customer loyalty ecommerce

10x your customer loyalty with smart technologies and personalization techniques

10x your customer loyalty with smart technologies and personalization techniques

Do you own an Ecommerce driven business?

Yes? keep reading.

An Ecommerce business is miles away from the customer personalization aspect.

A physical store has the advantage of store keepers attending personally each and every customer but that’s not the case with online stores. This essence of customer experience is a huge void in an online store. 

Subsequently, this leads to a communication gap between store owners and online shoppers. This makes it difficult for online store owners to direct the visitor to the right place, paving way for the visitor to bounce off.

How do you provide personal assistance for online shoppers?

It’s easy to bring in visitors to your online store with modern techniques like SEO and SEM, but how do you make them interact with your online store and provide that personal touch, which subsequently convinces the visitor to go for a buy?

Simply put, how do you even greet your visitors?

These challenges can be tricky. But, there are creative ways to reach out to visitors and your customers on a personal level. 3 technologies can be used by online stores  to deliver the best of shopping experiences that shoppers desire and boosts sales are discussed below.

1.AI driven chatbots

Chatbots are an effective way to engage customers 24/7 in real time, let it be a web or mobile channel. Provide customers with a seamless and interactive online shopping experience with an AI-driven approach

With an intuitive conversational chatbot,  customers can find what they want, locate, check for a price, filter products, add to cart, ask questions, check availability and make a purchase. While the chatbot answers all the questions, the back-end software will need to track the customer behavior and expectation in parallel, data analytics (Big data) and subsequently to provide the best in the class of customer experience with personalized offerings or discounts. This is nothing but capturing customer sentiment. Online stores will need to instantly provide up-to-date information about products, promotions, and inventory so that the chatbot provides the best of information and guides the customer.

With an intuitive chatbot, Online stores should be able to  deliver product recommendations based on their purchase history, that is where data collection (Big data) plays its role – analysis driven personal marketing, simply helps in betterment of sales activity, Online stores need a bird’s eye  view of the customer’s wish list and preferences, including social media activity. 

For example, someone who bought a set of trousers will simply not prefer to buy trousers immediately, in this use case, the ads the Online stores run for this user could be about shirts, does it make sense? Yes, then you got it, this is personalized experience marketing driven with cutting-edge technology.

Redtie, a product that provides web driven communication services in the most interactive and customer engagement approach has been developing multi-channel chatbots.

2.Sales conversion with IoT beacons

Even though online shopping keeps surging high, still 70 to 90% of sales take place in physical stores. Customers use online shopping portals and the web to do the needed research and then find and locate a store to do physical shopping, just for experiencing the bliss of shopping.

 Most stores encourage users to opt for their mobile apps to stay updated with new launches and offerings. But there is a hidden sales conversion technique behind it. In-store IoT beacons track the customer’s location enabled from the customer’s mobile app and when the mobile app user is nearby, simply send them personalized notifications on offers.

“More than 50%  of shoppers want to receive real-time promotions like this, sadly only a handful of Online stores are backed up with this technology to capitalize.”

Alerting shoppers to current sales and new stock is a good start, but for conversion rates, Online stores need to provide personalized experiences like providing a discount or offer on an item that has been in the shoppers’ cart for a while. It could drive them crazy and make them buy it.

EphronTech partnered with Redtie has built mobile apps with real-time location services and alerting mechanisms for customers.

3.Big-data and analytics

Sales departments and professionals of the retail industry will need to adapt to big data technology and leverage its benefits. In the last couple of years, Online stores have been trying to develop and implement personalized relationship-driven sales strategies and have seen success. Online stores will need to use big data analytics to improve the customer responsiveness in their ad campaigns and tap the customer insights such as purchasing behaviour, interests, the frequency of purchase etc.

Delivering the right Ad content to the right audience at the right time is the mantra – How? With big data-driven analytics and research.

Accurate customer analysis is the most essential factor for implementing a successful sales strategy for your retail business. It is all about knowing your customer. In 2018, the role of big data-driven research will reach new heights. Online stores could own their mobile apps to generate huge amounts of data.

By using advanced big data technologies and improving customer analytics, Online stores can increase their customer acquisition and subsequently increase their revenue.

