Business Text Messaging

Are you ignoring text message marketing?

71% of consumers say using text messaging to communicate with a business was effective.

Why Your Business Needs Text Message Marketing?

SMS/Text message marketing, is an easy, direct and cost-effective way to reach your customers. Not only is an SMS campaign affordable for budgets of all shapes and sizes, but you’ll also see a healthy return on investment from SMS marketing. At just a few pence per messages, you can be really targeted with your campaigns without it breaking the bank.

 Benefits of SMS marketing:

  • Mobile friendly
  • SMS is a really simple and accessible
  • Eco friendly
  • Most Cost Effective
  • Fast delivery
  • Reach a Wide Demographic
  • Boost Your Customer Engagement
  • Easily integrate with other marketing channel

Send text messages to one or a group of people using our Redtie text message channel.

By choosing our text marketing software, the programmable messages can be sent to individuals or to a tagged group of contacts. You can schedule the day and time when your text messages to be sent up to one year in advance.

Redtie, the perfect two-way communication text message marketing software for your small business. 

For the best text messaging platform, consider opting for ‘Redtie’ two-way text messaging software. Sign up for a free trial now and see how it can help you take your business to the next level.

App for iOS & Android:

Quickly send and receive SMS texts, create lists and contacts, manage your campaigns on the fly using your mobile phone.

Ios: https://apps.apple.com/us/app/redtie-biz/id1543530724

Android: https://play.google.com/store/apps/details?id=com.ephron.redtie.admin

Visit: https://www.getredtie.com/ Reach us now at +1 484–874–5535 or email to getredtie@redtiemail.com

Digital transformation Trend 2020 | Put the Customer at the Center of Everything You Do

Beyond Digital Transformation: Why the Customer Will Truly Be the Focus of 2020

There’s no denying that the motivating imperative driving every boardroom conversation is digital transformation. After all, we know from daily evidence that the promised digital disruption coming to every industry is already here, and it is accelerating faster than ever.

It’s Simple: Put the Customer at the Center of Everything You Do

On an annual basis, I put together a list of the top technology predictions and trends to watch for in the coming year. This year, I am approaching it differently. I’ve chosen to only list things that will have a direct and positive impact on customers since they are the reason any company exists and hopefully succeeds. It does beg the question: What’s the point of digitally transforming business if we aren’t bringing customers along? Yes, technology is important. I won’t argue that. To succeed, however, we need to create and nurture lasting relationships with our customers.

Make Every Customer Interaction Exceptional

Engage through Digital Experiences

Double-Down to Address Our Customer’s Needs, Wants, and Values

Focus on Customer Engagement vs. Customer Management

Deliver Personalized Experiences — Every Single Time

Ultimately, the driving factor is getting back to being laser-focused on the customer, especially, if your business is in the midst of digital transformation. With the digitized tools (like customer messaging tool, marketing automation tools, etc) and approaches I’ve outlined above, 2020 will be the best year yet!

Read more…

Source: MarTech Series

 

 

text marketing

Are you ignoring text marketing?

71% of consumers say using text messaging to communicate with a business was effective.

Why Your Business Needs Text Marketing?

SMS/Text marketing, is an easy, direct and cost-effective way to reach your customers. Not only is an SMS campaign affordable for budgets of all shapes and sizes, but you’ll also see a healthy return on investment from SMS marketing. At just a few pence per messages, you can be really targeted with your campaigns without it breaking the bank.

 Benefits of SMS marketing:

  • Mobile friendly
  • SMS is a really simple and accessible
  • Eco friendly
  • Most Cost Effective
  • Fast delivery
  • Reach a Wide Demographic
  • Boost Your Customer Engagement
  • Easily integrate with other marketing channel

Send text messages to one or a group of people using our Redtie text message channel.

By choosing our text marketing software, the programmable messages can be sent to individuals or to a tagged group of contacts. You can schedule the day and time when your text messages to be sent up to one year in advance.

Redtie Text Channel, the perfect two-way communication text message marketing software for your small business. Why not give text channel a try today? it’s absolutely free to Sign up and explore the channel to send and receive text messages globally.

