Email Marketing Increases Customer Retention

“80% of business professionals believe that email marketing increases customer retention.”

When you want to communicate something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so. Redtie’s Email Channel allows you to create a highly personalized/customized messaging strategy where the user feels like the emails have been written especially for them individually.

Did you know email marketing is 40 times more effective at acquiring new customers than other platforms?

Pretty awesome!

Yes, email marketing can remind your customers what they’re missing. 

Once you build up a solid list of subscribers, you’ll need some creative ideas to spark your customers’ memories and bring them back for more.

For example, we shall take Wine Industry: “Customers won’t buy from you if they don’t hear from you”

If your chardonnay sparkles with scallops, let your customers know. Pair your wines with complementary dishes and share recipes via email

If your Burgundy is excellent in beef stew, share that, too. Original recipes for dishes cooked with your wines are even more valuable. If you have an online store, make sure to link up the wines.

People are always searching for unique gifts. Use campaigns to float coupons, discounts for most loyal customers, wine club members, and frequent purchasers. Show them what you have to offer, whether it’s festively wrapped wines for the holidays, wine and chocolate sets for Valentine’s Day or picnic baskets for Mothers’ Day.

As faithful readers of your content and proclaimed fans of your winery, your subscribers might deserve a little extra once in a while. Reward subscribers (and keep them coming in) with email-exclusive discounts and offers.

Stir in some excitement! Introduce new vintages with fanfare. Tell your subscribers where they can find the new wine, and let them know that you can’t wait for their reaction!

How to build an email list?

You can capture customer email addresses via a form on your website, in the tasting room, when they create a wine club account, checkout at the winery, or even during a phone call.

Why we recommend to use Redtie for your winery email campaigns?

Personalize your campaigns which will add a personal touch to your email that positively impact customers

  • Schedule outbound emails 1 year in advance
  • Ability to track emails opened / clicked / unsubscribed status
  • Send quick one to one, many or group of tagged contacts

Promoting  products digitally has started to become a common practice for most successful wineries globally. 

Signup https://www.redtie.co/v3/app/signup and enable “Email Channel”, you get a dedicated email assigned to you. For example, let us say you sign up and add an ecosystem for your business “ABC Inc” and choose to have the email channel. You will have the opportunity to choose an email such as abc-inc@redtie.email. This email is to serve for various inbound and outbound touchpoints on the email channel.

As the holiday season is yet to start, it’s time to ramp up your digital marketing strategy, set goals and develop a solid strategy to drive sales.

What next?

Head to https://www.redtie.co/v3/app/signup

Turn ON the channels you prefer

Explore our premium features with FREE credits

Reach us now at +1 484-874-5535 or email to getredtie@redtiemail.com

What is retargeting?

What is retargeting and why is it important to be done on an ongoing basis?

Have you ever visited a business’s website, looked around for a bit and then left, just to find their advertising following you around from site to site for days or even weeks? That’s retargeting.

Let’s take a closer look at retargeting for a moment…

Retargeting is the practice of serving ads based on prior engagement. It is a powerful branding and conversion optimization tool that can help you keep your brand in front of bounced traffic after they leave your website. When you consider that less than 2% of average customers are ready to buy when they visit a site for the first time, you’ll begin to understand just how important retargeting really is.

How it works?

Retargeting is a cookie-based technology that uses simple Javascript code to anonymously ‘follow’ your audience all over the Web. Once someone checks out your site, they’ll start to see your ads while reading an article, listening to music, or browsing other stores online. Facebook, Twitter, and Google all have pixels that can be used in different ways to retarget your customers. 

There are two main types of retargeting: pixel-based and list-based. 

-> Pixel-based retargeting is a way to re-display your material to any anonymous site visitor.

-> List-based retargeting works after you already have someone’s contact information in your database.

Retargeting through AdWords:

If you have an email address, or even a phone number, you can use Facebook and Twitter custom audiences, which are pretty cool to do targeting specifically to people on Facebook or on Twitter whose email address you’ve uploaded. If a lot of people have signed up for your email newsletter, we can get back in front of them using Facebook or Twitter custom audiences using AdWords.

More Reasons to Love Retargeting:

Retargeting is a great way to keep your prospects engaged and interact with people who have already shown interest in your company. There are more great reasons why retargeting is so important.

  • 72% of online shoppers (on average) will abandon their cart before checkout.
  • Without retargeting, only 8% of these customers will return to complete their purchase.
  • Website visitors who are retargeted with display ads are 70% more likely to convert.
  • Nearly 60% of online shoppers say they have noticed ads for products they have viewed after leaving a site.
  • 46% of Search Engine Marketing Pros think that retargeting is the most underused marketing technology.  Source: Wishpond

The more you know your audience, the better you can retarget them. Retargeting may take a few months to see ROI — and you’ll probably need to split-test or A/B test to see what resonates with your audience.

