Customer Acquisition – Strategies to Acquire New Customers

Customer Acquisition – Strategies to Acquire New Customers

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect product, most importantly, you need to acquire customers to make the product and businesses a success. Here are strategies to acquire new customers and leverage your current ones to grow your business.

Well, What is Customer Acquisition?

Customer Acquisition is the process of bringing new customers or clients to your business. Customer acquisition is important for businesses of any size, whether it’s small or large. While this may sound simple, it can be incredibly challenging in an increasingly crowded marketplace. In today’s world, you’ll only win by acquiring customers in a way that differentiates you from the crowd and builds an enthusiastic customer base that sticks around.

How to be unique?

Instead of using multiple platforms, find one to organize everything in one place and target your customers via the channel they prefer. Here is Redtie – “The multi-channel messaging suite for all businesses”

How Redtie helps to improve your Customer Acquisition?

Every business needs new customers to grow and succeed, so whether you’re a company of five or 5,000. A solid customer acquisition strategy should be four things: sustainable, flexible, targeted, and diversified. Redtie, simply a Customer Messaging Platform helps to target all types of customers with various channels like Text, Email, Voice, Chat & Social.

Find the Right Acquisition Channel:

Prefer channel that has the potential to bring in many more customers than it does right now. Every business collect customer information and what to do with all that they collect? Build a list, drop messages to the list of prospects and convert them to customers through customer acquisition methods.


Text messaging seem like an outdated acquisition method, but it’s actually a highly effective way to stay in front of your customers and promote product information, discounts and events. 

89% of consumers say they want to text message to communicate with a business, but only 48% of businesses are equipped to do this.”

With Redtie, it is possible to schedule SMS messages ahead of time up to one year in advance.


Email marketing is one of the few ways to monitor customer behavior without having to ask too many questions. Email is the most personal way brands can communicate with customers and market your products in a cost-effective way.

“80% of business professionals believe that email marketing increases customer retention.”(Emarsys, 2018)

Redtie allows you to create a highly personalized messaging strategy when the user feels like the emails have been written especially for them individually.


Redtie Text-to-voice message is a great way to simply connect with your audience, whether by sending a happy birthday wishes or a valuable promotional message. Establishing an authentic voice will give you a huge advantage over your competitors.

“Voice is expected to be a $40 billion channel by 2022.”           (Source:

Over the next decade, global firms will have to innovate in making their voice heard through voice marketing.


In the current business era, customers really don’t wish to wait for a long time. All they need is a real-time quick response driven via a website’s chat to ask questions and stay informed. 

“By 2020, the average revenue from messaging apps is anticipated to be more than $15 per user, driven mainly by chatbots.”  (Source:

Redtie Chat is to communicate with your website visitors in real-time. You can also take advantage of Live Chat to connect with visitors on your site that generates new leads.


Twitter is the best place to increase brand recognition. Your increased social media presence makes it easier for your customers to reach you. There’s no point in having a Facebook page, a Twitter account, and even a LinkedIn business profile that is not designed to drive leads to your business.

“In the US, there are 68 million monthly active Twitter users. (Zephoria, 2019) “(Source:

Redtie allows you to post any type of content on Twitter, the responses are tracked and ultimately convert them into customers.

It’s clear to see how well these customer acquisition methods work together. For example, social media marketing can promote SEO-optimized content that includes a call-to-action to join the email list. Every platform performs individually, while Redtie works better as a Multi-channel Communication platform. That’s why Redtie is best comparing to other Customer Messaging Platforms like IntercomZendeskMailchimp and Freshdesk.

Set up the perfect acquisition strategy, and you can expect to not only acquire new customers but also increase your customer retention. Sign up Redtie for Free and explore the premium features. 

Reach us now at +1 484-874-5535 or email to

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