Saas Mobile App

Why SaaS Products Need A Mobile App?

Why SaaS Products Need A Mobile App?

Software as a Service (SaaS) is a software distribution method where the software is hosted on a server and allows access to customers via the internet. It helps enterprises reduce the burden of holding on-premise IT establishment and dedicated staff to operate it and spending on its maintenance. 

This software distribution model is highly successful,  it ensures that you get uninterrupted services and access from any devices with a stable  internet connection over a browser. The distinctive feature of this pattern is that users rent the software on a monthly cost-per-user or usage basis instead of buying and implementing it. 

So, why to develop Saas Mobile App?

Mobile has been a major contributor to the overall SaaS growth. In Q1 of 2015, there were 313 mobile SaaS startups that raised more than $2.6 billion. When businesses move to mobile, it becomes easy for them to increase their real-time users, user engagement, etc. The chart below clearly illustrates this trend: The world has become a mobile-first society. The potential value a mobile app can bring to your SaaS product is remarkable and huge. If impressing your users can convert them into your greatest advocates, then any opportunity to provide additional value and make it easier to utilize your product is an opportunity you should capitalize on.

Benefits Of SaaS Mobile App Development Services:

* Improved Efficiency

* High Scalability

* Automatic updates

* High-Level Data Security

* Easy Accessible

* Zero Maintenance

* Improves Customer Relationship

On the note of above benefits and trends, We(Redtie) have launched our Android app https://play.google.com/store/apps/details?id=com.ephron.redtie&hl=en_IN providing access to our customers at any time, anywhere all over the world with the hope of increasing their active users and user engagement.

Redtie is the Multi-channel Messaging Platform with channels like Text, Email, Voice & Chat. With Redtie Gmail Ad-ons, it’s easy to deliver the right message, to the right person, at the right time via the right communication channel they prefer.

The only step left for you to take now is to Install our Android app, get in touch with us and increase your business ROI.

multichannel

Omnichannel vs Multichannel: What is the Difference and Why Does It Matter?

Omnichannel vs Multichannel: What is the Difference and Why Does It Matter?

Two new-age definitions that immediately come to mind in today’s marketing landscape are multichannel marketing and omnichannel marketing. Even though both focus on the use of multiple channels to reach customers they are very distinct.

What’s Multichannel and Omnichannel Marketing?

Multichannel marketing (i.e., “many” channels), refers to the ability to interact with potential customers on various communication platforms. Whereas, Omnichannel(meaning “all” channels) refers to the multichannel sales approach that provides a customer centric integrated experience in marketing. 

The Key Differences: Omnichannel Marketing vs. Multichannel Marketing:

Omnichannel marketing focuses on delivering  a consistent, customer oriented and personalized experience across all channels and devices. The guiding principle of omnichannel marketing is that it’s customer-based, not channel-based. The main goal is to make the customer experience – smooth and warm, and that means consistent engagement no matter where or how a customer is interacting with you.

Multichannel marketing refers to the ability to interact with prospective customers through various channels, including text, email, voice, social media and websites. Each channel operates independently from the other marketing channels, and each abides by their own outlined strategy and goals.

Channel vs. Customer

Multichannel marketing is about targeting the widest net to get the most customer engagements. Companies utilizing the multichannel strategy are adopting two or more channels to engage their consumers, most popular are text, email, voice and social media.

Conversely, the omnichannel approach inter-relates every channel to engage with customers as a holistic whole, to ensure they are having a wonderful overall experience with the brand throughout each and every channel. The focus is on building a stronger relationship between consumers and the brand.

In fact, companies with well-defined omnichannel customer experience strategies in place achieve a 91% higher year-over-year increase in customer retention rate on average, compared to organizations without omnichannel programs in place.

Conclusion:

The bottom line is that omnichannel and multichannel marketing are two unique strategies that both aim to reach potential customers by leveraging multiple channels. Marketers must make the shift to best suited marketing efforts in order to increase customer retention and in turn, ROI.

multichannel

Omnichannel vs Multichannel: What is the Difference and Why Does It Matter?

Omnichannel vs Multichannel: What is the Difference and Why Does It Matter?

Two new-age definitions that immediately come to mind in today’s marketing landscape are multichannel marketing and omnichannel marketing. Even though both focus on the use of multiple channels to reach customers they are very distinct.

What’s Multichannel and Omnichannel Marketing?

Multichannel marketing (i.e., “many” channels), refers to the ability to interact with potential customers on various communication platforms. Whereas, Omnichannel(meaning “all” channels) refers to the multichannel sales approach that provides a customer centric integrated experience in marketing. 

The Key Differences: Omnichannel Marketing vs. Multichannel Marketing:

Omnichannel marketing focuses on delivering  a consistent, customer oriented and personalized experience across all channels and devices. The guiding principle of omnichannel marketing is that it’s customer-based, not channel-based. The main goal is to make the customer experience – smooth and warm, and that means consistent engagement no matter where or how a customer is interacting with you.

Multichannel marketing refers to the ability to interact with prospective customers through various channels, including text, email, voice, social media and websites. Each channel operates independently from the other marketing channels, and each abides by their own outlined strategy and goals.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”9464″ img_size=”full” alignment=”center”][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Channel vs. Customer

Multichannel marketing is about targeting the widest net to get the most customer engagements. Companies utilizing the multichannel strategy are adopting two or more channels to engage their consumers, most popular are text, email, voice and social media.

Conversely, the omnichannel approach inter-relates every channel to engage with customers as a holistic whole, to ensure they are having a wonderful overall experience with the brand throughout each and every channel. The focus is on building a stronger relationship between consumers and the brand.

In fact, companies with well-defined omnichannel customer experience strategies in place achieve a 91% higher year-over-year increase in customer retention rate on average, compared to organizations without omnichannel programs in place.

[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_video link=”https://www.youtube.com/watch?v=vVgcagCkL3k “][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text]Conclusion:

The bottom line is that omnichannel and multichannel marketing are two unique strategies that both aim to reach potential customers by leveraging multiple channels. Marketers must make the shift to best suited marketing efforts in order to increase customer retention and in turn, ROI.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]