Create optimized retargeting ads and stay connected to them with our omnichannel messaging tool, Redtie.

Good Email Marketing

Creating Email Marketing That People Love

It’s no surprise that more than half of marketers say email is their most effective channel in generating revenue (BtoB Magazine). Email marketing is indeed an incredibly effective way to communicate with your audience and facilitate the path through the sales and marketing funnel, turning strangers into delighted customers. And marketers are continuing to invest more in this channel – the Direct Marketing Association found that 75% of marketers say they are using more email than they were 3 years ago, and Forrester Research said that investment in email marketing is expected to grow from $1.3 billion in 2010 to $2 billion in 2014.

The sad truth is that there is a lot of bad email marketing out there. What does it take to do good email marketing?

Good email marketing is (1) valuable, (2) relevant (3) expected and (4) integrated.

Good email starts with valuable content.

Good email marketing starts with the content you’re sharing with your subscribers. Put yourself in their shoes and ask, is this something I would want to receive? Remember that your prospects don’t care about your company or your product – they care about their challenges and how you can help solve them. So create and share content that they’ll find useful and interesting.

Good email is relevant – which means segmentation is critical.

Segmentation is the #1 tactic for increasing the relevancy of your email, according to a MarketingSherpa study. Whether you’re segmenting your database based on demographics or behavior or both, this tactic is critical to ensure you’re sending the right message to the right person at the right time. Sending relevant emails wins you more mindshare as well as better results – MarketingSherpa found that segmented emails get 50% more clicks than their untargeted counterparts. Not only will you get more clicks, you’ll also reach higher deliverability – a MarketingSherpa study found that 4 out of 10 subscribers reported that they’ve marked emails as spam simply because they were irrelevant. Avoid this trap by segmenting your email list and sending relevant content. Read more…Source: HubSpot

Check out these other stories about digital marketing and social media strategy @ www.getredtie.com/blog

Know why email marketing is a must for your business : Redtie

Wineries – Know why email marketing is a must for your business

As a wine producer, making a good wine is an art and so is having it smartly marketed. You need to promote your winery real smart with emerging digital ways, and that can take your glass from full to overflowing. So any marketing strategy you follow should be worth the time and effort. A well-developed marketing strategy can help you stand out among professional winemakers worldwide. 

It’s worth noting that millenials, the newest generation of wine drinkers, prefer their wine promotions online. And as consumers become more comfortable vetting their purchases online, this trend will continue. 

Did you know email marketing is 40 times more effective at acquiring new customers than other platforms?

Pretty awesome!

Yes, email marketing can remind your customers what they’re missing. It can invite your visitors back. It can inspire your fans to go buy that favorite bottle again.

Once you build up a solid list of subscribers, you’ll need some creative ideas to spark your customers’ memories and bring them back for more.“Customers won’t buy from you if they don’t hear from you”

If your chardonnay sparkles with scallops, let your customers know. Pair your wines with complementary dishes and share recipes via email

If your Burgundy is excellent in beef stew, share that, too. Original recipes for dishes cooked with your wines are even more valuable. If you have an online store, make sure to link up the wines.

People are always searching for unique gifts. Use campaigns to float coupons, discounts for most loyal customers, wine club members, and frequent purchasers. Show them what you have to offer, whether it’s festively wrapped wines for the holidays, wine and chocolate sets for Valentine’s Day or picnic baskets for Mothers’ Day.

As faithful readers of your content and proclaimed fans of your winery, your subscribers might deserve a little extra once in a while. Reward subscribers (and keep them coming in) with email-exclusive discounts and offers.

Stir in some excitement! Introduce new vintages with fanfare. Tell your subscribers where they can find the new wine, and let them know that you can’t wait for their reaction!

How to build an email list?

You can capture customer email addresses via a form on your website, in the tasting room, when they create a wine club account, checkout at the winery, or even during a phone call.

Why we recommend to use Redtie for your winery email campaigns?

Personalize your campaigns which will add a personal touch to your email that positively impact customers

  • Schedule outbound emails 1 year in advance
  • Ability to track emails opened / clicked / unsubscribed status
  • Send quick one to one, many or group of tagged contacts

Promoting  products digitally has started to become a common practice for most successful wineries globally. 

Signup https://www.redtie.co/v3/app/signup and enable “Email Channel”, you get a dedicated email assigned to you. For example, let us say you sign up and add an ecosystem for your business “ABC Inc” and choose to have the email channel. You will have the opportunity to choose an email such as abc-inc@redtie.email. This email is to serve for various inbound and outbound touchpoints on the email channel.