Digital transformation Trend 2020 | Put the Customer at the Center of Everything You Do

Beyond Digital Transformation: Why the Customer Will Truly Be the Focus of 2020

There’s no denying that the motivating imperative driving every boardroom conversation is digital transformation. After all, we know from daily evidence that the promised digital disruption coming to every industry is already here, and it is accelerating faster than ever.

It’s Simple: Put the Customer at the Center of Everything You Do

On an annual basis, I put together a list of the top technology predictions and trends to watch for in the coming year. This year, I am approaching it differently. I’ve chosen to only list things that will have a direct and positive impact on customers since they are the reason any company exists and hopefully succeeds. It does beg the question: What’s the point of digitally transforming business if we aren’t bringing customers along? Yes, technology is important. I won’t argue that. To succeed, however, we need to create and nurture lasting relationships with our customers.

Make Every Customer Interaction Exceptional

Engage through Digital Experiences

Double-Down to Address Our Customer’s Needs, Wants, and Values

Focus on Customer Engagement vs. Customer Management

Deliver Personalized Experiences — Every Single Time

Ultimately, the driving factor is getting back to being laser-focused on the customer, especially, if your business is in the midst of digital transformation. With the digitized tools (like customer messaging tool, marketing automation tools, etc) and approaches I’ve outlined above, 2020 will be the best year yet!

Read more…

Source: MarTech Series

 

 

email automation

Email Marketing Tool Best Value for Small Business‎

Email Marketing Tool — Best Value for Small Business‎ “80% of business professionals believe that email marketing increases customer retention”

True, isn’t it? There are numerous digital communication channels that evolved in the present digital transformation era and email continues to be one of the most compelling and preferred channels to reach out to the audience. It is arguably the most sought and proven marketing channel.

A few years ago, some experts predicted falsely that email marketing would die, it never happened, it continues to be an attractive and effective tool in engaging audiences. It’s performance and multipurpose services fascinate marketers at the same time it’s challenging as well to keep up with the pace and change in the dynamics of its performance parameters.Here are a few things that every email marketer need to keep doing consistently.

Audience Segmentation

The process of grouping email contacts per your need and other demography should be an ongoing process. In other words, purification of your contacts database to well defined targeted audiences and underlying subcategories will need to be an on-going process. The personas of the audience in the subcategories pave the way to fine-tune targeting, focus the right ad content, subsequently should increase your email marketing engagement. This is the way out to devise new engagement opportunities.

Deeply segmented subcategories will enable you to better connect with newer audience members than your earlier campaign attempts. You could end up sending quality emails and be rewarded with better engagement and sales results. This is simply known as the ROI based efficient persona profile development for your subgroups. It’s important to sync what you offer in your email campaign to the right group. The idea is to keep up with new developments on both sides and this guarantees to maintain customer connections and generate sales.

Key Performance Indicators

KPIs for email marketers is a must, sans measurement, you are in the dark and never going to be seeing the light. The KPIs should always be monitored closely with modern tools and assessed periodically. Tracking down the KPIs deep and upticking its performance is the ultimate way out for the betterment of sales. Benchmarking the sales goals and keep working on alternatives to further scale your KPIs performance.

Automate your campaigns

Smart email marketing with a personal touch is the way to go. There are quite a few tools that allow you to automate campaigns smartly as a situation demands. Say, for example, you have a few users who signed up to use your product but stayed away for whatever reason. These users will need to be tracked down and reminded to use the product. In this course of reminder, your emails should sound personal giving them all the attention but is really cumbersome to draft and send emails individually. Here is where smart email platforms come into play the time-saving aspect. An omnichannel communication platform like Redtie simply allows you to filter users per your condition and mass email them by addressing them personally.

It lets marketers like you to smartly schedule campaigns, to make sure the email is delivered to the right audience at the right point of time. Wouldn’t you love to have a tool that simply helps you in better open or click-through rate?

Review your campaign processes with Redtie to develop quality email campaigns to suit your current needs and apply the changes in procedures, utilization or technical resources, this can lead to significant operational, sales and ROI improvements.

Don’t ignore From Opt-outs

Opt-outs is just another way to learn and re-evaluate your campaigns. You can always request in a humble way with just 2 or 3 data fields that why they opted out. It is truly a great way to understand what is wrong and how to correct it on your future campaigns. Be sure your email content touches all verticals such as knowledge base, personal attention, and offers(if any) to stay well connected with your email audience.

