email automation

Email Marketing Tool Best Value for Small Business‎

Email Marketing Tool — Best Value for Small Business‎ “80% of business professionals believe that email marketing increases customer retention”

True, isn’t it? There are numerous digital communication channels that evolved in the present digital transformation era and email continues to be one of the most compelling and preferred channels to reach out to the audience. It is arguably the most sought and proven marketing channel.

A few years ago, some experts predicted falsely that email marketing would die, it never happened, it continues to be an attractive and effective tool in engaging audiences. It’s performance and multipurpose services fascinate marketers at the same time it’s challenging as well to keep up with the pace and change in the dynamics of its performance parameters.Here are a few things that every email marketer need to keep doing consistently.

Audience Segmentation

The process of grouping email contacts per your need and other demography should be an ongoing process. In other words, purification of your contacts database to well defined targeted audiences and underlying subcategories will need to be an on-going process. The personas of the audience in the subcategories pave the way to fine-tune targeting, focus the right ad content, subsequently should increase your email marketing engagement. This is the way out to devise new engagement opportunities.

Deeply segmented subcategories will enable you to better connect with newer audience members than your earlier campaign attempts. You could end up sending quality emails and be rewarded with better engagement and sales results. This is simply known as the ROI based efficient persona profile development for your subgroups. It’s important to sync what you offer in your email campaign to the right group. The idea is to keep up with new developments on both sides and this guarantees to maintain customer connections and generate sales.

Key Performance Indicators

KPIs for email marketers is a must, sans measurement, you are in the dark and never going to be seeing the light. The KPIs should always be monitored closely with modern tools and assessed periodically. Tracking down the KPIs deep and upticking its performance is the ultimate way out for the betterment of sales. Benchmarking the sales goals and keep working on alternatives to further scale your KPIs performance.

Automate your campaigns

Smart email marketing with a personal touch is the way to go. There are quite a few tools that allow you to automate campaigns smartly as a situation demands. Say, for example, you have a few users who signed up to use your product but stayed away for whatever reason. These users will need to be tracked down and reminded to use the product. In this course of reminder, your emails should sound personal giving them all the attention but is really cumbersome to draft and send emails individually. Here is where smart email platforms come into play the time-saving aspect. An omnichannel communication platform like Redtie simply allows you to filter users per your condition and mass email them by addressing them personally.

It lets marketers like you to smartly schedule campaigns, to make sure the email is delivered to the right audience at the right point of time. Wouldn’t you love to have a tool that simply helps you in better open or click-through rate?

Review your campaign processes with Redtie to develop quality email campaigns to suit your current needs and apply the changes in procedures, utilization or technical resources, this can lead to significant operational, sales and ROI improvements.

Don’t ignore From Opt-outs

Opt-outs is just another way to learn and re-evaluate your campaigns. You can always request in a humble way with just 2 or 3 data fields that why they opted out. It is truly a great way to understand what is wrong and how to correct it on your future campaigns. Be sure your email content touches all verticals such as knowledge base, personal attention, and offers(if any) to stay well connected with your email audience.

Stay updated and be relevant

Almost every business is continually changing. Develop and share content specifically relevant to your audience aligned with current events, new developments and your products/services. Use them to make the connection between the industry, the customer and your company; position your offerings as timely solutions to their needs.

Trending topic examples can be aligned to numerous industry sectors (retail, real estate, health-care, etc.,). As these industries evolve; wide and narrow audience segments value timely updates enabling your company to be recognized as a front runner with answers to their challenges triggered by industry change.

Change Up Your Approach

A good email marketing strategy does not always include just offers or other promotional stuff. Knowledge-based content will need to be floated to your targeted audience which would lead to an indirect “sales pitch”. The content can demonstrate any knowledge base in a particular area; it is important to establish trust and credibility with what you share.

Review your recent email campaigns with a particular segment; if they are all “pitch-focused” and doesn’t return with good signs, then it’s a good indicator that you need to change up content to more effectively engage them. Choosing a knowledge sharing approach to change things up is a good consideration. Personalize your messages as much as possible to show attention and audience engagement.

