Business Text Messaging

Are you ignoring text message marketing?

71% of consumers say using text messaging to communicate with a business was effective.

Why Your Business Needs Text Message Marketing?

SMS/Text message marketing, is an easy, direct and cost-effective way to reach your customers. Not only is an SMS campaign affordable for budgets of all shapes and sizes, but you’ll also see a healthy return on investment from SMS marketing. At just a few pence per messages, you can be really targeted with your campaigns without it breaking the bank.

 Benefits of SMS marketing:

  • Mobile friendly
  • SMS is a really simple and accessible
  • Eco friendly
  • Most Cost Effective
  • Fast delivery
  • Reach a Wide Demographic
  • Boost Your Customer Engagement
  • Easily integrate with other marketing channel

Send text messages to one or a group of people using our Redtie text message channel.

By choosing our text marketing software, the programmable messages can be sent to individuals or to a tagged group of contacts. You can schedule the day and time when your text messages to be sent up to one year in advance.

Redtie, the perfect two-way communication text message marketing software for your small business. 

For the best text messaging platform, consider opting for ‘Redtie’ two-way text messaging software. Sign up for a free trial now and see how it can help you take your business to the next level.

App for iOS & Android:

Quickly send and receive SMS texts, create lists and contacts, manage your campaigns on the fly using your mobile phone.

Ios: https://apps.apple.com/us/app/redtie-biz/id1543530724

Android: https://play.google.com/store/apps/details?id=com.ephron.redtie.admin

Visit: https://www.getredtie.com/ Reach us now at +1 484–874–5535 or email to getredtie@redtiemail.com

real estate text marketing

Real Estate Text Marketing

Real Estate Text Marketing

According to the National Association of Realtors, 90% of realtors prefer to communicate with their clients through text messages. 

It’s no surprise, why?

Closing a deal in real estate involves complex procedures which require high decree of communication between the stakeholders such as lenders, sellers and buyers. Text messaging fills this niche need in the most effective manner. This instantaneous messaging aspect helps stakeholders stay close and communicate effectively. The end result is getting deals closed real fast. The fact that everyone holds a mobile phone these days has paved the way for effective communication over a call, text or chat.  

Let’s discuss about why realtors should use SMS marketing:

According to Pew Research Center, text messages lead to higher response rates than email alone. Our customers see an average response rate of nearly 45%. Emails, on the other hand, have an 11% response rate according to MailChimp. The numbers are clear, text marketing is an effective way to reach interested leads.

Benefits of Text Messaging:

  1. More effective than emails

98% open rates for text compared to average of 15-20% for email.

  1. Readily available on any type of mobile phone.

No need to download apps or it isn’t a must have a smartphone to receive text messages.

  1. Phones have become personal and reachable everywhere

91% of all Americans have their mobile device within reach 24/7. According to the National Association of Realtors, 9 out of 10 home shoppers use a mobile device during their search.

  1. Immediate

90% of texts are read within 15 minutes of receiving them. For the average user, it takes 90 seconds to respond.

Here’s an example:

Mark and Veena are looking for their first home. The lease on their current apartment expires and they have to move fast. On the flip side, they don’t want to settle for just anything. They want a nice neighborhood, open floor plan, and decent backyard. 

At this point, Veena receives a message “Text PROPERTY to 51444 for more info”.  She whipped out her phone, and texted  right away and received a text reply right away – “Thanks for inquiring about the property on Address: xxxxx. This is a 3 bedroom, 2 bath home priced to sell at $xxxxxx. Call xxx-xxx-xxxx to schedule an appointment.” They call the number, schedule an appointment, and four months later; close on their dream property. 

Now, think about handling the same situation of events when done over email communication, you guessed it right, there would be delay in each step of communication.

Get Started with Text Marketing for Free!

If you’re ready to give text marketing a try, we encourage you to sign up for a free trial account with us. You’ll get 20 free messages.