Stay updated and be relevant

Almost every business is continually changing. Develop and share content specifically relevant to your audience aligned with current events, new developments and your products/services. Use them to make the connection between the industry, the customer and your company; position your offerings as timely solutions to their needs.

Trending topic examples can be aligned to numerous industry sectors (retail, real estate, health-care, etc.,). As these industries evolve; wide and narrow audience segments value timely updates enabling your company to be recognized as a front runner with answers to their challenges triggered by industry change.

Change Up Your Approach

A good email marketing strategy does not always include just offers or other promotional stuff. Knowledge-based content will need to be floated to your targeted audience which would lead to an indirect “sales pitch”. The content can demonstrate any knowledge base in a particular area; it is important to establish trust and credibility with what you share.

Review your recent email campaigns with a particular segment; if they are all “pitch-focused” and doesn’t return with good signs, then it’s a good indicator that you need to change up content to more effectively engage them. Choosing a knowledge sharing approach to change things up is a good consideration. Personalize your messages as much as possible to show attention and audience engagement.

Mobile Optimized

Mobile-friendly campaigns are part of a successful email marketing strategy these days with almost everyone being mobile and tech-savvy. Your email Content should be easily viewed/scrolled, quickly understood with CTAs towards audience interaction is a must. Let your email templates be of quality design and mobile friendly. Stay relevant with content so that the audience responds favorably which increases direct sales, lead generation, and other revenue-positive engagement opportunities.

Security / Privacy

All email marketing initiatives need to consider security and privacy. Be certain security updates in your systems and applications are up-to-date and installed as soon as possible when they become available. Take maximum precautions to ensure your audience and your organization are as protected as possible. Likewise, always be cognizant and fully compliant with any privacy standards which apply. Security and privacy issues are at the forefront of our Internet society and their significance is highly magnified in all business sectors.

Next Steps

These action steps are only the beginning. Connect them with your present and future email marketing initiatives to build drive engagement, speed up sales, and a better ROI. A super effective email marketing will not only strengthen your position but also will provide more encouragement for your trusted audience to stay with you and away from your competitors.

Thank you for reading this article. 

Sign up Multi-Channel Messaging Suite For 2020 — Redtie for Free https://www.redtie.co/v3/app/signup and explore the premium features.

Reach us now at +1 484–874–5535 or email to getredtie@redtiemail.com

 

Engage with site visitors | Redtie Chat

Engage with site visitors | Redtie Chat

Customer retention is the key for your business growth. A Business should provide the best of customer service to retain loyal customers. One thing a customer hates is long waiting time on their calls to get hold of a customer service agent. Every customer wants them to be attended immediately and treated well.

So, how do you do that?

The solution is, a smart live chat that runs on your website and acts as a the gate-keeper between you and your customers.

With Live chat, customers get the opportunity to chat with you in real time while they’re on your website. It’s quick, convenient and customers love it because it’s 100x faster to solve customer queries.

Engage with site visitors when they need you most.
Live Chat lets your customers know you’re ready to help them at any time during their visit. Engage with site visitors when they are looking for support, specific items, or trying to make a buying decision.

Let’s take a deep dive into how live chat can effectively be used for converting visitors into customers.

]What is live chat for website?

Live chat allows companies to connect in real-time with prospects who visit their website. It is one of the best tools that many B2B companies are utilizing on their websites.

Why? Because it converts.

According to Kayako “79% of businesses said that implementing live chat resulted in increased customer loyalty, sales and revenue.”

Reasons why you need Live Chat to boost sales:

1. Fast response is incredibly important

So, if you want to be qualifying leads, there’s simply no other way to do it as fast as live chat.

2.Solve customer queries even when you’re not there

Use chatbots to engage with customers and offer easy solutions to their most common problems.

How to enable live chat to your website in minutes?

Signup https://www.redtie.co/v3/app/signup and enable “Chat Channel”.

In Settings, copy the “java script” and paste it in your website.

Once you’ve installed chat, you can start taking advantage of Redtie chat on your website.

Redtie Chat Customization:

You can easily customize the chat widget color to match your brand.

Next, set up a greetings text.

Greetings text is what people are going to see when they land on your site for the first time.

Save the settings and it’s super easy to set up on your own.

