What is retargeting?

What is retargeting and why is it important to be done on an ongoing basis?

Have you ever visited a business’s website, looked around for a bit and then left, just to find their advertising following you around from site to site for days or even weeks? That’s retargeting.

Let’s take a closer look at retargeting for a moment…

Retargeting is the practice of serving ads based on prior engagement. It is a powerful branding and conversion optimization tool that can help you keep your brand in front of bounced traffic after they leave your website. When you consider that less than 2% of average customers are ready to buy when they visit a site for the first time, you’ll begin to understand just how important retargeting really is.

How it works?

Retargeting is a cookie-based technology that uses simple Javascript code to anonymously ‘follow’ your audience all over the Web. Once someone checks out your site, they’ll start to see your ads while reading an article, listening to music, or browsing other stores online. Facebook, Twitter, and Google all have pixels that can be used in different ways to retarget your customers. 

There are two main types of retargeting: pixel-based and list-based. 

-> Pixel-based retargeting is a way to re-display your material to any anonymous site visitor.

-> List-based retargeting works after you already have someone’s contact information in your database.

Retargeting through AdWords:

If you have an email address, or even a phone number, you can use Facebook and Twitter custom audiences, which are pretty cool to do targeting specifically to people on Facebook or on Twitter whose email address you’ve uploaded. If a lot of people have signed up for your email newsletter, we can get back in front of them using Facebook or Twitter custom audiences using AdWords.

More Reasons to Love Retargeting:

Retargeting is a great way to keep your prospects engaged and interact with people who have already shown interest in your company. There are more great reasons why retargeting is so important.

  • 72% of online shoppers (on average) will abandon their cart before checkout.
  • Without retargeting, only 8% of these customers will return to complete their purchase.
  • Website visitors who are retargeted with display ads are 70% more likely to convert.
  • Nearly 60% of online shoppers say they have noticed ads for products they have viewed after leaving a site.
  • 46% of Search Engine Marketing Pros think that retargeting is the most underused marketing technology.  Source: Wishpond

The more you know your audience, the better you can retarget them. Retargeting may take a few months to see ROI — and you’ll probably need to split-test or A/B test to see what resonates with your audience.

Create optimized retargeting ads and stay connected to them with our omnichannel messaging tool, Redtie.

What is retargeting?

What is retargeting and why is it important to be done on an ongoing basis?

Have you ever visited a business’s website, looked around for a bit and then left, just to find their advertising following you around from site to site for days or even weeks? That’s retargeting.

Let’s take a closer look at retargeting for a moment…

Retargeting is the practice of serving ads based on prior engagement. It is a powerful branding and conversion optimization tool that can help you keep your brand in front of bounced traffic after they leave your website. When you consider that less than 2% of average customers are ready to buy when they visit a site for the first time, you’ll begin to understand just how important retargeting really is.

How it works?

Retargeting is a cookie-based technology that uses simple Javascript code to anonymously ‘follow’ your audience all over the Web. Once someone checks out your site, they’ll start to see your ads while reading an article, listening to music, or browsing other stores online. Facebook, Twitter, and Google all have pixels that can be used in different ways to retarget your customers. 

There are two main types of retargeting: pixel-based and list-based. 

-> Pixel-based retargeting is a way to re-display your material to any anonymous site visitor.

-> List-based retargeting works after you already have someone’s contact information in your database.

Retargeting through AdWords:

If you have an email address, or even a phone number, you can use Facebook and Twitter custom audiences, which are pretty cool to do targeting specifically to people on Facebook or on Twitter whose email address you’ve uploaded. If a lot of people have signed up for your email newsletter, we can get back in front of them using Facebook or Twitter custom audiences using AdWords.

More Reasons to Love Retargeting:

Retargeting is a great way to keep your prospects engaged and interact with people who have already shown interest in your company. There are more great reasons why retargeting is so important.

  • 72% of online shoppers (on average) will abandon their cart before checkout.
  • Without retargeting, only 8% of these customers will return to complete their purchase.
  • Website visitors who are retargeted with display ads are 70% more likely to convert.
  • Nearly 60% of online shoppers say they have noticed ads for products they have viewed after leaving a site.
  • 46% of Search Engine Marketing Pros think that retargeting is the most underused marketing technology.  Source: Wishpond

The more you know your audience, the better you can retarget them. Retargeting may take a few months to see ROI — and you’ll probably need to split-test or A/B test to see what resonates with your audience.

Create optimized retargeting ads and stay connected to them with our omnichannel messaging tool, Redtie.

Facebook Profile | Add Songs

Facebook to Let Users Add Songs to Their Profile

Facebook has announced a series of new features that expand the ways users share and connect with music. In a throwback to MySpace, Facebook will soon allow users to add songs to their profile page. Users will be able to pin a song to the top of their profile page, as well as curate a collection of songs in a dedicated music section.

Read more…

Source: Search Engine Journal

Facebook | Phone Number | Ads

Facebook admits using your phone number for targeted ads

Facebook has admitted that the phone numbers that its users provide for security purposes are being used to target them with ads, the media reported.

“We use the information people provide to offer a better, more personalised experience on Facebook, including ads,” a Facebook spokesperson was quoted as saying by TechCrunch on Thursday.

Read more…

Source: Hindustan Times

Lookalike Audiences | Facebook

5 Strategies for Successful Lookalike Audiences in Facebook Ads

Facebook Lookalike Audiences are a fantastic way to leverage the most popular social media network in the world. Lookalike Audiences are a staple in most Facebook Ads accounts. With the large amount of information Facebook has on its users, it’s hard to beat the algorithm when it comes to targeting new customers.

Read more…

Source: Search Engine Journal

Facebook | SapFix

Facebook’s new ‘SapFix’ tool uses AI to automatically fix bugs in code

Facebook  has quietly built and deployed an artificial intelligence programming tool called SapFix that scans code, automatically identifies bugs, tests different patches and suggests the best ones that engineers can choose to implement. Revealed today at Facebook’s @Scale engineering conference, SapFix is already running on Facebook’s massive code base and the company plans to eventually share it with the developer community.

Read more…

Source: Tech Crunch

Facebook | Google tracking

Apple, Firefox tools aim to help you fight back Facebook and Google tracking

Facebook and other companies routinely track your online surfing habits to better target ads at you. Two web browsers now want to help you fight back in what’s becoming an escalating privacy arms race. New protections in Apple‘s Safari and Mozilla’s Firefoxbrowsers aim to prevent companies from turning “cookie” data files used to store sign-in details and preferences into broader trackers that take note of what you read, watch and research on other sites.

Read more…

Source: Gadgets Now

Facebook | AI | Memes

Facebook is making AI that can identify offensive memes

Facebook’s moderators can’t possibly look through every single image that gets posted on the enormous platform, so Facebook is building AI to help them out. In a blog post today, Facebook describes a system it’s built called Rosetta that uses machine learning to identify text in images and videos and then transcribe it into something that’s machine readable. In particular, Facebook is finding this tool helpful for transcribing the text on memes.

Read more…

Source: The Verge