Mobile Optimized

Mobile-friendly campaigns are part of a successful email marketing strategy these days with almost everyone being mobile and tech-savvy. Your email Content should be easily viewed/scrolled, quickly understood with CTAs towards audience interaction is a must. Let your email templates be of quality design and mobile friendly. Stay relevant with content so that the audience responds favorably which increases direct sales, lead generation, and other revenue-positive engagement opportunities.

Security / Privacy

All email marketing initiatives need to consider security and privacy. Be certain security updates in your systems and applications are up-to-date and installed as soon as possible when they become available. Take maximum precautions to ensure your audience and your organization are as protected as possible. Likewise, always be cognizant and fully compliant with any privacy standards which apply. Security and privacy issues are at the forefront of our Internet society and their significance is highly magnified in all business sectors.

Next Steps

These action steps are only the beginning. Connect them with your present and future email marketing initiatives to build drive engagement, speed up sales, and a better ROI. A super effective email marketing will not only strengthen your position but also will provide more encouragement for your trusted audience to stay with you and away from your competitors.

Thank you for reading this article. 

Sign up Multi-Channel Messaging Suite For 2020 — Redtie for Free https://www.redtie.co/v3/app/signup and explore the premium features.

Reach us now at +1 484–874–5535 or email to getredtie@redtiemail.com

 

Email Marketing Increases Customer Retention

“80% of business professionals believe that email marketing increases customer retention.”

When you want to communicate something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so. Redtie’s Email Channel allows you to create a highly personalized/customized messaging strategy where the user feels like the emails have been written especially for them individually.

Did you know email marketing is 40 times more effective at acquiring new customers than other platforms?

Pretty awesome!

Yes, email marketing can remind your customers what they’re missing. 

Once you build up a solid list of subscribers, you’ll need some creative ideas to spark your customers’ memories and bring them back for more.

For example, we shall take Wine Industry: “Customers won’t buy from you if they don’t hear from you”

If your chardonnay sparkles with scallops, let your customers know. Pair your wines with complementary dishes and share recipes via email

If your Burgundy is excellent in beef stew, share that, too. Original recipes for dishes cooked with your wines are even more valuable. If you have an online store, make sure to link up the wines.

People are always searching for unique gifts. Use campaigns to float coupons, discounts for most loyal customers, wine club members, and frequent purchasers. Show them what you have to offer, whether it’s festively wrapped wines for the holidays, wine and chocolate sets for Valentine’s Day or picnic baskets for Mothers’ Day.

As faithful readers of your content and proclaimed fans of your winery, your subscribers might deserve a little extra once in a while. Reward subscribers (and keep them coming in) with email-exclusive discounts and offers.

Stir in some excitement! Introduce new vintages with fanfare. Tell your subscribers where they can find the new wine, and let them know that you can’t wait for their reaction!

How to build an email list?

You can capture customer email addresses via a form on your website, in the tasting room, when they create a wine club account, checkout at the winery, or even during a phone call.

Why we recommend to use Redtie for your winery email campaigns?

Personalize your campaigns which will add a personal touch to your email that positively impact customers

  • Schedule outbound emails 1 year in advance
  • Ability to track emails opened / clicked / unsubscribed status
  • Send quick one to one, many or group of tagged contacts

Promoting  products digitally has started to become a common practice for most successful wineries globally. 

Signup https://www.redtie.co/v3/app/signup and enable “Email Channel”, you get a dedicated email assigned to you. For example, let us say you sign up and add an ecosystem for your business “ABC Inc” and choose to have the email channel. You will have the opportunity to choose an email such as abc-inc@redtie.email. This email is to serve for various inbound and outbound touchpoints on the email channel.

As the holiday season is yet to start, it’s time to ramp up your digital marketing strategy, set goals and develop a solid strategy to drive sales.

What next?

Head to https://www.redtie.co/v3/app/signup

Turn ON the channels you prefer

Explore our premium features with FREE credits

Reach us now at +1 484-874-5535 or email to getredtie@redtiemail.com

Good Email Marketing

Creating Email Marketing That People Love

It’s no surprise that more than half of marketers say email is their most effective channel in generating revenue (BtoB Magazine). Email marketing is indeed an incredibly effective way to communicate with your audience and facilitate the path through the sales and marketing funnel, turning strangers into delighted customers. And marketers are continuing to invest more in this channel – the Direct Marketing Association found that 75% of marketers say they are using more email than they were 3 years ago, and Forrester Research said that investment in email marketing is expected to grow from $1.3 billion in 2010 to $2 billion in 2014.