As the holiday season is yet to start, it’s time to ramp up your digital marketing strategy, set goals and develop a solid strategy to drive sales.

What next?

Head to https://www.redtie.co/v3/app/signup

Turn ON the channels you prefer

Explore our premium features with FREE credits

For more information, call: +1 415-481-3835

What is retargeting?

What is retargeting and why is it important to be done on an ongoing basis?

Have you ever visited a business’s website, looked around for a bit and then left, just to find their advertising following you around from site to site for days or even weeks? That’s retargeting.

Let’s take a closer look at retargeting for a moment…

Retargeting is the practice of serving ads based on prior engagement. It is a powerful branding and conversion optimization tool that can help you keep your brand in front of bounced traffic after they leave your website. When you consider that less than 2% of average customers are ready to buy when they visit a site for the first time, you’ll begin to understand just how important retargeting really is.

How it works?

Retargeting is a cookie-based technology that uses simple Javascript code to anonymously ‘follow’ your audience all over the Web. Once someone checks out your site, they’ll start to see your ads while reading an article, listening to music, or browsing other stores online. Facebook, Twitter, and Google all have pixels that can be used in different ways to retarget your customers. 

There are two main types of retargeting: pixel-based and list-based. 

-> Pixel-based retargeting is a way to re-display your material to any anonymous site visitor.

-> List-based retargeting works after you already have someone’s contact information in your database.

Retargeting through AdWords:

If you have an email address, or even a phone number, you can use Facebook and Twitter custom audiences, which are pretty cool to do targeting specifically to people on Facebook or on Twitter whose email address you’ve uploaded. If a lot of people have signed up for your email newsletter, we can get back in front of them using Facebook or Twitter custom audiences using AdWords.

More Reasons to Love Retargeting:

Retargeting is a great way to keep your prospects engaged and interact with people who have already shown interest in your company. There are more great reasons why retargeting is so important.

  • 72% of online shoppers (on average) will abandon their cart before checkout.
  • Without retargeting, only 8% of these customers will return to complete their purchase.
  • Website visitors who are retargeted with display ads are 70% more likely to convert.
  • Nearly 60% of online shoppers say they have noticed ads for products they have viewed after leaving a site.
  • 46% of Search Engine Marketing Pros think that retargeting is the most underused marketing technology.  Source: Wishpond

The more you know your audience, the better you can retarget them. Retargeting may take a few months to see ROI — and you’ll probably need to split-test or A/B test to see what resonates with your audience.

Create optimized retargeting ads and stay connected to them with our omnichannel messaging tool, Redtie.

Email Channel | Omnichannel Messaging Platform

Redtie’s Email Channel | Best Email Marketing Tool

When you want to communicate something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so. Redtie’s Email Channel allows you to create a highly personalized/customized messaging strategy where the user feels like the emails have been written especially for them individually.

Use cases

Electric Signal Fault Finder

This solution was developed using Redtie’s both email and text channels. The client is one of the largest electric and gas utilities in the US. In an effort to make the electric grid smart, the company has upgraded the electric distribution network with devices called “Line Sensors”. When the line sensor detects an outage, it tracks that data and sends that to the utility by email. With a webhook connected to the inbound emails, the outage conditions are tracked for notifications. Depending on the location of the line sensor, the maintenance technicians are alerted by text. This use-case is a great example of 2 different channels used with the application of webhooks on inbound and alerts sent on the outbound.

Inbound email contact gathering

When the assigned address receives an email communication, as “To”, “CC” or even “BCC”, not only the sender’s contact data is extracted and added as contacts. These automatically created contacts are tagged as such so the organization can select the tag for outbound communication using not just the email channel but also on other applicable/available channels.

Outbound multi alerts

Redtie has multiple ways to import contact information from simple CSV to CRM systems such as Salesforce. Using the list of contacts imported, the organization can perform outbound email communication. The list can be filtered based on the touchpoint logs from other channels. For ex, emails could sent to only those that received text messages within the last 7 days. This type of information automation makes the communication flow optimized for efficiency.

Redtie’s Email Channel – How it works

Sign up Redtie, an Omnichannel Messaging Platform and get FREE credits and explore our premium features.

 

 

Case Studies for Content Marketing

How case studies beneficial for Content Marketing?

You could also write a case study about a cause and effect that exists outside your own offerings; these lose the benefit of promoting your services but are also seen as more neutrally informative and trustworthy. Case studies come in a variety of forms, ranging from a single page to several pages, and incorporating both written and visual elements.

Blog posts are the most common, and visual formats like infographics and videos yield a high ROI, but if you want to see the best results, it pays to invest in a more in-depth material.

Read more…

source: Forbes