Now, start collecting more leads by quick response and help people to fix their problems ASAP.
Gone are the days of sitting on an outdated chat platform and waiting for help. Redtie is one of the best tools you implement on your website today. So let’s get started. 

Sign up Redtie, Multi-channel Messaging Platform and Know how a chat widget can be the best customer support channel for your business, Get it now!

Email Marketing Increases Customer Retention

“80% of business professionals believe that email marketing increases customer retention.”

When you want to communicate something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so. Redtie’s Email Channel allows you to create a highly personalized/customized messaging strategy where the user feels like the emails have been written especially for them individually.

Did you know email marketing is 40 times more effective at acquiring new customers than other platforms?

Pretty awesome!

Yes, email marketing can remind your customers what they’re missing. 

Once you build up a solid list of subscribers, you’ll need some creative ideas to spark your customers’ memories and bring them back for more.

For example, we shall take Wine Industry: “Customers won’t buy from you if they don’t hear from you”

If your chardonnay sparkles with scallops, let your customers know. Pair your wines with complementary dishes and share recipes via email

If your Burgundy is excellent in beef stew, share that, too. Original recipes for dishes cooked with your wines are even more valuable. If you have an online store, make sure to link up the wines.

People are always searching for unique gifts. Use campaigns to float coupons, discounts for most loyal customers, wine club members, and frequent purchasers. Show them what you have to offer, whether it’s festively wrapped wines for the holidays, wine and chocolate sets for Valentine’s Day or picnic baskets for Mothers’ Day.

As faithful readers of your content and proclaimed fans of your winery, your subscribers might deserve a little extra once in a while. Reward subscribers (and keep them coming in) with email-exclusive discounts and offers.

Stir in some excitement! Introduce new vintages with fanfare. Tell your subscribers where they can find the new wine, and let them know that you can’t wait for their reaction!

How to build an email list?

You can capture customer email addresses via a form on your website, in the tasting room, when they create a wine club account, checkout at the winery, or even during a phone call.

Why we recommend to use Redtie for your winery email campaigns?

Personalize your campaigns which will add a personal touch to your email that positively impact customers

  • Schedule outbound emails 1 year in advance
  • Ability to track emails opened / clicked / unsubscribed status
  • Send quick one to one, many or group of tagged contacts

Promoting  products digitally has started to become a common practice for most successful wineries globally. 

Signup https://www.redtie.co/v3/app/signup and enable “Email Channel”, you get a dedicated email assigned to you. For example, let us say you sign up and add an ecosystem for your business “ABC Inc” and choose to have the email channel. You will have the opportunity to choose an email such as abc-inc@redtie.email. This email is to serve for various inbound and outbound touchpoints on the email channel.

As the holiday season is yet to start, it’s time to ramp up your digital marketing strategy, set goals and develop a solid strategy to drive sales.

What next?

Head to https://www.redtie.co/v3/app/signup

Turn ON the channels you prefer

Explore our premium features with FREE credits

Reach us now at +1 484-874-5535 or email to getredtie@redtiemail.com

Live Chat Software for Website

Provide real-time customer support with Live Chat

Customer retention is the key for your business growth. A Business should provide the best of customer service to retain loyal customers. One thing a customer hates is long waiting time on their calls to get hold of a customer service agent. Every customer wants them to be attended immediately and treated well.

So, how do you do that?

The solution is, a smart live chat that runs on your website and acts as a the gate-keeper between you and your customers.

With Live chat, customers get the opportunity to chat with you in real time while they’re on your website. It’s quick, convenient and customers love it because it’s 100x faster to solve customer queries.

Let’s take a deep dive into how live chat can effectively be used for converting visitors into customers.

What is live chat for website?

Live chat allows companies to connect in real-time with prospects who visit their website. It is one of the best tools that many B2B companies are utilizing on their websites.

Why? Because it converts.

According to Kayako “79% of businesses said that implementing live chat resulted in increased customer loyalty, sales and revenue.”

Reasons why you need Live Chat to boost sales:

1. Fast response is incredibly important

So, if you want to be qualifying leads, there’s simply no other way to do it as fast as live chat.

2.Solve customer queries even when you’re not there

Use chatbots to engage with customers and offer easy solutions to their most common problems.

How to enable live chat to your website in minutes?

Signup https://www.redtie.co/v3/app/signup and enable “Chat Channel”.