The sad truth is that there is a lot of bad email marketing out there. What does it take to do good email marketing?

Good email marketing is (1) valuable, (2) relevant (3) expected and (4) integrated.

Good email starts with valuable content.

Good email marketing starts with the content you’re sharing with your subscribers. Put yourself in their shoes and ask, is this something I would want to receive? Remember that your prospects don’t care about your company or your product – they care about their challenges and how you can help solve them. So create and share content that they’ll find useful and interesting.

Good email is relevant – which means segmentation is critical.

Segmentation is the #1 tactic for increasing the relevancy of your email, according to a MarketingSherpa study. Whether you’re segmenting your database based on demographics or behavior or both, this tactic is critical to ensure you’re sending the right message to the right person at the right time. Sending relevant emails wins you more mindshare as well as better results – MarketingSherpa found that segmented emails get 50% more clicks than their untargeted counterparts. Not only will you get more clicks, you’ll also reach higher deliverability – a MarketingSherpa study found that 4 out of 10 subscribers reported that they’ve marked emails as spam simply because they were irrelevant. Avoid this trap by segmenting your email list and sending relevant content. Read more…Source: HubSpot

Check out these other stories about digital marketing and social media strategy @ www.getredtie.com/blog

Know why email marketing is a must for your business : Redtie

Wineries – Know why email marketing is a must for your business

As a wine producer, making a good wine is an art and so is having it smartly marketed. You need to promote your winery real smart with emerging digital ways, and that can take your glass from full to overflowing. So any marketing strategy you follow should be worth the time and effort. A well-developed marketing strategy can help you stand out among professional winemakers worldwide. 

It’s worth noting that millenials, the newest generation of wine drinkers, prefer their wine promotions online. And as consumers become more comfortable vetting their purchases online, this trend will continue. 

Did you know email marketing is 40 times more effective at acquiring new customers than other platforms?

Pretty awesome!

Yes, email marketing can remind your customers what they’re missing. It can invite your visitors back. It can inspire your fans to go buy that favorite bottle again.

Once you build up a solid list of subscribers, you’ll need some creative ideas to spark your customers’ memories and bring them back for more.“Customers won’t buy from you if they don’t hear from you”

If your chardonnay sparkles with scallops, let your customers know. Pair your wines with complementary dishes and share recipes via email

If your Burgundy is excellent in beef stew, share that, too. Original recipes for dishes cooked with your wines are even more valuable. If you have an online store, make sure to link up the wines.

People are always searching for unique gifts. Use campaigns to float coupons, discounts for most loyal customers, wine club members, and frequent purchasers. Show them what you have to offer, whether it’s festively wrapped wines for the holidays, wine and chocolate sets for Valentine’s Day or picnic baskets for Mothers’ Day.

As faithful readers of your content and proclaimed fans of your winery, your subscribers might deserve a little extra once in a while. Reward subscribers (and keep them coming in) with email-exclusive discounts and offers.

Stir in some excitement! Introduce new vintages with fanfare. Tell your subscribers where they can find the new wine, and let them know that you can’t wait for their reaction!

How to build an email list?

You can capture customer email addresses via a form on your website, in the tasting room, when they create a wine club account, checkout at the winery, or even during a phone call.

Why we recommend to use Redtie for your winery email campaigns?

Personalize your campaigns which will add a personal touch to your email that positively impact customers

  • Schedule outbound emails 1 year in advance
  • Ability to track emails opened / clicked / unsubscribed status
  • Send quick one to one, many or group of tagged contacts

Promoting  products digitally has started to become a common practice for most successful wineries globally. 

Signup https://www.redtie.co/v3/app/signup and enable “Email Channel”, you get a dedicated email assigned to you. For example, let us say you sign up and add an ecosystem for your business “ABC Inc” and choose to have the email channel. You will have the opportunity to choose an email such as abc-inc@redtie.email. This email is to serve for various inbound and outbound touchpoints on the email channel.

As the holiday season is yet to start, it’s time to ramp up your digital marketing strategy, set goals and develop a solid strategy to drive sales.

What next?

