Google | Website | Rankings

Google: Splitting or Merging a Website Can Cause Months of Unstable Search Rankings

If you split out some content from one website and put it on a new website, does that mean the new website will be getting just as many clicks and impressions as the old website got? Probably not, there will probably be a difference. If you’re also adding new content to the new website then you will see differences anyway.

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Source: SEJ

Increase your organic reach

9 Expert Insights to Increase Your Organic Reach on Facebook

You’re probably already using Facebook to engage with your audience. The platform has established itself as indispensable within the social media marketing industry with 62% of marketers naming it as the most important one in their strategies. But while 93% of marketers use Facebook advertising regularly, 40% say they’re unsure whether their efforts are working.

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Source: NeilPatel

Grow Your Shopify E-commerce store

Grow Your Shopify Ecommerce website using content marketing

Ecommerce website – Content marketing is a huge opportunity to grow sales. You know that you need to create high-quality content to boost your traffic, leads, and sales. Creating great, engaging content can help increase your traffic to your site and boost your revenue. Without great content, you’re more likely to fail. If your eCommerce website lacks content, you could lose upto 44% of potential customers. The reality is that two-thirds of people who visit your site are new visitors who will never visit again.

If you understand the way people buy, you can create content for each stage of the funnel to help move them toward buying. Lots of people use a slightly different version of a sales funnel, but they all boil down to three basic stages:

  • Awareness
  • Consideration
  • Decision

To grow your e-commerce site as much as possible, you need to know what types of content perform best. You also need to understand how to get it out to as many potential customers as possible, and the best ways to turn it into sales.

Internet users create a massive amount of content every single minute of every day. Here are some ways you can generate content ideas:

  • Listen to podcasts by people in the same niche as you.
  • Check out what books are selling on Amazon that relates to your niche.
  • Hang out in Facebook Groups related to your business, or start your own group!
  • Ask your customers what they’d like to know more about. Read more, source: NEILPATEL

 

 

How to double your website traffic?

Growing your website traffic can be an overwhelming task.

To improve website traffic you need to first learn how to build the right foundation by choosing keywords that are going to help you versus ones that will just drive traffic that doesn’t convert.

keywords

keywords each have an intrinsic value. To properly value a keyword’s potential for your own business, first, ask yourself how relevant your pages would be to the user searching for that keywords. The keyword tools can also help you determine the dynamic, ever-changing value of specific keywords whether due to shifts in the economy or on social networks, and still others let you spy on the terms your competitors are using.

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Source: Quicksprout

How to get subscribers for blog

Subscribers are very, very important especially if you’re in the early stages of blogging.

Each time you publish a new blog post, it’s your subscribers who’ll provide you with that initial surge of traffic — which, in turn, will propel those posts’ long-term success. how do you get the folks who are reading your blog to stick around and keep coming back? You can’t expect visitors to subscribe to your content if you don’t publish anything new for them to read.

7 ways to get subscribers to your blog

  • Optimize your top blog posts for subscriptions
  • Add opt-in checkboxes your landing pages
  • Offer something extra to brand new subscribers

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Source: HubSpot

How to create a blog

How to create a blog – we’ve all heard that one guy swear that “content is king”…and it’s true.

It’s important to know how to create a blog, outstanding content can be the distinguisher between you and competitors, ultimately helping you snag a spot at the top of SERPs and catching the attention of customers.

How to create a blog?

Does our blog cover a wide range of topics? Are we answering questions that potential and existing customers are asking? Do our blog posts answer them in-depth? How many blog posts are we publishing each month? What is the ideal frequency or quantity? How many do we need to create each year to make a significant improvement in rankings and traffic and thus make the investment worthwhile?

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Source: NEILPATEL

 

Not provided Keywords

‘Not provided’ eating up the majority of your keyword data.

Google is choosing not to show you the keywords that have been driving organic traffic to your site. But why Google, why? The official answer is that it’s done in the name of online privacy, to protect the vulnerable users. Keyword data about what organic keywords are driving traffic to your site has been essential for online marketers, so they know what’s working and where to go next.

9 ways to get your “not provided” keyword data back.

Google Webmaster Tools:
Google Analytics won’t cough up keyword info, but Google Webmaster tools still provide some, albeit not a ton. Still, in the middle of a desert, even a teacup of water can save your life.

Bing Keyword Data:
Google may have turned its back on you, but Bing is that awkward kid on the playground who is desperate for friends, so no WAY it’s going to turn you away.

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Source: WordStream

 

social media can bring huge success

Dedicated marketing on social media can bring huge success to your business.

Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’s core identity, whether it’s friendly, fun, or trustworthy, should stay consistent.

Social media marketing is a perfect channel for sharing your best site and blog content with readers. Once you build a loyal following on social media, you’ll be able to post all your new content and make sure your readers can find new stuff right away. Plus, great blog content will help you build more followers.

Source: WordStream

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Why do you need SEO for your business?

Millions of people google the term “SEO” each month

SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results, says wikipedia.

Search engine optimization (SEO) is the process of optimizing your online content, so that a search engine likes to show it as a top result for searches of a certain keyword. – Neil Patel

On-page SEO concerns all of Google’s ranking factors that are determined by directly looking at the page you try to optimize, such as headlines, content and page structure. Off-page SEO refers to all variables Google takes a look at, which are not exclusively in your own hands, but depend on other sources, such as social networks, other blogs in your industry and the personal history of the searcher.

Source: Quora

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