In Settings, copy the “java script” and paste it in your website.

Once you’ve installed chat, you can start taking advantage of Redtie chat on your website.

Redtie Chat Customization:

You can easily customize the chat widget color to match your brand.

Next, set up a greetings text.

Greetings text is what people are going to see when they land on your site for the first time.

Save the settings and it’s super easy to set up on your own.

Now, start collecting more leads by quick response and help people to fix their problems ASAP.
Gone are the days of sitting on an outdated chat platform and waiting for help. Redtie is one of the best tools you implement on your website today. So let’s get started. 

Sign up Redtie, Multi-channel Messaging Platform and Know how a chat widget can be the best customer support channel for your business, Get it now!

Are you ignoring text message marketing?

71% of consumers say using text messaging to communicate with a business was effective.

Why Your Business Needs Text Message Marketing?

SMS/Text message marketing, is an easy, direct and cost-effective way to reach your customers. Not only is an SMS campaign affordable for budgets of all shapes and sizes, but you’ll also see a healthy return on investment from SMS marketing. At just a few pence per messages, you can be really targeted with your campaigns without it breaking the bank.

 Benefits of SMS marketing:

  • Mobile friendly
  • SMS is a really simple and accessible
  • Eco friendly
  • Most Cost Effective
  • Fast delivery
  • Reach a Wide Demographic
  • Boost Your Customer Engagement
  • Easily integrate with other marketing channel

Send text messages to one or a group of people using our Redtie text message channel.

By choosing our text marketing software, the programmable messages can be sent to individuals or to a tagged group of contacts. You can schedule the day and time when your text messages to be sent up to one year in advance.

Redtie Text Channel, the perfect two-way communication text message marketing software for your small business. Why not give text channel a try today? it’s absolutely free to Sign up and explore the channel to send and receive text messages globally.

Why Digital advertising has become unavoidable in 2019?

Experts still recommend paid search ads if businesses don’t have the time to invest in organic SEO.

 Advertising is a paid promotion, the ad content is delivered through a publisher and aims to persuade people respond in a particular way, such as an enquiry on offers, pricing and subsequently or the purchase itself.

Primary Advertisement Types:

Informative advertising is simply an announcement at the time of launch of a new product to reach a new group of customers, gives basic information about the product,

what it does, how someone might use it, where they can find it, and what the price is. The objective is to create an awareness of the product and attract interest.

Persuasive advertising aims to increase demand, influence people to change brands with a comparison of competitors and motivate people to make a purchase.

Reminder advertising is about assurance of quality, promises and testimonials and works well for established brands.

An advertisement’s reach can be either be broad or targeted and advertisers have the control of delivery or the ad distribution process.

But creating the right content or message, it’s the format – image, text, video, audio and the corresponding delivery channels to get the viewers attention and convert them is one of the advertising’s biggest challenges.

Preparing for an Advertising campaign

Before you dive into an advertising campaign, you need to have a strong understanding of the audience you’re trying to reach out.  If you don’t have data about your audience, then do thorough market research to gather information from the internet and expand on what you already know.

Knowing who you want to reach and the type of message (ad content) that will have a deep impact on them is critical for a successful advertising campaign; the customer communication channels are constantly shifting, and up-to-date information about your core audience will keep your decisions rooted in good data.

Getting to Know Your Advertising Options

Traditional advertising methods like print, radio, and television are the established channels still and digital advertising channels and slowly taking up these, there has been a consistent increase in digital advertising revenue.

The IAB’s Internet Advertising Revenue Report, a survey conducted independently by PricewaterhouseCoopers in the United States totaled $72.5 billion for the full year of 2016.

This clearly emphasizes the rate of migration into Digital Advertisement.

Here’s an overview of your options and know why you should choose Digital Advertising:

Print advertising

Radio (audio) advertising

Television advertising

Digital advertising

Display ads

Remarketing

Video

Social

Search

Mobile advertising

Digital Advertising

Digital advertising is the fastest-growing advertising category. In 2016, more than one-quarter of ad spending went to digital advertising, according to a report from IAB.

There are different types of digital ads, including:

Display advertising, known as “banner ads,” –  text or images, be interactive or include video.