And yes, it’s really free. No credit card required, just free.

When you’re ready to upgrade to a paid account, just change your billing plan. Simple!

Not convinced?

It is – 

  • Mobile friendly
  • SMS is a really simple and accessible
  • Eco friendly
  • Most Cost Effective
  • Fast delivery
  • Reach a Wide Demographic
  • Boost Your  Engagement
  • Easily integrate with other communication channels

Sign-Up now

 

video messaging

Video Messaging Just Works Here’s Why

Video Messaging Just Works Here’s Why

Wineries are in hyper-drive rethinking their marketing and outreach strategies in an effort to stay competitive to meet sales targets.  Typically, wineries use email as the tool of choice to communicate.  Times have changed and this tried and true method of emailing just isn’t good enough to keep customers engaged.81 % of businesses are now using video for marketing (Hubspot).  Customers will tell you that video is one of the most engaging forms of media.  Video provides a visual and audible representation of your brand. It gives customers a chance to see and hear you, understand your brand, products and services.  More importantly, the personalization of video messaging creates long-lasting relationships.

VIDEO TEXTING JUST WORKS: 

  • Text messages have an open rate of 98% and viewers retain 95% of a video message
  • 90% of consumers say that video helps them make the decision to purchase products (Social Media Today)
  • Wyzowl claims that 74% of people who get an opportunity to see a product in action via an explainer video buys it.

USING VIDEO TEXT AT YOUR WINERY:

Create a VideoTexting plan: Your plan should include the topic, text and video content, who from the winery will send the text video and the frequency.  Messages should be somewhat spontaneous and as personalized as possible.  Video texting is easy to do and lets you stay connected and engaged in a very personalized way.

Some Examples: 

  • Send a personalized video text to each of your top 10 wine club members letting them know that you look forward to seeing them at your exclusive pick up party.  This lets your top customers know that you value them as a customer and are thinking about them.
  • Send a video text to all your customers of a short walk-through of your vineyard telling them you’re looking forward to seeing them at an upcoming event.  It lets them see you and how excited you are to see them.

USE A VIDEO TEXTING SERVICE:

Video texting services are available and some have the option for more than one employee to login and with a separate username and password.  This lets you monitor messages you have sent by each employee and to what group of customers.

BEST PRACTICES FOR VIDEO MARKETING:

You can use a professional to create your videos or with today’s technology there are so many DIY options. For personalized messages it is always better to have a person representing your brand behind the message. People want to associate a video message with a person.  Video clips with a real person have better viewership than videos without.

Types of Video Messaging:  

  • Text messages with video clip
  • Video posted on your website
  • Emails with video
  • Social media updates with video clips

ALIGN VIDEO MESSAGING WITH YOUR GOALS:

For Example: 

  • Increasing Direct to Consumer Sales
  • Building Brand Recognition
  • Retaining Customers
  • Increasing Customer Loyalty

SUMMARY: 

The most popular forms of content in the world is video. Users crave the connection and personal touch of videos. Video tells your story in the way you intend it to be told.  Real life context is so powerful.

It’s not only fun but videos are the best way to get up close to your audience and give them a real look at what your business is and what you’re doing. Look beyond the profit and your product, show them something about your values, share some information or tell a story. The more your consumers know about you the more likely they are to be long lasting customers.

About the Author:

Steve Knaebel,

President, Redtie International.

 

Text Message Marketing For All Type Of Businesses

Text Message Marketing For All Type Of Businesses

Text Message Marketing For All Type Of Businesses

A two-way SMS platform is one that incorporates outbound and inbound text messaging into a unified service. With two-way SMS, brands can provide a seamless experience to their shoppers by responding to any customer questions or requests via SMS or even go the extra mile and drive incremental engagement by creating two-way SMS marketing campaigns. 

Whether you’re a government agency, an educational sector, or a healthcare organization, responding to questions in a timely manner is the key for customer retention. Redtie Messaging helps your business to interact with customers personally, get to the point right away, eliminating the need for a long phone call.

