business-text-marketing-for-real-estate

Business Text Marketing for Real Estate

SMS with Real Estate Clients, Agents, and Partners

According to the National Association of Realtors, 90% of realtors prefer to communicate with their clients through text messages.

What Are the Benefits a Real Estate Texting Service?
Communication in the real estate business is critical. Text messaging (SMS) gives agents, realtors, and brokers a new and valuable channel where prospective buyers can easily contact them, allowing them to increase sales.

There are many benefits to leveraging real estate SMS. In real estate, many things are time-sensitive. If an agent waits for a buyer to check their emails, the buyer may lose the opportunity on a new listing. Text messaging allows agents to provide updates to buyers and sellers that that are more quick and immediate than email.

Text messaging as a whole has an open rate of 98%. Agents using Redtie’s text messaging software have reported an 80% reply rate to their weekly, real estate market updates and more responses from their contacts.

Personalized Real Estate Market Updates
Send personalized SMS to clients with valuable market updates. Create a list of clients to message. Redtie can automatically include the first name, property type, or other custom fields into the SMS. Clients won’t see each other and can reply privately to you. Redtie campaigns make it simple to schedule a sequence of messages to appropriate clients.

Text Enabled Listings and Marketing Campaigns
Add a text enabled phone number to your most valuable listings and marketing campaigns. Interested buyers and agents can text with questions. With a Redtie shared inbox, anyone on your team can immediately answer questions with standard templates that you create.

Training Updates and Recruiting for Real Estate Agents
Text messaging is a great way to notify agents about a weekly status or training call. The SMS can include a link to the online meeting. Schedule a reminder to be sent a day before the call and another to be sent the morning of the call.

Why Choose SMS?
Out of all other marketing solutions, what makes texting perfect for real estate agencies?

-Everyone can receive text messages.
-Over 90% of all texts are read within the first five minutes of delivery.
-The average American looks at their cell phone 150+ times a day.
-70% of Americans say they would like to receive mobile offers from their favorite businesses.
-It’s affordable. At just pennies per text, it’s cost effective.

Examples:
Thanks for your interest! Take a virtual tour of the property: link.com. Call us at -**** for more details.
Hi Mark, we have an agent who can take you through the property. Are you still interested? Schedule your viewing appointment today: retie.me/7684

If you have more questions, you can also request a demo. Alternatively, you can text or call us at +1 484-874-5535

Get Started for Free!

App for iOS & Android:

Ios: https://apps.apple.com/us/app/redtie-biz/id1543530724

Android: https://play.google.com/store/apps/details?id=com.ephron.redtie.admin

Business Marketing Trends to Implement before 2020

“Business Marketing Trends to Implement before 2020”

Digital marketing has given way to multichannel marketing; and today, we are rapidly approaching the omnichannel marketing age. As the rate of marketing innovation continues to accelerate, most organizations are having a hard time keeping up with the speed of digital transformation. Here are seven major marketing trends to implement among organizations for 2020 and beyond:

Omnichannel support

Customer Support

Artificial Intelligence & Chatbots

Real-Time Communication

Video

Social Media

Ticketing Systems

1) Omnichannel Support

Omnichannel is one of the most successful trends in marketing. Although many companies have multiple channels, they aren’t all truly omnichannel. Omnichannel removes the boundaries between different sales and marketing channels to create a unified, integrated whole. “Companies with the strongest omnichannel customer engagement strategies retain an average of 89% of their customers,” says DigitalCommerce360.

2) Customer Support

Good customer service happens when a product delivers on its promise. The best way to make support more convenient for customers is to offer support on several different channels. If you don’t, you could lose precious customers, which means you’ll lose sales and revenue. “Customer happiness, engagement, loyalty, and feedback can be influenced by support more than any other function of your business”

3) Artificial Intelligence and Chatbots

Conversational marketing is trending, but conversations take time. So, chatbots are on the front line. A chatbot is powered by pre-programmed responses or artificial intelligence to answer a user’s questions without the need of a human operator. Hiring an individual to monitor and communicate with visitors on your website can be expensive, but chatbots save costs by answering questions on your behalf.

4) Personalization & Real-Time Communication

Even if you have chatbots, you still need human agents available for the trickier issues. Live Chat is the best real-time communication channel. Live chat gives your business the chance to speak directly with customers online. 

Live chat with personalization is truly the key to a successful digital marketing campaign in 2020. According to Dale Carnegie, “a person’s name is to that person the sweetest and most important sound in any language.”

5) Social Media

Social media is one of the most important aspects of marketing trends, which provides incredible benefits that help reach millions of customers worldwide. “Over 91% of marketers claimed that their social marketing efforts greatly increased their brand visibility and heightened the user experience,” says Digital Doughnut.

6) Video Marketing

Customers respond well to visual content, making video an important digital marketing tool in 2019. It will continue to be important in 2020 and likely beyond that. “97% of marketers claim that videos help customers understand products,” says Wyzowl.

7) Ticketing Systems

Ticketing systems empower support teams with information at the right time. They can assign, redistribute, and collaborate to solve problems fast. Ticketing systems also help businesses identify common pain points and issues. 

Are You Ready for the Future of Business Marketing Trends?

Marketing is changing, and marketers must change with it. The face of business marketing continues to change and evolve. Own a business? Then it’s important to know about the current marketing trends and be able to stay on top of where digital marketing is headed in the future. 

Need help putting together a marketing strategy that meets the trends of the future? Then reach out to https://www.getredtie.com and let us help you get your business to the forefront of your business market.