Head to https://www.redtie.co/v3/app/signup

Turn ON the channels you prefer

Explore our premium features with FREE credits

For more information, call: +1 415-481-3835

Automate Your B2B Email Marketing

“80% of business professionals believe that email marketing increases customer retention”

True, isn’t it? There are numerous digital communication channels that evolved in the present digital transformation era and email continues to be one of the most compelling and preferred channels to reach out to the audience. It is arguably the most sought and proven marketing channel.

A few years ago, some experts predicted falsely that email marketing would die, it never happened, it continues to be an attractive and effective tool in engaging audiences. It’s performance and multipurpose services fascinate marketers at the same time it’s challenging as well to keep up with the pace and change in the dynamics of its performance parameters.

Here are a few things that every email marketer need to keep doing consistently.

Audience Segmentation

The process of grouping email contacts per your need and other demography should be an ongoing process. In other words, purification of your contacts database to well defined targeted audiences and underlying subcategories will need to be an on-going process. The personas of the audience in the subcategories pave the way to fine-tune targeting, focus the right ad content, subsequently should increase your email marketing engagement. This is the way out to devise new engagement opportunities.

Deeply segmented subcategories will enable you to better connect with newer audience members than your earlier campaign attempts. You could end up sending quality emails and be rewarded with better engagement and sales results. This is simply known as the ROI based efficient persona profile development for your subgroups. It’s important to sync what you offer in your email campaign to the right group. The idea is to keep up with new developments on both sides and this guarantees to maintain customer connections and generate sales.

Key Performance Indicators

KPIs for email marketers is a must, sans measurement, you are in the dark and never going to be seeing the light. The KPIs should always be monitored closely with modern tools and assessed periodically. Tracking down the KPIs deep and upticking its performance is the ultimate way out for the betterment of sales. Benchmarking the sales goals and keep working on alternatives to further scale your KPIs performance.

Automate your campaigns

Smart email marketing with a personal touch is the way to go. There are quite a few tools that allow you to automate campaigns smartly as a situation demands. Say, for example, you have a few users who signed up to use your product but stayed away for whatever reason. These users will need to be tracked down and reminded to use the product. In this course of reminder, your emails should sound personal giving them all the attention but is really cumbersome to draft and send emails individually. Here is where smart email platforms come into play the time-saving aspect. An omnichannel communication platform like Redtie simply allows you to filter users per your condition and mass email them by addressing them personally.

It lets marketers like you to smartly schedule campaigns, to make sure the email is delivered to the right audience at the right point of time. Wouldn’t you love to have a tool that simply helps you in better open or click-through rate?

Review your campaign processes with Redtie to develop quality email campaigns to suit your current needs and apply the changes in procedures, utilization or technical resources, this can lead to significant operational, sales and ROI improvements.

Don’t ignore From Opt-outs

Opt-outs is just another way to learn and re-evaluate your campaigns. You can always request in a humble way with just 2 or 3 data fields that why they opted out. It is truly a great way to understand what is wrong and how to correct it on your future campaigns. Be sure your email content touches all verticals such as knowledge base, personal attention, and offers(if any) to stay well connected with your email audience.

Stay updated and be relevant

Almost every business is continually changing. Develop and share content specifically relevant to your audience aligned with current events, new developments and your products/services. Use them to make the connection between the industry, the customer and your company; position your offerings as timely solutions to their needs.

Trending topic examples can be aligned to numerous industry sectors (retail, real estate, health-care, etc.,). As these industries evolve; wide and narrow audience segments value timely updates enabling your company to be recognized as a front runner with answers to their challenges triggered by industry change.

Change Up Your Approach

A good email marketing strategy does not always include just offers or other promotional stuff. Knowledge-based content will need to be floated to your targeted audience which would lead to an indirect “sales pitch”. The content can demonstrate any knowledge base in a particular area; it is important to establish trust and credibility with what you share.

Review your recent email campaigns with a particular segment; if they are all “pitch-focused” and doesn’t return with good signs, then it’s a good indicator that you need to change up content to more effectively engage them. Choosing a knowledge sharing approach to change things up is a good consideration. Personalize your messages as much as possible to show attention and audience engagement.

