Swiggy | Naspers

Swiggy enters unicorn club with $210 million funding from Naspers

Swiggy, which has emerged as the breakout consumer internet start-up of the past five years, has easily been the most prolific food delivery start-up in terms of its ability to continue raising funds from deep-pocketed foreign investors. It has raised about $465 million till date.

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Source: livemint

Grow Your Shopify E-commerce store

Grow Your Shopify Ecommerce website using content marketing

Ecommerce website – Content marketing is a huge opportunity to grow sales. You know that you need to create high-quality content to boost your traffic, leads, and sales. Creating great, engaging content can help increase your traffic to your site and boost your revenue. Without great content, you’re more likely to fail. If your eCommerce website lacks content, you could lose upto 44% of potential customers. The reality is that two-thirds of people who visit your site are new visitors who will never visit again.

If you understand the way people buy, you can create content for each stage of the funnel to help move them toward buying. Lots of people use a slightly different version of a sales funnel, but they all boil down to three basic stages:

  • Awareness
  • Consideration
  • Decision

To grow your e-commerce site as much as possible, you need to know what types of content perform best. You also need to understand how to get it out to as many potential customers as possible, and the best ways to turn it into sales.

Internet users create a massive amount of content every single minute of every day. Here are some ways you can generate content ideas:

  • Listen to podcasts by people in the same niche as you.
  • Check out what books are selling on Amazon that relates to your niche.
  • Hang out in Facebook Groups related to your business, or start your own group!
  • Ask your customers what they’d like to know more about. Read more, source: NEILPATEL



Make your business noticed online!

Online food retail scores the agendas of grocers as more shoppers surf the Web to buy fresh foods and packaged products. The leaders “deliver the goods” using smart, customer-friendly strategies. When e-commerce was first recognized as a sea change in business, many companies tried to enter the realm of online grocery.

Online grocery shopping is convenient and it saves time. I do not need to carry heavy bags and I can avoid long lines…

Source: A.T. Kearney

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