How to Use Two-Way Messaging?

Imagine you’re a dental clinic that typically uses SMS to send appointment reminders. How can you take that further?

  • Send an SMS with the appointment reminder, but what’s next? Well, in that SMS ask the recipient to respond with “confirm” or “reschedule.”
  • If the recipient confirms, respond with a, “Thanks, see you then!”
  • If the recipient asks to reschedule, send the patient some available times over a web scheduler link for them to pick a date and time. You’ll save the revenue for another date, even if the patient needed to cancel at the time.
  • Dental clinics usually see their patients 1-2 times per year. Book the next appointment on the spot and use an SMS to send them a notification the next day with a link to add it to their calendar.

The same technique applies for Restaurants. Say that you’re running a restaurant during a slow time.

  • Send your opted-in SMS list a notification with Redtie and a link to your website.
  • What’s next? Ask if they’d like to book a table.
  • If recipients say yes, ask for the number of people coming.
  • Then send available times for the tables available.
  • They respond and book a table.

The same SMS campaign thinking can be applied for retail, winery, spa’s, hotels and nearly any customer service oriented business.

Respond to incoming messages rapidly and easily:

With Redtie Messaging, any of your agents can respond to every incoming message via its web interface. The mobile subscriber experiences the conversation just like any other text message thread on their phone, while your agents can view and respond to all messages using our web-based platform.

SMS is one of the fastest-growing channels for business communication. Here are a few surprising stats:

  • SMS open rates beat email nearly 5x over: 90% vs 20% – Open rate of SMS compared to email open rates (VoiceSage).

  • It takes the average person 90 seconds to respond to a text message ((GSMA).

  • 75% of people wouldn’t mind receiving an SMS text message from a brand (after opt-in) (Digital Marketing Magazine).


Many brands still simply use texting as a means to send messages in real-time to large groups of customers simultaneously. What they don’t realize is that many of those messages are getting responses. This means you could be leaving some serious relationship-building opportunities.

Having two-way text messaging to provide effortless service is essential to keeping customers satisfied. SMS/text notifications are found everywhere—from doctor appointment reminders to credit card fraud notifications, they’re commonly used to send messages, alerts, and reminders. With 90% of all text messages read within 3 minutes of being received, the opportunity to engage with a consumer on this channel is one of the most impactful.

Unlock user data:

You can use the SMS to unlock your user data, which is another significant aspect of two-way messaging that will ensure better customer engagement. When it comes to B2B marketers, it is a precious resource and technology to collect more useful customer information and data. This will help you to gain the exact information that you are looking for about your customers. Once you have this personalized data and information about your customers, it will further help you to leverage the personalized content as well as the promotions further down the line.

Therefore, given that fact that just about everyone today has a smartphone, the two-way messaging is ideally the perfect addition to your existing business marketing strategy.

Remember, you can send SMS for free..

Ready to try out two-way SMS messaging? 

With SMS booming as a sales channel for businesses, it’s time to step up and make even more use of it. Get started with Redtie, and start unleashing more engagement with two-way SMS messaging today.

Reach us now at +1 484-874-5535 or email to getredtie@redtiemail.com

Our Android App:
https://play.google.com/store/apps/details?id=com.ephron.redtie&hl=en_IN[/vc_column_text][/vc_column][/vc_row][vc_row]

Two-Way Text Messaging

What is Two-Way Text Messaging and Why do 64% of your customers prefer it?

What is Two-Way Text Messaging and Why do 64% of your customers prefer it?

