Digital transformation Trend 2020 | Put the Customer at the Center of Everything You Do

Beyond Digital Transformation: Why the Customer Will Truly Be the Focus of 2020

There’s no denying that the motivating imperative driving every boardroom conversation is digital transformation. After all, we know from daily evidence that the promised digital disruption coming to every industry is already here, and it is accelerating faster than ever.

It’s Simple: Put the Customer at the Center of Everything You Do

On an annual basis, I put together a list of the top technology predictions and trends to watch for in the coming year. This year, I am approaching it differently. I’ve chosen to only list things that will have a direct and positive impact on customers since they are the reason any company exists and hopefully succeeds. It does beg the question: What’s the point of digitally transforming business if we aren’t bringing customers along? Yes, technology is important. I won’t argue that. To succeed, however, we need to create and nurture lasting relationships with our customers.

Make Every Customer Interaction Exceptional

Engage through Digital Experiences

Double-Down to Address Our Customer’s Needs, Wants, and Values

Focus on Customer Engagement vs. Customer Management

Deliver Personalized Experiences — Every Single Time

Ultimately, the driving factor is getting back to being laser-focused on the customer, especially, if your business is in the midst of digital transformation. With the digitized tools (like customer messaging tool, marketing automation tools, etc) and approaches I’ve outlined above, 2020 will be the best year yet!

Read more…

Source: MarTech Series

 

 

Digital transformation Trend 2020 | Put the Customer at the Center of Everything You Do

Beyond Digital Transformation: Why the Customer Will Truly Be the Focus of 2020

There’s no denying that the motivating imperative driving every boardroom conversation is digital transformation. After all, we know from daily evidence that the promised digital disruption coming to every industry is already here, and it is accelerating faster than ever.

It’s Simple: Put the Customer at the Center of Everything You Do

On an annual basis, I put together a list of the top technology predictions and trends to watch for in the coming year. This year, I am approaching it differently. I’ve chosen to only list things that will have a direct and positive impact on customers since they are the reason any company exists and hopefully succeeds. It does beg the question: What’s the point of digitally transforming business if we aren’t bringing customers along? Yes, technology is important. I won’t argue that. To succeed, however, we need to create and nurture lasting relationships with our customers.

Make Every Customer Interaction Exceptional

Engage through Digital Experiences

Double-Down to Address Our Customer’s Needs, Wants, and Values

Focus on Customer Engagement vs. Customer Management

Deliver Personalized Experiences — Every Single Time

Ultimately, the driving factor is getting back to being laser-focused on the customer, especially, if your business is in the midst of digital transformation. With the digitized tools (like customer messaging tool, marketing automation tools, etc) and approaches I’ve outlined above, 2020 will be the best year yet!

Read more…

Source: MarTech Series

 

 

How to get into digital transformation in 2020?

How to get into digital transformation in 2020?

Digital transformation is simply put – going paperless or hyper-converged, opting for cloud driven processes in operations of a business.

Its underlying efforts are fragmented. A business leader will need to learn, experience and understand its benefits.

In course of time and underlying complexity of digital transformation, the processes get deviated and losses control, consequently doomed to fail. In fact, more than 65  percent of digital transformation efforts fail.

To avoid this, digital transformation needs be strategic. There has to be a real reason for the change and not just for the sake of its glamour and fancy aspects.

In order to get ready with a strategic framework, you will need to read these points below, understand and get answers to the questions put forward.

  1. Understand your specific need. Why are you looking to go digital?
  1. Understand your capabilities. Detail as much as possible on what you’re capable of to avoid the risk of failure.
  1. Identify key stakeholders and seek input and feedback throughout the implementation process.
  1. Take one component at a time and go for implementation.
  1. Set regular benchmarks and check in regularly on your progress towards the goal.
  1. Seek for continuous improvement. Digital transformation is not a one-time process. It is a technology evolution that requires constant progression toward a fully integrated digital infrastructure.  

Want to know more, check-in at https://www.getredtie.com/

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The artificial intelligence AI industry has been leading the headlines consistently, and for good reason. It has already transformed industries across the globe, and companies are racing to understand how to integrate this emerging technology. Artificial intelligence is not a new concept. The technology has been with us for a long time, but what has changed in recent years is the power of computing, cloud-based service options and the applicability of AI to our jobs as marketers.

Marketing managers have readily engaged with data analytics, benefitting (and most likely suffering) from the mountains of data at their fingertips. This includes everything from user-tracking data on apps and websites, newsletter conversion rates and online advertising click-throughs, to CRM data analysis.

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Formula 1 Uses Machine Learning To Deliver In-Race Predictions To Fans

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Using the AWS platform, it will also be able to analyse data in real time, giving fans an idea of whether a driver is pushing themselves to the limit.

 

Read more…

Source: Forbes

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IBM partners with Box to enhance cloud storage with Watson AI

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Read more…

Source: internet of business