WhatsApp | annoying new update

WhatsApp’s annoying new update will make you quit the platform

WhatsApp announces a new update, users get excited and can’t wait to try it out. Things might be different this time.

In an attempt by Facebook to monetize WhatsApp, the service will introduce targeted advertisements, which will be displayed in the Status tab. Clearly, WhatsApp users are quite pissed and reports have suggested that few users are already switching to ad-free based messaging platforms, such as Telegram and Viber.

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Source: Mashable

Facebook | Phone Number | Ads

Facebook admits using your phone number for targeted ads

Facebook has admitted that the phone numbers that its users provide for security purposes are being used to target them with ads, the media reported.

“We use the information people provide to offer a better, more personalised experience on Facebook, including ads,” a Facebook spokesperson was quoted as saying by TechCrunch on Thursday.

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Source: Hindustan Times

Digital | Ads | US

Digital now makes up 51% of US ad spending

Ad sales up, especially digital. Magna says that “net advertising sales” will grow by 6.9 percent this year to reach $207 billion, which is “a new all-time high.” And, for the first time, digital ad revenues surpassed 50 percent of total ad spending in the US. The company said that digital ad revenue in 2018 will reach $106 billion, or 51.5 percent of total ad sales.

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Source: Marketing Land

Connect with your customers @ Social Media

Social media is the best way to connect with your customers. 91% of brands are using more than one social media platform.

social media(Facebook, Twitter, Pinterest, Instagram, Google ads) will lead to real relationship building if you’re doing it right. One of the reasons social media is important is because of the highly customizable nature of social media ads. It will get you more sales. Your brand doesn’t really exist online if you’re not represented across all social channels.

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Source: Quora