A two-way SMS platform is one that incorporates outbound and inbound text messaging into a unified service. With an astounding 98% open rate and over 14% average click-through rates, SMS is a channel with great potential for driving customer engagement. With two-way SMS, brands can provide a seamless experience to their shoppers by responding to any customer questions or requests via SMS or even go the extra mile and drive incremental engagement by creating two-way SMS marketing campaigns. Whether you’re a government agency, an educational sector, or a healthcare organization, responding to questions in a timely manner is the key for customer retention. Redtie Messaging helps your business to interact with customers personally, get to the point right away, eliminating the need for a long phone call.

How to Use Two-Way Messaging?

Imagine you’re a dental clinic that typically uses SMS to send appointment reminders. How can you take that further?

  • Send an SMS with the appointment reminder, but what’s next? Well, in that SMS ask the recipient to respond with “confirm” or “reschedule.”
  • If the recipient confirms, respond with a, “Thanks, see you then!”
  • If the recipient asks to reschedule, send the patient some available times over a web scheduler link for them to pick a date and time. You’ll save the revenue for another date, even if the patient needed to cancel at the time.
  • Dental clinics usually see their patients 1-2 times per year. Book the next appointment on the spot and use an SMS to send them a notification the next day with a link to add it to their calendar.

The same technique applies for Restaurants. Say that you’re running a restaurant during a slow time.

  • Send your opted-in SMS list a notification with Redtie and a link to your website.
  • What’s next? Ask if they’d like to book a table.
  • If recipients say yes, ask for the number of people coming.
  • Then send available times for the tables available.
  • They respond and book a table.

The same SMS campaign thinking can be applied for retail, winery, spa’s, hotels and nearly any customer service oriented business.

Respond to incoming messages rapidly and easily:

With Redtie Messaging, any of your agents can respond to every incoming message via its web interface. The mobile subscriber experiences the conversation just like any other text message thread on their phone, while your agents can view and respond to all messages using our web-based platform.

SMS is one of the fastest-growing channels for business communication. Here are a few surprising stats:

  • SMS open rates beat email nearly 5x over: 90% vs 20% – Open rate of SMS compared to email open rates (VoiceSage).

  • It takes the average person 90 seconds to respond to a text message ((GSMA).

  • 75% of people wouldn’t mind receiving an SMS text message from a brand (after opt-in) (Digital Marketing Magazine).


Many brands still simply use texting as a means to send messages in real-time to large groups of customers simultaneously. What they don’t realize is that many of those messages are getting responses. This means you could be leaving some serious relationship-building opportunities.

Having two-way text messaging to provide effortless service is essential to keeping customers satisfied. SMS/text notifications are found everywhere—from doctor appointment reminders to credit card fraud notifications, they’re commonly used to send messages, alerts, and reminders. With 90% of all text messages read within 3 minutes of being received, the opportunity to engage with a consumer on this channel is one of the most impactful.

Unlock user data:

You can use the SMS to unlock your user data, which is another significant aspect of two-way messaging that will ensure better customer engagement. When it comes to B2B marketers, it is a precious resource and technology to collect more useful customer information and data. This will help you to gain the exact information that you are looking for about your customers. Once you have this personalized data and information about your customers, it will further help you to leverage the personalized content as well as the promotions further down the line.

Therefore, given that fact that just about everyone today has a smartphone, the two-way messaging is ideally the perfect addition to your existing business marketing strategy.

Remember, you can send SMS for free..

Ready to try out two-way SMS messaging? 

With SMS booming as a sales channel for businesses, it’s time to step up and make even more use of it. Get started with Redtie, and start unleashing more engagement with two-way SMS messaging today.

Reach us now at +1 484-874-5535 or email to getredtie@redtiemail.com

Our Android App:
https://play.google.com/store/apps/details?id=com.ephron.redtie&hl=en_IN

Winery Needs YouTube Channel

Every Winery Needs A YouTube Channel

Every Winery Needs A YouTube Channel

If you’re a Winery and you don’t have a YouTube channel you need to start one.  Here’s Why: Video attracts attention and is processed by your brain 60,000 times faster than text.  Overall 65% of people are visual learners, a one minute video equals around 1.8 million words.  Video is a simple and effective way for people to absorb large amounts of content quickly. 

