Hyundai Pilot Digital Marketing Program

Hyundai Pilot Digital Marketing Program Yields Results

The company is calling it a “first-of-its-kind, fully-integrated digital marketing strategy spanning all of Hyundai’s dealerships across the Canadian market. Through transparency, trust and shared audience insights, we’re breaking down the barriers that traditionally prevent OEMs from engaging with their dealers to build effective brand consistency in the market. These results were realized utilizing the integrated program’s full range of channels, including search, display advertising, social media, SEO, and analytics.

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Source: MediaPost

Four features

Four features that would tame Facebook

Because of the closed nature of Facebook, there’s no robust way to see those messages without logging in, which is a big part of what keeps us coming back. Facebook has a great network, but the actual tools for posting aren’t particularly useful. Someone else could probably do better, especially if they were building something that posted to multiple networks at once. A third-party app also lets you post something to your Facebook without getting drawn into the other parts of the site.

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Source: TheVerge

Buy movie tickets with Google

You can now buy movie tickets with Google Assistant

Google has partnered with Fandango to offer movie ticket purchases from Google Assistant. To buy tickets, just say “buy tickets,” or you can say, “Hey Google, get me tickets for…” with the name of the film you want to see. If you’re not sure what you want to see, just say, “showtimes near me,” and Google will bring up a selection of films playing at theaters located near you. You can find out more about a film by asking “who stars in it?” or “show me the trailer.”

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Source: TheVerge

Why you can’t concentrate at work?

Neuroscientists have figured out why you can’t concentrate at work

Even though most people think about themselves as primarily visual beings, neuroscience reveals a complex “connectome” of brain cells that connects all of our senses. Try writing a report in a noisy, uncomfortable place with the smells of the office microwave wafting over to your desk, and the importance of other senses becomes clear.

As a neuro-architect, I study how the brain processes all of our senses when we experience design. After all, design isn’t just aesthetic: It also includes the senses of sound, touch, and smell, as well as integrating information we receive from our sense of balance, pressure, pain, and the position of our body within a given place. Together, the perception of all these senses informs our response to architecture—and our attention.

Source: World Economic Forum

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Mobility Open Blockchain Initiative (MOBI)

Automotive Giants BMW, GM, Ford & Renault on Blockchain Research

Car makers BMW General Motors, Ford and Renault  are the big names behind a new group announced today to carry out blockchain research in the automotive and mobility space. The blockchain has the undoubted potential to impact a range of industries. The distributed ledger component and smart contracts, in particular, could reshape the way organizations and products use and consume data. Along those lines, MOBI said its scope of focus varies from payments, data tracking, and supply management, to consumer finance and pricing, and more futuristic areas like autonomous vehicles and ride-sharing systems.

By bringing together automakers, suppliers, startups, and government agencies, we can accelerate adoption for the benefit of businesses, consumers and communities,” added Ballinger, who was formerly CFO and director of mobility services at the Toyota Research Institute. Blockchain research read more, source: TC