13 Things About SEO

13 Things Every CEO Needs to Understand About Search Engine Optimization SEO

Organic search engine optimization (SEO) has enough specialization and technical aspects that it can be overwhelming to the C-suite. The mysterious nature of SEO can lead to misunderstanding and frustration for CEOs. Understanding the high-level principles and some of the important aspects of SEO success can set the right expectations with executives.

Here are 13 key things that every CEO needs to understand about search engine optimization.

1. Layout of the SERP

The search engine results page (SERP) has evolved a lot over the past several years. It used to provide a standard layout with a few different variations that always included the “10 blue links” for the organic results and included ads above and to the side. Plus, news, map, or other content relevant to the search query.

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Source: SEJ

 

Google confirms it shortened search results snippets

Time spent increasing meta descriptions for the longer Google search results snippets may have been wasted

Google has confirmed that only about five months after increasing the search results snippets, it has now decreased the length of these snippets. Danny Sullivan of Google wrote, “Our search snippets are now shorter on average than in recent weeks.” He added that they are now “… slightly longer than before a change we made last December.”

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Source: Search Engine Land