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Dark Marketing

dark marketing

How Dark Marketing Is Improving Startups’ And Large Brands’ Social Strategies While many marketers view dark marketing as a scary unknown, clued-in companies of all sizes are using these practices to build stronger relationships with their audiences — away from the prying eyes of the competition. This isn’t about using black hat social media techniques, like…

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SEO | Metadata

SEO Is Way More Than Metadata Metadata is just data about data. In the world of organic search, that means title tags and meta descriptions, schema structured data, canonical tags, meta robots tags and the like. And yes, metadata does have a role to play in organic search. But that’s just one aspect of search…

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View Tags Feature

Facebook expands its list of marketing partners while limiting what view tags can do Facebook is expanding its list of marketing partners, it’s reining in what its view tags feature can do, limiting its capabilities to only counting impressions beginning July 1. Read more… Source: MarketingLand

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Accelerate Your Sales

How To Accelerate Your Sales Team Through Digital Marketing It’s important to clarify that your marketing and sales team should be working together, hand in hand. Sales teams must understand and analyze the sales numbers to help identify how to define a qualified lead. And they must make sure they help the marketing team by clearly…

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Two big advantages of email marketing

email

Email Marketing can Be Very Effective Marketing for Small Business Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. Email marketing helps a business develop and maintain a relationship with a customer over time that hopefully results in increased sales and increased customer loyalty. Emailing is an inexpensive…

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