Real Estate Text Marketing
According to the National Association of Realtors, 90% of realtors prefer to communicate with their clients through text messages.
It’s no surprise, why?
Closing a deal in real estate involves complex procedures which require high decree of communication between the stakeholders such as lenders, sellers and buyers. Text messaging fills this niche need in the most effective manner. This instantaneous messaging aspect helps stakeholders stay close and communicate effectively. The end result is getting deals closed real fast. The fact that everyone holds a mobile phone these days has paved the way for effective communication over a call, text or chat.
Let’s discuss about why realtors should use SMS marketing:
According to Pew Research Center, text messages lead to higher response rates than email alone. Our customers see an average response rate of nearly 45%. Emails, on the other hand, have an 11% response rate according to MailChimp. The numbers are clear, text marketing is an effective way to reach interested leads.
Benefits of Text Messaging:
- More effective than emails
98% open rates for text compared to average of 15-20% for email.
- Readily available on any type of mobile phone.
No need to download apps or it isn’t a must have a smartphone to receive text messages.
- Phones have become personal and reachable everywhere
91% of all Americans have their mobile device within reach 24/7. According to the National Association of Realtors, 9 out of 10 home shoppers use a mobile device during their search.
90% of texts are read within 15 minutes of receiving them. For the average user, it takes 90 seconds to respond.
Here’s an example:
Mark and Veena are looking for their first home. The lease on their current apartment expires and they have to move fast. On the flip side, they don’t want to settle for just anything. They want a nice neighborhood, open floor plan, and decent backyard.
At this point, Veena receives a message “Text PROPERTY to 51444 for more info”. She whipped out her phone, and texted right away and received a text reply right away – “Thanks for inquiring about the property on Address: xxxxx. This is a 3 bedroom, 2 bath home priced to sell at $xxxxxx. Call xxx-xxx-xxxx to schedule an appointment.” They call the number, schedule an appointment, and four months later; close on their dream property.
Now, think about handling the same situation of events when done over email communication, you guessed it right, there would be delay in each step of communication.
Get Started with Text Marketing for Free!
If you’re ready to give text marketing a try, we encourage you to sign up for a free trial account with us. You’ll get 20 free messages.
And yes, it’s really free. No credit card required, just free.
When you’re ready to upgrade to a paid account, just change your billing plan. Simple!
It is –
- Mobile friendly
- SMS is a really simple and accessible
- Eco friendly
- Most Cost Effective
- Fast delivery
- Reach a Wide Demographic
- Boost Your Engagement
- Easily integrate with other communication channels