What is retargeting?

What is retargeting and why is it important to be done on an ongoing basis?

Have you ever visited a business’s website, looked around for a bit and then left, just to find their advertising following you around from site to site for days or even weeks? That’s retargeting.

Let’s take a closer look at retargeting for a moment…

Retargeting is the practice of serving ads based on prior engagement. It is a powerful branding and conversion optimization tool that can help you keep your brand in front of bounced traffic after they leave your website. When you consider that less than 2% of average customers are ready to buy when they visit a site for the first time, you’ll begin to understand just how important retargeting really is.

How it works?

Retargeting is a cookie-based technology that uses simple Javascript code to anonymously ‘follow’ your audience all over the Web. Once someone checks out your site, they’ll start to see your ads while reading an article, listening to music, or browsing other stores online. Facebook, Twitter, and Google all have pixels that can be used in different ways to retarget your customers. 

There are two main types of retargeting: pixel-based and list-based. 

-> Pixel-based retargeting is a way to re-display your material to any anonymous site visitor.

-> List-based retargeting works after you already have someone’s contact information in your database.

Retargeting through AdWords:

If you have an email address, or even a phone number, you can use Facebook and Twitter custom audiences, which are pretty cool to do targeting specifically to people on Facebook or on Twitter whose email address you’ve uploaded. If a lot of people have signed up for your email newsletter, we can get back in front of them using Facebook or Twitter custom audiences using AdWords.

More Reasons to Love Retargeting:

Retargeting is a great way to keep your prospects engaged and interact with people who have already shown interest in your company. There are more great reasons why retargeting is so important.

  • 72% of online shoppers (on average) will abandon their cart before checkout.
  • Without retargeting, only 8% of these customers will return to complete their purchase.
  • Website visitors who are retargeted with display ads are 70% more likely to convert.
  • Nearly 60% of online shoppers say they have noticed ads for products they have viewed after leaving a site.
  • 46% of Search Engine Marketing Pros think that retargeting is the most underused marketing technology.  Source: Wishpond

The more you know your audience, the better you can retarget them. Retargeting may take a few months to see ROI — and you’ll probably need to split-test or A/B test to see what resonates with your audience.

Create optimized retargeting ads and stay connected to them with our omnichannel messaging tool, Redtie.

What is retargeting?

What is retargeting and why is it important to be done on an ongoing basis?

Have you ever visited a business’s website, looked around for a bit and then left, just to find their advertising following you around from site to site for days or even weeks? That’s retargeting.

Let’s take a closer look at retargeting for a moment…

Retargeting is the practice of serving ads based on prior engagement. It is a powerful branding and conversion optimization tool that can help you keep your brand in front of bounced traffic after they leave your website. When you consider that less than 2% of average customers are ready to buy when they visit a site for the first time, you’ll begin to understand just how important retargeting really is.

How it works?

Retargeting is a cookie-based technology that uses simple Javascript code to anonymously ‘follow’ your audience all over the Web. Once someone checks out your site, they’ll start to see your ads while reading an article, listening to music, or browsing other stores online. Facebook, Twitter, and Google all have pixels that can be used in different ways to retarget your customers. 

There are two main types of retargeting: pixel-based and list-based. 

-> Pixel-based retargeting is a way to re-display your material to any anonymous site visitor.

-> List-based retargeting works after you already have someone’s contact information in your database.

Retargeting through AdWords:

If you have an email address, or even a phone number, you can use Facebook and Twitter custom audiences, which are pretty cool to do targeting specifically to people on Facebook or on Twitter whose email address you’ve uploaded. If a lot of people have signed up for your email newsletter, we can get back in front of them using Facebook or Twitter custom audiences using AdWords.

More Reasons to Love Retargeting:

Retargeting is a great way to keep your prospects engaged and interact with people who have already shown interest in your company. There are more great reasons why retargeting is so important.

  • 72% of online shoppers (on average) will abandon their cart before checkout.
  • Without retargeting, only 8% of these customers will return to complete their purchase.
  • Website visitors who are retargeted with display ads are 70% more likely to convert.
  • Nearly 60% of online shoppers say they have noticed ads for products they have viewed after leaving a site.
  • 46% of Search Engine Marketing Pros think that retargeting is the most underused marketing technology.  Source: Wishpond

The more you know your audience, the better you can retarget them. Retargeting may take a few months to see ROI — and you’ll probably need to split-test or A/B test to see what resonates with your audience.

Create optimized retargeting ads and stay connected to them with our omnichannel messaging tool, Redtie.

Video Marketing 2018

Video has always been a powerful way to advertise, but until recently, that power was limited to driving mass reach, brand awareness, and consideration. For marketers looking to inspire action — a click, a sign-up, a sale — email and search were the go-to channels.

Why video advertising evolved in 2018

If video advertising became more action-oriented this past year, it’s in large part due to evolving consumer behavior. UX research we at YouTube carried out in 2018 revealed that, contrary to popular belief, people aren’t always looking for a leaned-back, passive viewing experience. Actually, as we discovered, many video viewers crave something more interactive.

Three lessons to inform your 2019 video marketing strategies

So how can brands adapt their video strategies in 2019 to capitalize on these new consumer behaviors and technologies? Here are three tips, proven successful by other brands, to help get you started.

Read more…

Source: Think With Google

Shopping Ads

Amazon Drops Out of Google Shopping Ads

Google’s Shopping Ads program is an enhanced version of standard AdWords advertising. It allows a merchant to upload a feed of their products, including photos. It results in an attractive product listing at the top of Google’s organic search results.

Read more…

Source: SEJ

AdWords Script

Pause underperforming ads with this updated AdWords script

While running an ad copy test, this script identifies the best ad in the experiment and shows you how much better your account would be doing if you paused the losing ads. It goes through each ad group to find the best ad, and then works out how many extra impressions

Read more…

Source: SearchEngineland

Google Will Require a Government ID for Ads

Google rolls out new policies for U.S.election ads

Google announced a new set of policies around how it will verify election advertisers in the U.S. Specifically, any advertiser who wants to buy an election ad on Google in the U.S. will now have to go through additional verification to prove they are a citizen or lawful permanent resident, as required by law. This process will involve having to provide a government-issued I.D. and other key information, Google says, and will roll out this week.

Read more…

Source: TC

Connect with your customers @ Social Media

Social media is the best way to connect with your customers. 91% of brands are using more than one social media platform.

social media(Facebook, Twitter, Pinterest, Instagram, Google ads) will lead to real relationship building if you’re doing it right. One of the reasons social media is important is because of the highly customizable nature of social media ads. It will get you more sales. Your brand doesn’t really exist online if you’re not represented across all social channels.

Read more…

Source: Quora