Mobile Optimized

Mobile-friendly campaigns are part of a successful email marketing strategy these days with almost everyone being mobile and tech-savvy. Your email Content should be easily viewed/scrolled, quickly understood with CTAs towards audience interaction is a must. Let your email templates be of quality design and mobile friendly. Stay relevant with content so that the audience responds favorably which increases direct sales, lead generation, and other revenue-positive engagement opportunities.

Security / Privacy

All email marketing initiatives need to consider security and privacy. Be certain security updates in your systems and applications are up-to-date and installed as soon as possible when they become available. Take maximum precautions to ensure your audience and your organization are as protected as possible. Likewise, always be cognizant and fully compliant with any privacy standards which apply. Security and privacy issues are at the forefront of our Internet society and their significance is highly magnified in all business sectors.

Next Steps

These action steps are only the beginning. Connect them with your present and future email marketing initiatives to build drive engagement, speed up sales, and a better ROI. A super effective email marketing will not only strengthen your position but also will provide more encouragement for your trusted audience to stay with you and away from your competitors.

Thank you for reading this article. Check out these other stories about digital marketing and social media strategy @ www.getredtie.com/blog

Automate Your B2B Email Marketing

Automate Your B2B Email Marketing and gain a competitive advantage, “99% of consumers check their email every day”

True, isn’t it? There are numerous digital communication channels that evolved in the present digital transformation era and email continues to be one of the most compelling and preferred channels to reach out to the audience. It is arguably the most sought and proven marketing channel.

A few years ago, some experts predicted falsely that email marketing would die, it never happened, it continues to be an attractive and effective tool in engaging audiences. It’s performance and multipurpose services fascinate marketers at the same time it’s challenging as well to keep up with the pace and change in the dynamics of its performance parameters.

Here are a few things that every email marketer need to keep doing consistently.

Audience Segmentation

The process of grouping email contacts per your need and other demography should be an ongoing process. In other words, purification of your contacts database to well defined targeted audiences and underlying subcategories will need to be an on-going process. The personas of the audience in the subcategories pave the way to fine-tune targeting, focus the right ad content, subsequently should increase your email marketing engagement. This is the way out to devise new engagement opportunities.

Deeply segmented subcategories will enable you to better connect with newer audience members than your earlier campaign attempts. You could end up sending quality emails and be rewarded with better engagement and sales results. This is simply known as the ROI based efficient persona profile development for your subgroups. It’s important to sync what you offer in your email campaign to the right group. The idea is to keep up with new developments on both sides and this guarantees to maintain customer connections and generate sales.

Key Performance Indicators

KPIs for email marketers is a must, sans measurement, you are in the dark and never going to be seeing the light. The KPIs should always be monitored closely with modern tools and assessed periodically. Tracking down the KPIs deep and upticking its performance is the ultimate way out for the betterment of sales. Benchmarking the sales goals and keep working on alternatives to further scale your KPIs performance.

]Automate your campaigns

Smart email marketing with a personal touch is the way to go. There are quite a few tools that allow you to automate campaigns smartly as a situation demands. Say, for example, you have a few users who signed up to use your product but stayed away for whatever reason. These users will need to be tracked down and reminded to use the product. In this course of reminder, your emails should sound personal giving them all the attention but is really cumbersome to draft and send emails individually. Here is where smart email platforms come into play the time-saving aspect. An omnichannel communication platform like Redtie simply allows you to filter users per your condition and mass email them by addressing them personally.

It lets marketers like you to smartly schedule campaigns, to make sure the email is delivered to the right audience at the right point of time. Wouldn’t you love to have a tool that simply helps you in better open or click-through rate?

Review your campaign processes with Redtie to develop quality email campaigns to suit your current needs and apply the changes in procedures, utilization or technical resources, this can lead to significant operational, sales and ROI improvements.

Don’t ignore From Opt-outs

Opt-outs is just another way to learn and re-evaluate your campaigns. You can always request in a humble way with just 2 or 3 data fields that why they opted out. It is truly a great way to understand what is wrong and how to correct it on your future campaigns. Be sure your email content touches all verticals such as knowledge base, personal attention, and offers(if any) to stay well connected with your email audience.

Stay updated and be relevant

Almost every business is continually changing. Develop and share content specifically relevant to your audience aligned with current events, new developments and your products/services. Use them to make the connection between the industry, the customer and your company; position your offerings as timely solutions to their needs.

