they are all “pitch-focused” and doesn’t return with good signs, then it’s a good indicator that you need to change up content to more effectively engage them. Choosing a knowledge sharing approach to change things up is a good consideration. Personalize your messages as much as possible to show attention and audience engagement.

Mobile Optimized

Mobile-friendly campaigns are part of a successful email marketing strategy these days with almost everyone being mobile and tech-savvy. Your email Content should be easily viewed/scrolled, quickly understood with CTAs towards audience interaction is a must. Let your email templates be of quality design and mobile friendly. Stay relevant with content so that the audience responds favorably which increases direct sales, lead generation, and other revenue-positive engagement opportunities.

Security / Privacy

All email marketing initiatives need to consider security and privacy. Be certain security updates in your systems and applications are up-to-date and installed as soon as possible when they become available. Take maximum precautions to ensure your audience and your organization are as protected as possible. Likewise, always be cognizant and fully compliant with any privacy standards which apply. Security and privacy issues are at the forefront of our Internet society and their significance is highly magnified in all business sectors.

Next Steps

These action steps are only the beginning. Connect them with your present and future email marketing initiatives to build drive engagement, speed up sales, and a better ROI. A super effective email marketing will not only strengthen your position but also will provide more encouragement for your trusted audience to stay with you and away from your competitors.

Thank you for reading this article. Check out these other stories about digital marketing and social media strategy @ www.getredtie.com/blog

Live Web Chat

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How Live Web Chat on Your Website Can effectively Maximize Conversions?

[/vc_column_text][vc_empty_space][vc_video link=”https://www.youtube.com/watch?v=TAIcKizVdiA”][vc_empty_space][vc_column_text]Digital marketing has seen quite a few innovations and one among those caught attention among businesses is Chat Widget. It is one of the best way to build personal connections with your customers.

In the current business era, customers really don’t wish to wait for long time. A faster response to a website visitor is going to leave a better impression than making customers wait around. Statistics show that, on average, only 2% of website visitors convert to an enquiry or sale.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Redtie live chat tool is to communicate with your website visitors in real-time. It is one of the best tools that many B2B companies are utilizing on their websites.[/vc_column_text][vc_empty_space][vc_single_image image=”4106″ img_size=”large” style=”vc_box_rounded”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Why?
Because chat channel is to connect with visitors on your site that in-turn generates new leads for business.

And let’s be honest, if a potential lead inquires and got a reply after several hours, there is a chance they may move on to a competitor with a faster response time. Nobody appreciates waiting on hold for long time or an email to get a response days later.

Realizing the importance and power of chat, Redtie has engineered and built 2 models of chat services explained right below.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]1.Redtie’s default chat widget:

It is easy to communicate with your website visitors in real-time which generate more leads. The primary goal here is to collect the website visitors name and email address. Simply, a lead generation tool.

You could deploy the Redtie Chat Widget on your website and it helps to collect contact information organically to make every incoming visitor as a lead.

The chat window is fully customizable and you get notified by browser push, email or SMS/Voice for every visitor to the site that connects via Chat.

If a website visitor pings from chat deployed in your website, you would receive it on Redtie and you can reply back.

2.Redtie powered chatbot:

Consumers expect instant responses. It is sales rep for your website. Chatbot does all from guiding the user to getting needed information for data collection as well.

Amazon’s Artificial Protocol have been used for chat automation.

Basically, we custom create your business oriented questions and possible answers on the back-end. The bot is programmed to initiate conversation and answer questions, sourced from pre-defined answer data set.

Reasons why you need chat widget in your website:

  • Fast response
  • Automated reply
  • Solve inquiries with ease
  • Collects info of the visitors to contact back

How to enable live chat to your website in minutes?

Signup https://www.redtie.co/v3/app/signup and enable “Chat Channel”.

In Settings, copy the “java script” and paste it in your website.

Once you’ve installed chat, you can start taking advantage of Redtie chat on your website.

Redtie Chat Customization:

You can easily customize the chat widget color to match your brand.

Next, set up a greetings text.

Greetings text is what people are going to see when they land on your site for the first time.

Save the settings and it’s super easy to set up on your own.

Now, start collecting more leads by quick response and help people to fix their problems ASAP.
Gone are the days of sitting on an outdated chat platform and waiting for help. Redtie is one of the best tools you implement on your website today. So let’s get started. 

Sign up Redtie, an Omnichannel Messaging Platform and Know how a chat widget for your website can be a lead generator for your business, Get it now![/vc_column_text][/vc_column][/vc_row]