Social Media Marketing Apps

18 Essential Social Media Marketing Apps for Your Smartphone

One of the greatest things about digital marketing is you can work from anywhere, anytime you want. Working within the environment where your content will be consumed lets you experience, create, and preview content the way your audience will see it. Plus, effective management of networks like Snapchat and Instagram require a certain amount of mobile usage.

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Source: Ble Media Solutions

Instagram’s Algorithm

How Instagram Algorithm Works & Instavids That Show Best Practices

Developing video content for Instagram involved a lot of guesswork until this June when it shared the six key ranking factors publicly for the first time.

Three main factors determine what users see in their Instagram feed:

  • Interest: How much this app predicts you’ll care about a post, with a higher ranking for what matters to you, determined by past behavior on similar content and potentially machine vision analyzing the actual content of the post.
  • Recency: How recently the post was shared, with prioritization for timely posts over weeks-old ones.
  • Relationship: How close you are to the person who shared it, with a higher ranking for people you’ve interacted with a lot in the past on this app, such as by commenting on their posts or being tagged together in photos.

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Source: SEJ

 

Facebook | Instagram | Dashboard

Facebook and Instagram add dashboards to help you manage your time on social apps

Facebook and Instagram are introducing a new dashboard to tell you how long you’ve spent inside their apps, along with tools for setting daily limits and temporarily muting your push notifications. The new set of features, called “Your time on Facebook” and “Your activity” on Instagram, are designed to address concerns that addictive feedback loops built into social apps have been detrimental to users’ well-being.

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Source: The Verge

Instagram | Soundtracks

Instagram stories are getting soundtracks as the feature hits 400 million daily users

Instagram Stories are about to get even busier, with the addition of licensed music. Starting today, users will be able to add background music to their posts on their Stories, with thousands of songs offered directly in the app. Adding songs to Stories works through Instagram’s sticker feature, just like polls and sliders

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Source: TheVerge

Instagram | Video Chat

Instagram’s video chat and new custom AR filters arrive today

Video chatting can be initiated from the Instagram Direct tab with either one other person or in a group of up to four people total. It will only work with people you already have an active Direct thread with, which requires both parties to respond. Blocking or muting someone will also disable that person’s ability to video chat with you.

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Source: TheVerge