Trending topic examples can be aligned to numerous industry sectors (retail, real estate, health-care, etc.,). As these industries evolve; wide and narrow audience segments value timely updates enabling your company to be recognized as a front runner with answers to their challenges triggered by industry change.

Change Up Your Approach

A good email marketing strategy does not always include just offers or other promotional stuff. Knowledge-based content will need to be floated to your targeted audience which would lead to an indirect “sales pitch”. The content can demonstrate any knowledge base in a particular area; it is important to establish trust and credibility with what you share.

Review your recent email campaigns with a particular segment; if they are all “pitch-focused” and doesn’t return with good signs, then it’s a good indicator that you need to change up content to more effectively engage them. Choosing a knowledge sharing approach to change things up is a good consideration. Personalize your messages as much as possible to show attention and audience engagement.

Mobile Optimized

Mobile-friendly campaigns are part of a successful email marketing strategy these days with almost everyone being mobile and tech-savvy. Your email Content should be easily viewed/scrolled, quickly understood with CTAs towards audience interaction is a must. Let your email templates be of quality design and mobile friendly. Stay relevant with content so that the audience responds favorably which increases direct sales, lead generation, and other revenue-positive engagement opportunities.

Security / Privacy

All email marketing initiatives need to consider security and privacy. Be certain security updates in your systems and applications are up-to-date and installed as soon as possible when they become available. Take maximum precautions to ensure your audience and your organization are as protected as possible. Likewise, always be cognizant and fully compliant with any privacy standards which apply. Security and privacy issues are at the forefront of our Internet society and their significance is highly magnified in all business sectors.

Next Steps

These action steps are only the beginning. Connect them with your present and future email marketing initiatives to build drive engagement, speed up sales, and a better ROI. A super effective email marketing will not only strengthen your position but also will provide more encouragement for your trusted audience to stay with you and away from your competitors.

Thank you for reading this article. Check out these other stories about digital marketing and social media strategy @ www.getredtie.com/blog

Boost Your Business Engagement with Redtie

“93% of B2B marketers use email to distribute content”

True, isn’t it? There are numerous digital communication channels that evolved in the present digital transformation era and email continues to be one of the most compelling and preferred channels to reach out to the audience. It is arguably the most sought and proven marketing channel.

A few years ago, some experts predicted falsely that email marketing would die, it never happened, it continues to be an attractive and effective tool in engaging audiences. It’s performance and multipurpose services fascinate marketers at the same time it’s challenging as well to keep up with the pace and change in the dynamics of its performance parameters.

Here are a few things that every email marketer need to keep doing consistently.

Audience Segmentation

The process of grouping email contacts per your need and other demography should be an ongoing process. In other words, purification of your contacts database to well defined targeted audiences and underlying subcategories will need to be an on-going process. The personas of the audience in the subcategories pave the way to fine-tune targeting, focus the right ad content, subsequently should increase your email marketing engagement. This is the way out to devise new engagement opportunities.

Deeply segmented subcategories will enable you to better connect with newer audience members than your earlier campaign attempts. You could end up sending quality emails and be rewarded with better engagement and sales results. This is simply known as the ROI based efficient persona profile development for your subgroups. It is important to sync what you offer in your email campaign to the right group. The idea is to keep up with new developments on both sides and this guarantees to maintain customer connections and generate sales.

Key Performance Indicators

KPIs for email marketers is a must, sans measurement, you are in the dark and never going to be seeing the light. The KPIs should always be monitored closely with modern tools and assessed periodically. Tracking down the KPIs deep and upticking its performance is the ultimate way out for the betterment of sales. Benchmarking the sales goals and keep working on alternatives to further scale your KPIs performance.

Automate your campaigns

Smart email marketing with a personal touch is the way to go. There are quite a few tools that allow you to automate campaigns smartly as a situation demands. Say, for example, you have a few users who signed up to use your product but stayed away for whatever reason. These users will need to be tracked down and reminded to use the product. In this course of reminder, your emails should sound personal giving them all the attention but is really cumbersome to draft and send emails individually. Here is where smart email platforms come into play the time-saving aspect. An omnichannel communication platform like Redtie simply allows you to filter users per your condition and mass email them by addressing them personally.

