Email Marketing can Be Very Effective Marketing for Small Business
Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. Email marketing helps a business develop and maintain a relationship with a customer over time that hopefully results in increased sales and increased customer loyalty. Emailing is an inexpensive way to advertise your company and its products and/or services compared to many other types of marketing. The huge advantage of email over social media is that prospects and customers are more likely to see an email than social media.
Advantages of email marketing:
- Emailing is an inexpensive way to advertise
- It’s easy to set up and track
source: the balance