YouTube is the number one search on Google:

Reasons to Start a YouTube Channel 

Videos Are Easy To Create:  Today’s technology makes it simple to create and publish videos.  It can be as simple as using a cell phone or taking video and editing it with an online tool and post to YouTube.   

Creates A Personal Connection: 

Video creates a level of familiarity with your brand, products, and reputation.  Watching a video builds trust and engagement.  The more personal and spontaneous the video the better.  

A Source Of Income: 

You own the content and viewers on your YouTube Channel mean revenue.  Leverage the content you have and regularly post new content.  As a YouTube influencer, your channel will be paid by promoters and advertisers. 

Video Is Essential For Your Winery: 

Video has been around for a long time and it is no longer an option to a marketing program, it’s essential.  Customers wanting to get to know you and your products expect it.  It’s the best way to see you without talking with you in-person. 

It’s Builds Your Contact List:

Encouraging viewers to subscribe, turn on notifications and leave feedback.  It gives you a way to connect with and viewers while building your contact list.  

Keep It Fun and Engaging:   

Many Youtubers start contests to keep viewers engaged and coming back.  Contests get a lot of attention.  The easiest contest is to give something away.  There are tools available that support YouTube giveaways.  Go to YouTube and watch some to the hundreds of the how-to videos and pick a giveaway strategy that works for you. 

Make it Your 2020 Goal: 

If you don’t already have one getting started on YouTube can be scary. However, the benefits of being on YouTube outweigh the downfalls.  Video content can reinforce your branding efforts and show off your business expertise and is a great way to entertain, educate, and connect with people.

About the Author:

Steve Knaebel,

President, Redtie International.

 

healthcare marketing

Healthcare Marketing – Everything You Need To Know

Healthcare Marketing – Everything You Need To Know

Healthcare professionals work hard to win their patient’s trust. While the goal is to keep people healthy, you still want to maintain patient relationships for when they need you.

“Searching for health information is the 3rd most popular online activity”

In the past, healthcare marketing depended on mediums such as print, TV, radio, and direct mail, which are one-sided, meaning non-interactive. Today’s patients are able to do extensive research online, which means they are more particular about the services they receive, seek answers for their questions and then zero in on the service they look for. They have access to  reviews, ratings, and online forums to interact with other users to get an opinion. 

A recent study found that 77% of patients perform online research prior to booking an appointment. Even more profound, another study by the Pew Internet & American Life project found that “93 million Americans (approximately 80% of Internet users) have searched for a health-related topic online” Healthcare marketing falls into two areas: acquisition (getting new patients) and retention (turning them into dependants).

Acquisition strategies often rely on online reviews, advertising, promotions and social media to get new patients. When you get that new patient, you work hard to win their trust and deliver a positive experience.

What’s priority number 2?  Retention.

By staying digitally engaged with Patients you gain their trust..

Text messages have the highest opening rate – 98%. Having a text messaging tool perhaps is the most important need for healthcare businesses to stay connected with patients. Using the comprehensive patient data stored in the platform, the Healthcare organisation’s contact lists can easily be segmented and messages could be sent to targeted groups based on their specific needs. 

Keep in touch with your patients: 

Send helpful health tips and news to show your expertise. A common and effective marketing practice across all industries is to create content that shows people you’re an expert in your field that wants to help others. Set some time aside to write helpful articles or develop a set of tips that will help your patients. 

Build long-lasting relationships:

It’s good to work on acquiring new patients, but you also need to take time for your existing patients, who provide reviews to your service and do word-of-mouth marketing for you. 

You need to make them feel special and above any other patient for the loyalty and trust they show by continuing business with you. In addition to health tips, offer them something extra, such as Rewards

These acts of appreciation build trust and establish long-term relationships. This will make your existing patients bring their family and friends to you and the new patients will want to establish long-term relationships with you for such benefits.