It lets marketers like you to smartly schedule campaigns, to make sure the email is delivered to the right audience at the right point of time. Wouldn’t you love to have a tool that simply helps you in better open or click-through rate?

Review your campaign processes with Redtie to develop quality email campaigns to suit your current needs and apply the changes in procedures, utilization or technical resources, this can lead to significant operational, sales and ROI improvements.

Don’t ignore From Opt-outs

Opt-outs is just another way to learn and re-evaluate your campaigns. You can always request in a humble way with just 2 or 3 data fields that why they opted out. It is truly a great way to understand what is wrong and how to correct it on your future campaigns. Be sure your email content touches all verticals such as knowledge base, personal attention, and offers(if any) to stay well connected with your email audience.

Stay updated and be relevant

Almost every business is continually changing. Develop and share content specifically relevant to your audience aligned with current events, new developments and your products/services. Use them to make the connection between the industry, the customer and your company; position your offerings as timely solutions to their needs.

Trending topic examples can be aligned to numerous industry sectors (retail, real estate, health-care, etc.,). As these industries evolve; wide and narrow audience segments value timely updates enabling your company to be recognized as a front runner with answers to their challenges triggered by industry change.

Change Up Your Approach

A good email marketing strategy does not always include just offers or other promotional stuff. Knowledge-based content will need to be floated to your targeted audience which would lead to an indirect “sales pitch”. The content can demonstrate any knowledge base in a particular area; it is important to establish trust and credibility with what you share.

Review your recent email campaigns with a particular segment; if they are all “pitch-focused” and doesn’t return with good signs, then it’s a good indicator that you need to change up content to more effectively engage them. Choosing a knowledge sharing approach to change things up is a good consideration. Personalize your messages as much as possible to show attention and audience engagement.

Mobile Optimized

Mobile-friendly campaigns are part of a successful email marketing strategy these days with almost everyone being mobile and tech-savvy. Your email Content should be easily viewed/scrolled, quickly understood with CTAs towards audience interaction is a must. Let your email templates be of quality design and mobile friendly. Stay relevant with content so that the audience responds favorably which increases direct sales, lead generation, and other revenue-positive engagement opportunities.

Security / Privacy

All email marketing initiatives need to consider security and privacy. Be certain security updates in your systems and applications are up-to-date and installed as soon as possible when they become available. Take maximum precautions to ensure your audience and your organization are as protected as possible. Likewise, always be cognizant and fully compliant with any privacy standards which apply. Security and privacy issues are at the forefront of our Internet society and their significance is highly magnified in all business sectors.

Next Steps

These action steps are only the beginning. Connect them with your present and future email marketing initiatives to build drive engagement, speed up sales, and a better ROI. A super effective email marketing will not only strengthen your position but also will provide more encouragement for your trusted audience to stay with you and away from your competitors.

Thank you for reading this article. Check out these other stories about digital marketing and social media strategy @ www.getredtie.com/blog

Create awesome email campaigns with Redtie

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80% of business professionals believe that email marketing increases customer retention and email is inexpensive and still one of the top channels to generate leads.

[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]True, isn’t it? There are numerous digital communication channels that evolved in the present digital transformation era and email continues to be one of the most compelling and preferred channels to reach out to the audience. It is arguably the most sought and proven marketing channel.

A few years ago, some experts predicted falsely that email marketing would die, it never happened, it continues to be an attractive and effective tool in engaging audiences. It’s performance and multipurpose services fascinate marketers at the same time it’s challenging as well to keep up with the pace and change in the dynamics of its performance parameters.[/vc_column_text][vc_empty_space][vc_column_text]Here are a few things that every email marketer need to keep doing consistently.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Audience Segmentation

The process of grouping email contacts per your need and other demography should be an ongoing process. In other words, purification of your contacts database to well defined targeted audiences and underlying subcategories will need to be an on-going process. The personas of the audience in the subcategories pave the way to fine-tune targeting, focus the right ad content, subsequently should increase your email marketing engagement. This is the way out to devise new engagement opportunities.