Video advertising, videos used in display advertising. It generally refers to ads that are placed on video channels such as Youtube and Vimeo to run before, during, or after the primary video.

Social advertising refers to paid advertising options on social networks like Facebook, Google, LinkedIn, and Youtube.

Search advertising refers to the paid text-based ads that are shown right above the organic search results on Google.

Display advertising

It constitutes of text, image, and rich media advertising that you see on the Internet.

Display ads include:

  • Text-only ads
  • Banner ads
  • Pop-up ads – These open in an image or new window that appears in front of the content.
  • Pop-under ads – These ads open in a new window right below the active window.
  • Expanding ads – These increase in size after a period of time based on some user action such as mouseover, etc.
  • Rich-media ads – Videos, animations, and interactive ads
  • Interstitial ads – These  load first, then progress to the requested content
  • In-game ads  – These ads run in a computer, video, or online games.

How to run a  display advertising campaign?

There are many options for display advertising. Some offer free options. Larger brands often negotiate to advertise on their own sites. There are also large networks like Google’s Display Network—which includes more than two million websites.

Bing’s advertising network offers the same though not as wide as Google’s ad network.

Some types of display ads are of  DIY, but for a targeted professional campaign, the skills you’ll need depend on the type of ad you want to run. An exclusive multimedia ad will require a full production team (creative head,  artist, designer, content writer, programmer,  or other professionals to add audio or video elements), while a banner ad—similar to print advertising—needs a web designer and some content writing expertise.

Remarketing to your web visitors

Digital advertising also gives companies the opportunity to remarket potential customers by re-engaging people who’ve visited their website in the past. It is something similar to sending salespeople to follow customers around after they leave a store, just to remind them of your products and services.

In this technology-driven ad era – AI-powered bots, automation, and mobile delivery push services are excellent re-marketing mechanisms around now.

How does it work?

When a user visits a website, the site can leave a cookie on their computer that can collect information about Internet habits like pages visited or topics of interest.

That same company purchases ad space on a remarketing platform, which provides dynamic advertising space on a network of websites, for example, Google ad network.

When the user visits a site within the advertising network, the dynamic ad space of Google would recognize the information in the cookie and deliver a customized ad that features a product that the user looked at earlier.

It gives you the ability to precisely target warm leads, the audiences who were just looking at your site.

Adobe’s CMO publication reported that the ability to retarget ads can boost response to an ad by  400 percent.

Video advertising

Digital advertising gives the video a lot of flexibility that television just couldn’t offer. Television ads need to appeal to a broad audience while internet-based video advertising can be targeted to a much smaller group of people.

Videos can be incorporated into display ads and shown on display networks, or they can be distributed through streaming video. YouTube offers skippable and non-skippable ads that run before, during, or after the main video. Some brands, particularly those belonging to established media companies, include video advertising on their websites and mobile apps.

From a production point of view, creating a professional video digital ad isn’t particularly different than a television ad; you’ll need a team of professionals to move an ad from concept to broadcast. Learn more about different types of videos and how to produce your own.

Social advertising

Social media platforms are free to use and this makes it unavoidable channel, moreover a huge user presence has made Social Media platforms the numero uno ad content presentation channel.

Most social networks also offer paid options to messages, ads, or a brand’s presence. Various networks offer various types of ad content delivery and it is all up to you to pick and choose what you want to showcase your business.

Few examples:

Pinterest offers “promoted pins,” using a pay-per-click (PPC) model, that allows you to promote your pinned content to a targeted group of audience.

LinkedIn uses display ads, with text and a small image, that you can promote to a customized group of an audience within LinkedIn.

Twitter provides a couple of options, designed for different outcomes.

Tweets to increase engagement

Twitter account to  attract more followers

Trends to raise awareness of a service, product  or campaign

Facebook enables you to promote your Facebook Page and posts. Their sponsored ad services are now one of the trusted lead generation tools.

Search advertising

Known as search engine marketing (SEM), search advertising uses paid search ads to attract more traffic to a website. It generally uses an auction model to determine which ads will appear and in what order.

Google Ads is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results.

The search position of a website under the search list is determined based on the below logic.

Maximum Bid * Quality score of content = Ad rank > Position.

We at EphronTech have hands-on expertise running ads and successful campaigns on all these new age ad channels.
Please contact us by sending an email to getredtie@redtiemail.com