Email Marketing Increases Customer Retention

“80% of business professionals believe that email marketing increases customer retention.”

When you want to communicate something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so. Redtie’s Email Channel allows you to create a highly personalized/customized messaging strategy where the user feels like the emails have been written especially for them individually.

Did you know email marketing is 40 times more effective at acquiring new customers than other platforms?

Pretty awesome!

Yes, email marketing can remind your customers what they’re missing. 

Once you build up a solid list of subscribers, you’ll need some creative ideas to spark your customers’ memories and bring them back for more.

For example, we shall take Wine Industry: “Customers won’t buy from you if they don’t hear from you”

If your chardonnay sparkles with scallops, let your customers know. Pair your wines with complementary dishes and share recipes via email

If your Burgundy is excellent in beef stew, share that, too. Original recipes for dishes cooked with your wines are even more valuable. If you have an online store, make sure to link up the wines.

People are always searching for unique gifts. Use campaigns to float coupons, discounts for most loyal customers, wine club members, and frequent purchasers. Show them what you have to offer, whether it’s festively wrapped wines for the holidays, wine and chocolate sets for Valentine’s Day or picnic baskets for Mothers’ Day.

As faithful readers of your content and proclaimed fans of your winery, your subscribers might deserve a little extra once in a while. Reward subscribers (and keep them coming in) with email-exclusive discounts and offers.

Stir in some excitement! Introduce new vintages with fanfare. Tell your subscribers where they can find the new wine, and let them know that you can’t wait for their reaction!

How to build an email list?

You can capture customer email addresses via a form on your website, in the tasting room, when they create a wine club account, checkout at the winery, or even during a phone call.

Why we recommend to use Redtie for your winery email campaigns?

Personalize your campaigns which will add a personal touch to your email that positively impact customers

  • Schedule outbound emails 1 year in advance
  • Ability to track emails opened / clicked / unsubscribed status
  • Send quick one to one, many or group of tagged contacts

Promoting  products digitally has started to become a common practice for most successful wineries globally. 

Signup and enable “Email Channel”, you get a dedicated email assigned to you. For example, let us say you sign up and add an ecosystem for your business “ABC Inc” and choose to have the email channel. You will have the opportunity to choose an email such as This email is to serve for various inbound and outbound touchpoints on the email channel.

As the holiday season is yet to start, it’s time to ramp up your digital marketing strategy, set goals and develop a solid strategy to drive sales.

What next?

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