Stay on top of mind:

People want to know that you care about their health beyond when they need you. So what are you gonna say? Show them that you care and encourage them to be proactive with their health by sharing health-related events and seminars that they can attend. 

Remember, your goal is to extend your relationships with your patients, not to pressure them to come in for an appointment. Build trust by giving them a glimpse of your personality and sharing your expertise. SET A SCHEDULE FOR YOUR HOSPITAL’S TEXTS & EMAILS:

When you set a schedule for your messages, you become reliable to potential clients because they’ll always know when they’ll be receiving new information from you.

It’s also important to set a schedule so that you don’t send too many emails per month. 

When your emails are consistent, you can be sure that you’re in your patients inboxes on a regular basis – but not enough to annoy them.

Concluding, Healthcare marketing relies heavily on building trust and offering a comfortable patient experience. While this relationship starts during the first visit, your goal is to keep that feeling alive during the long periods when you’re not seeing them.

Redtie, gives you that personal connection with your patients. You stay top-of-mind and remind everyone of the care and expertise that you provide them. Start building that long-term patient relationship and watch your practice flourish.

Not convinced?

It is – 

  • Mobile friendly
  • SMS is a really simple and accessible
  • Eco friendly
  • Most Cost Effective
  • Fast delivery
  • Reach a Wide Demographic
  • Boost Your  Engagement
  • Easily integrate with other communication channels

Sign-Up now

 

Video Messaging Just Works Here’s Why

Video Messaging Just Works Here’s Why

Video Messaging Just Works Here’s Why

Wineries are in hyper-drive rethinking their marketing and outreach strategies in an effort to stay competitive to meet sales targets.  Typically, wineries use email as the tool of choice to communicate.  Times have changed and this tried and true method of emailing just isn’t good enough to keep customers engaged. 81 % of businesses are now using video for marketing (Hubspot).  Customers will tell you that video is one of the most engaging forms of media.  Video provides a visual and audible representation of your brand. It gives customers a chance to see and hear you, understand your brand, products and services.  More importantly, the personalization of video messaging creates long-lasting relationships.

VIDEO TEXTING JUST WORKS: 

  • Text messages have an open rate of 98% and viewers retain 95% of a video message
  • 90% of consumers say that video helps them make the decision to purchase products (Social Media Today)
  • Wyzowl claims that 74% of people who get an opportunity to see a product in action via an explainer video buys it.

USING VIDEO TEXT AT YOUR WINERY:

Create a VideoTexting plan: Your plan should include the topic, text and video content, who from the winery will send the text video and the frequency.  Messages should be somewhat spontaneous and as personalized as possible.  Video texting is easy to do and lets you stay connected and engaged in a very personalized way.

Some Examples: 

  • Send a personalized video text to each of your top 10 wine club members letting them know that you look forward to seeing them at your exclusive pick up party.  This lets your top customers know that you value them as a customer and are thinking about them.
  • Send a video text to all your customers of a short walk-through of your vineyard telling them you’re looking forward to seeing them at an upcoming event.  It lets them see you and how excited you are to see them.

USE A VIDEO TEXTING SERVICE:

Video texting services are available and some have the option for more than one employee to login and with a separate username and password.  This lets you monitor messages you have sent by each employee and to what group of customers.

BEST PRACTICES FOR VIDEO MARKETING:

You can use a professional to create your videos or with today’s technology there are so many DIY options. For personalized messages it is always better to have a person representing your brand behind the message. People want to associate a video message with a person.  Video clips with a real person have better viewership than videos without.

Types of Video Messaging:  

  • Text messages with video clip
  • Video posted on your website
  • Emails with video
  • Social media updates with video clips

ALIGN VIDEO MESSAGING WITH YOUR GOALS:

For Example: 

  • Increasing Direct to Consumer Sales
  • Building Brand Recognition
  • Retaining Customers
  • Increasing Customer Loyalty

SUMMARY: 

The most popular forms of content in the world is video. Users crave the connection and personal touch of videos. Video tells your story in the way you intend it to be told.  Real life context is so powerful.