Big data is all about data collection and for Online stores it helps study customers, research and provide a personalized service, which in turn will boost the sales conversion.

Adding personalized interactions to your customers shopping experience with the above technologies will surge your customers loyalty

Here’s what you can do with Redtie now:

  • Alerts and notifications
  • Text alerts increase revenue by ensuring customers remember their appointments or have the opportunity to reschedule
  • Appointments
  • Two way messaging makes it easy for customers to confirm, reschedule or cancel their appointments
  • Customer campaigns
  • Increase sales and customer satisfaction with smarter Text campaigns
  • Billing and payments
  • Send convenient payment confirmations, credit limit alerts to increase customer satisfaction
  • Discount Coupons or Vouchers
  • Announce offers to customers via text message to increase sales and revenue
  • Product Launches & recommendations
  • Launch your product via text message and reach out to millions within seconds
  • Personalized messages
  • Reach out to loyal customers and provide that unique experience – You Are Important

Bonus: According to McKinsey, 35% of Amazon’s total sales come from product recommendations.

Why wait? Sign up now 

Message with rewards



Run your own rewards program for your customers, earn their loyalty & engage like never ever before.

Why TieCoins?

  • Send a micro cash reward with a message for pennies
  • Brand the rewards program with your logo
  • Choose the reward amount
  • Send personalized messages
  • Reward customers to take surveys and watch promotional videos
  • Drives traffic to your business
  • Your customers become your marketers
  • No one will look at a message again without a reward

Sign up now Reach us at +1 484-874-5535 or email to


Big Brands And Political Activism

Big Brands And Political Activism: What Do Marketers Think?

Brand political activism feels fresh and new in an era of pervasive social media and a president who never tires of Twitter. Companies that decades ago would have maintained a studied silence are now weighing in hard on issues ranging from gun violence to immigration and free speech, and they’re changing their strategy (marketing, sales, and lobbying) to match.

Read more…

Source: Forbes

User-generated content

Why should a brand track its user-generated content?

Consumers are rightly called co-creators and influencers as the content generated by them holds a high value with brands. According to a study conducted by Reevoo, 61 percent of people would engage with a post if it contained user-generated content. So, it is essential for organisations to track and measure user-generated content around their brands online.

Read more…

Source: Forbes

Essential Branding Lessons

3 Essential Branding Lessons From A Rare Steve Jobs Interview

I asked Paul Rand if he would come up with a few options, and he said, “No, I will solve your problem for you and you will pay me. And you don’t have to use the solution! If you want options, go talk to other people! But I will solve your problem for you the best way I know how, and you use it or not, that’s up to you, you are the client. But you pay me.”

Read more…

Source: Fast Company

Good Digital Presence

3 Best Ways to Improvise Your Brand on Digital Channels

Consumer behavior and buying patterns have drastically changed in the digital space. Thanks to mobile phones and on-the-go purchases, your audience is practically just a click away from choosing you or your competition. Unless your brand has a good digital presence and has actively nurtured brand loyalty across all these channels, you may not win the battle.

Read more…

Source: Entrepreneur

How to Do Search Engine marketing?

What is SEM – Search Engine marketing and how to do it right?

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

Search Engine Marketing – An Overview

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

SEM vs. SEO | What’s the difference?

Generally, “search engine marketing” refers to paid search marketing, a system where businesses pay Google to show their ads in the search results.

Search engine optimization, or SEO, is different because businesses don’t pay Google for traffic and clicks; rather, they earn a free spot in the search results by having the most relevant content for a given keyword search.

Both SEO and SEM should be fundamental parts of your online marketing strategy. SEO is a powerful way to drive evergreen traffic at the top of the funnel, while search engine advertisements are a highly cost-effective way to drive conversions at the bottom of the funnel.

Read more…

Source: WordStream



Differentiate Your Brand

Brands across the globe and in virtually every industry are suffering from a crisis of differentiation.

It seems every time one company discovers something that works well, others race to copy the idea. The primary reason for this: Companies have forgotten how (and why) they need to differentiate their brands. To be fair, the importance of differentiation is not a new idea. It is arguably the basis upon which modern brand management was founded.

Read more…

Source: Marketo