Email Marketing | Redtie

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Why is an effective email marketing strategy so important | Redtie email marketing tool

Email marketing is an effective way to keep your customers informed. It’s measurable, testable and it’s the best way to market your products, communicate with your customers in a cost-effective way.[/vc_column_text][vc_column_text]

Our Email Marketing Tool?

When you subscribe to the Email channel, you get a dedicated email assigned to you. For example, let us say you sign up and add an ecosystem for your business “ABC Inc” and choose to have the email channel. You will have the opportunity to choose an email such as abc-inc@redtie.email . This email is to serve for various inbound and outbound touchpoints on the email channel.[/vc_column_text][vc_empty_space][vc_video link=”https://www.youtube.com/watch?v=8ZGtOAYxPxw&t=5s”][vc_empty_space][vc_column_text]

Features:

  • Send quick one to one, many or group of tagged contacts.
  • Make outbound emails personalized.
  • Schedule outbound emails 1 year in advance.
  • Attach webhooks on inbound emails for needed processing.
  • Ability to track email open / read / unsubscribe stats
  • Create and store new contact information upon receiving the first email
  • Multiple Assistant features on both outbound and inbound emails.

Sign up Redtie, an Omnichannel Messaging Platform & Get FREE credits and explore our premium features.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]

Email Channel | Omnichannel Messaging Platform

Redtie’s Email Channel | Best Email Marketing Tool

When you want to communicate something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so. Redtie’s Email Channel allows you to create a highly personalized/customized messaging strategy where the user feels like the emails have been written especially for them individually.

Use cases

Electric Signal Fault Finder

This solution was developed using Redtie’s both email and text channels. The client is one of the largest electric and gas utilities in the US. In an effort to make the electric grid smart, the company has upgraded the electric distribution network with devices called “Line Sensors”. When the line sensor detects an outage, it tracks that data and sends that to the utility by email. With a webhook connected to the inbound emails, the outage conditions are tracked for notifications. Depending on the location of the line sensor, the maintenance technicians are alerted by text. This use-case is a great example of 2 different channels used with the application of webhooks on inbound and alerts sent on the outbound.

Inbound email contact gathering

When the assigned address receives an email communication, as “To”, “CC” or even “BCC”, not only the sender’s contact data is extracted and added as contacts. These automatically created contacts are tagged as such so the organization can select the tag for outbound communication using not just the email channel but also on other applicable/available channels.

Outbound multi alerts

Redtie has multiple ways to import contact information from simple CSV to CRM systems such as Salesforce. Using the list of contacts imported, the organization can perform outbound email communication. The list can be filtered based on the touchpoint logs from other channels. For ex, emails could sent to only those that received text messages within the last 7 days. This type of information automation makes the communication flow optimized for efficiency.

Redtie’s Email Channel – How it works

Sign up Redtie, an Omnichannel Messaging Platform and get FREE credits and explore our premium features.

 

 

Lead scoring and nurturing

Lead nurturing is the process of engaging buyers by providing relevant information at each stage of the buyer’s journey.

Marketing and sales need to get together to develop a lead scoring strategy, to pinpoint where a particular lead is within the brand’s buying model. It is the backbone of a strong lead nurturing system because it identifies when and how to address each buyer with the most timely and relevant communications.

There are four dimensions of lead scoring that should be evaluated as you develop your strategy.

  • Lead Fit
  • Lead Interest
  • Lead Behavior
  • Buying Stage and Timing

Read more…

source: Marketo