It’s not only fun but videos are the best way to get up close to your audience and give them a real look at what your business is and what you’re doing. Look beyond the profit and your product, show them something about your values, share some information or tell a story. The more your consumers know about you the more likely they are to be long lasting customers.

About the Author:

Steve Knaebel,

President, Redtie International.

 

Gain an Advantage Over Your Competition

Gain an advantage over your competition, “About 61% of marketers still don’t use SMS”

It’s 2020 and still surprising that text holds the title as the most successful communications channel of all time. The point is that people keep their phones handy and are always ready to use them to find information or check the latest updates.

It’s clear that we have become dependent on our phones. So, text messages have the natural advantage of being noticed and read almost immediately compared to an email. Learn to deliver info through text messaging:
With the rise of instant messaging services, many online marketers have questioned the longevity of the text. But still, this communication channel has a strong loyal foothold and remains an ideal platform to delight customers with empathetic moments by delivering useful, relevant information to the right people and at the right time.

Let’s have a look at Text response rates: It’s pretty clear that every message you send out is going to be read by your customers – which means that text message is incredibly powerful.

So, how does a business like yours could leverage its benefits?

The answer is Redtie Text Channel which allows you to send text messages from its web interface to one or tagged group of your contacts. The most interesting aspect is that the replies of your text campaign are brought under its inbound area. Moreover, it is possible to schedule text messages ahead of time up to one year in advance.

Use text message channel to share promotions, coupons or discounts that will keep your business engaged with customers.

You can set up a campaign and have hundreds of clicks within minutes. You can personalize your message, direct users to fun games where they can win coupons, and track every step of the conversion process.

Key Points to remember:
Keep the content short and attention-grabbing

Use phrases like hurry, quick, offer ends soon

Send an enticing deal or offer

What about after a couple of years?
While new communication channels come and go, the text remains the most successful communications platform of all time.

Redtie Text Channel, the perfect two-way communication text message marketing tool for your small business. Why not give text channel a try today? it’s absolutely free to Sign up and explore the channel to send and receive text messages globally.

 

Text Messaging Benefits

The Compelling Benefits of Texting

The Compelling Benefits of Texting

Wineries are in hyper-drive rethinking their marketing and outreach strategies in an effort to stay competitive to meet sales targets.  Typically, wineries use email as the tool of choice to communicate.  Times have changed and this tried and true method of emailing just isn’t good enough to keep customers engaged.

  • The majority of Americans use text to stay in contact with friends, family, and colleagues
  • Smartphone users spend 22% of their time on their phone texting but only 10% of their time using email

Next to talking with someone, sending a text message is the most effective way to communicate. 

Text Messaging Benefits: 

Most consumers prefer texting over almost all other forms of communication.  This is why they like it:

  • Takes seconds to read a text
  • Messages are short and to the point
  • Easy to respond
  • Messages are organized by phone number
  • Some messages contain links to read more

Mobile numbers rarely change but email addresses change with the seasons.  Weary consumers change their email addresses like a pair of shoes in an attempt to avoid all that spam.  

Best Practices:

  • Messages should be short and personal
  • Always send customers back to your website, social media or a link to a video
  • Give them something for opting-in, like a discount
  • Send messages only during business hours
  • Encourage a response by asking a question
  • Don’t send more than 1 to 2 messages a week
  • Focus on your best customers

Make It Your 2020 Goal:

With the slowdown in the wine industry and predicted flat sales in 2020 it’s a good time to evaluate implementing texting for your winery.  With little planning on an opt-in strategy, creating message content, texting is easy to add to your existing marketing strategy and you’ll be surprised with the results.

About the Author:

Steve Knaebel,

President, Redtie International.