Deeply segmented subcategories will enable you to better connect with newer audience members than your earlier campaign attempts. You could end up sending quality emails and be rewarded with better engagement and sales results. This is simply known as the ROI based efficient persona profile development for your subgroups. It is important to sync what you offer in your email campaign to the right group. The idea is to keep up with new developments on both sides and this guarantees to maintain customer connections and generate sales.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text]Key Performance Indicators

KPIs for email marketers is a must, sans measurement, you are in the dark and never going to be seeing the light. The KPIs should always be monitored closely with modern tools and assessed periodically. Tracking down the KPIs deep and upticking its performance is the ultimate way out for the betterment of sales. Benchmarking the sales goals and keep working on alternatives to further scale your KPIs performance.[/vc_column_text][vc_empty_space][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”5977″ img_size=”large”][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”5976″ img_size=”large”][/vc_column_inner][/vc_row_inner][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Automate your campaigns

Smart email marketing with a personal touch is the way to go. There are quite a few tools that allow you to automate campaigns smartly as a situation demands. Say, for example, you have a few users who signed up to use your product but stayed away for whatever reason. These users will need to be tracked down and reminded to use the product. In this course of reminder, your emails should sound personal giving them all the attention but is really cumbersome to draft and send emails individually. Here is where smart email platforms come into play the time-saving aspect. An omnichannel communication platform like Redtie simply allows you to filter users per your condition and mass email them by addressing them personally.

It lets marketers like you to smartly schedule campaigns, to make sure the email is delivered to the right audience at the right point of time. Wouldn’t you love to have a tool that simply helps you in better open or click-through rate?

Review your campaign processes with Redtie to develop quality email campaigns to suit your current needs and apply the changes in procedures, utilization or technical resources, this can lead to significant operational, sales and ROI improvements.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text]Don’t ignore From Opt-outs

Opt-outs is just another way to learn and re-evaluate your campaigns. You can always request in a humble way with just 2 or 3 data fields that why they opted out. It is truly a great way to understand what is wrong and how to correct it on your future campaigns. Be sure your email content touches all verticals such as knowledge base, personal attention, and offers(if any) to stay well connected with your email audience.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Stay updated and be relevant

Almost every business is continually changing. Develop and share content specifically relevant to your audience aligned with current events, new developments and your products/services. Use them to make the connection between the industry, the customer and your company; position your offerings as timely solutions to their needs.

Trending topic examples can be aligned to numerous industry sectors (retail, real estate, health-care, etc.,). As these industries evolve; wide and narrow audience segments value timely updates enabling your company to be recognized as a front runner with answers to their challenges triggered by industry change.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Change Up Your Approach

A good email marketing strategy does not always include just offers or other promotional stuff. Knowledge-based content will need to be floated to your targeted audience which would lead to an indirect “sales pitch”. The content can demonstrate any knowledge base in a particular area; it is important to establish trust and credibility with what you share.

Review your recent email campaigns with a particular segment; if they are all “pitch-focused” and doesn’t return with good signs, then it’s a good indicator that you need to change up content to more effectively engage them. Choosing a knowledge sharing approach to change things up is a good consideration. Personalize your messages as much as possible to show attention and audience engagement.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Mobile Optimized

Mobile-friendly campaigns are part of a successful email marketing strategy these days with almost everyone being mobile and tech-savvy. Your email Content should be easily viewed/scrolled, quickly understood with CTAs towards audience interaction is a must. Let your email templates be of quality design and mobile friendly. Stay relevant with content so that the audience responds favorably which increases direct sales, lead generation, and other revenue-positive engagement opportunities.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Security / Privacy

All email marketing initiatives need to consider security and privacy. Be certain security updates in your systems and applications are up-to-date and installed as soon as possible when they become available. Take maximum precautions to ensure your audience and your organization are as protected as possible. Likewise, always be cognizant and fully compliant with any privacy standards which apply. Security and privacy issues are at the forefront of our Internet society and their significance is highly magnified in all business sectors.[/vc_column_text][vc_empty_space][vc_column_text]Next Steps

These action steps are only the beginning. Connect them with your present and future email marketing initiatives to build drive engagement, speed up sales, and a better ROI. A super effective email marketing will not only strengthen your position but also will provide more encouragement for your trusted audience to stay with you and away from your competitors.

Thank you for reading this article. Check out these other stories about digital marketing and social media strategy @ www.getredtie.com/blog[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][/vc_column][vc_column width=”1/2″][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]