Google Search | Mobile Web

Google Material Theme starts rolling out to Google Search on mobile web

After rolling out late last month to Google Search on the desktop web, the Google Material Theme is beginning to appear on the mobile counterpart. This similar redesign features modern elements like a pill-shaped search field that is available on both the results page and homepage. On the mobile web, the Google Material Theme is already available on the homepage. This is in contrast to the still un-updated homepage on the desktop web.

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Source: 9to5google

Digital Marketing Trends | Entrepreneur

10 Digital Marketing Trends Every Entrepreneur Should Watch

Since the rise of the internet and mobile technology, marketing and advertising efforts have increasingly gone digital. Today’s brands reach their customers through websites, social media, blog posts, video content, text messaging and other channels, and continue to refine their campaigns based on a wealth of customer engagement data.

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Source: Forbes

Apple Launches New Website

Apple Launches New Website Revealing Its Impact On The European And UK Economy

Apps created for the iPhone and other Apple products have helped created hundreds of thousands of jobs, the company says.

Across Europe, more than 1.7 million jobs have been created and supported by Apple products. That’s according to a new section on Apple’s website which claims that it expects all of those numbers to keep growing.

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Google | Website | Rankings

Google: Splitting or Merging a Website Can Cause Months of Unstable Search Rankings

If you split out some content from one website and put it on a new website, does that mean the new website will be getting just as many clicks and impressions as the old website got? Probably not, there will probably be a difference. If you’re also adding new content to the new website then you will see differences anyway.

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Source: SEJ

Multiple Sites | IP

Google: Multiple Sites on Same IP is Not a Problem, But Similar Content Is

An individual was concerned about a decline in traffic amongst multiple sites on the same IP address. In addition to being on the same IP address, the webmaster described these sites as having very similar content and site structure. Having multiple sites on the same IP address is not a problem as far as Google search is concerned. That’s how the internet generally works.

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Source: Search Engine Journal

Subdomains | Subdirectories

Google Treats Subdomains and Subdirectories the Same

For site owners who are trying to decide between using subdomains or subdirectories, Mueller recommends only using a subdomain when it has something different to offer compared to the rest of the site. If you’re a site owner who doesn’t really care one way or the other, then go ahead and keep everything on the same site using subdirectories.

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Source: SEJ

Duplicate Content

5 Common WordPress Duplicate Content Issues & How to Fix Them

WordPress makes life easy for small businesses, bloggers, and large news sites. You have best practices automatically applied in many cases like canonical links and there are plugins for practically everything else you need. Tags are a huge problem for many WordPress websites. When you tag an article it creates a unique page that is full of other content you feel is relevant.

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Source: SearchEngineJournal

What’s Content Management System?

Content Management System – customize the appearance of your site

A content management system or CMS is a software that facilitates creating, editing, organizing, and publishing content. WordPress is a Content Management System, that allows you to create and publish your content on the web. Although it is mostly used for web publishing, it can be used to manage content on an intranet, or in a single computer.

WordPress allows users to have full control over the files, documents, as well as the design and display of the content. You don’t have to know a single line of code to publish content using WordPress. The beauty of a good content management system is to allow any user to create and manage their content without any technical know-how.

In the earlier days, an average user or a small company had to rely on static HTML sites because they could not afford a CMS which would cost hundreds of thousands of dollars. That problem is now solved. WordPress is open source and free for anyone to use. read more, source: wpbeginner


Benefits of having a website for your business

A successful website will fulfill the needs and able to meet the aspects of consumers.

With the growing popularity of the search engine, where people are typing their exact queries and questions on the search engines there are more and more chances that your company appears in their search result and therefore you enter in the thought process of the general public. It’s better and successful way to improve one’s particular business only if the website is done properly.

A website is a capable sales tool and one that permits you to address your clients’ worries, give them the data to satisfy them and make convincing invitations to take action.

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Source: Quora