10x your customer loyalty with smart technologies and personalization techniques
Do you own an Ecommerce driven business?
Yes? keep reading.
An Ecommerce business is miles away from the customer personalization aspect.
A physical store has the advantage of store keepers attending personally each and every customer but that’s not the case with online stores. This essence of customer experience is a huge void in an online store.
Subsequently, this leads to a communication gap between store owners and online shoppers. This makes it difficult for online store owners to direct the visitor to the right place, paving way for the visitor to bounce off.
How do you provide personal assistance for online shoppers?
It’s easy to bring in visitors to your online store with modern techniques like SEO and SEM, but how do you make them interact with your online store and provide that personal touch, which subsequently convinces the visitor to go for a buy?
Simply put, how do you even greet your visitors?
These challenges can be tricky. But, there are creative ways to reach out to visitors and your customers on a personal level. 3 technologies can be used by online stores to deliver the best of shopping experiences that shoppers desire and boosts sales are discussed below.
1.AI driven chatbots
Chatbots are an effective way to engage customers 24/7 in real time, let it be a web or mobile channel. Provide customers with a seamless and interactive online shopping experience with an AI-driven approach.
With an intuitive conversational chatbot, customers can find what they want, locate, check for a price, filter products, add to cart, ask questions, check availability and make a purchase. While the chatbot answers all the questions, the back-end software will need to track the customer behavior and expectation in parallel, data analytics (Big data) and subsequently to provide the best in the class of customer experience with personalized offerings or discounts. This is nothing but capturing customer sentiment. Online stores will need to instantly provide up-to-date information about products, promotions, and inventory so that the chatbot provides the best of information and guides the customer.
With an intuitive chatbot, Online stores should be able to deliver product recommendations based on their purchase history, that is where data collection (Big data) plays its role – analysis driven personal marketing, simply helps in betterment of sales activity, Online stores need a bird’s eye view of the customer’s wish list and preferences, including social media activity.
For example, someone who bought a set of trousers will simply not prefer to buy trousers immediately, in this use case, the ads the Online stores run for this user could be about shirts, does it make sense? Yes, then you got it, this is personalized experience marketing driven with cutting-edge technology.
Redtie, a product that provides web driven communication services in the most interactive and customer engagement approach has been developing multi-channel chatbots.
2.Sales conversion with IoT beacons
Even though online shopping keeps surging high, still 70 to 90% of sales take place in physical stores. Customers use online shopping portals and the web to do the needed research and then find and locate a store to do physical shopping, just for experiencing the bliss of shopping.
Most stores encourage users to opt for their mobile apps to stay updated with new launches and offerings. But there is a hidden sales conversion technique behind it. In-store IoT beacons track the customer’s location enabled from the customer’s mobile app and when the mobile app user is nearby, simply send them personalized notifications on offers.
“More than 50% of shoppers want to receive real-time promotions like this, sadly only a handful of Online stores are backed up with this technology to capitalize.”
Alerting shoppers to current sales and new stock is a good start, but for conversion rates, Online stores need to provide personalized experiences like providing a discount or offer on an item that has been in the shoppers’ cart for a while. It could drive them crazy and make them buy it.
EphronTech partnered with Redtie has built mobile apps with real-time location services and alerting mechanisms for customers.
3.Big-data and analytics
Sales departments and professionals of the retail industry will need to adapt to big data technology and leverage its benefits. In the last couple of years, Online stores have been trying to develop and implement personalized relationship-driven sales strategies and have seen success. Online stores will need to use big data analytics to improve the customer responsiveness in their ad campaigns and tap the customer insights such as purchasing behaviour, interests, the frequency of purchase etc.
Delivering the right Ad content to the right audience at the right time is the mantra – How? With big data-driven analytics and research.
Accurate customer analysis is the most essential factor for implementing a successful sales strategy for your retail business. It is all about knowing your customer. In 2018, the role of big data-driven research will reach new heights. Online stores could own their mobile apps to generate huge amounts of data.
By using advanced big data technologies and improving customer analytics, Online stores can increase their customer acquisition and subsequently increase their revenue.
Big data is all about data collection and for Online stores it helps study customers, research and provide a personalized service, which in turn will boost the sales conversion.
Adding personalized interactions to your customers shopping experience with the above technologies will surge your customers loyalty
Here’s what you can do with Redtie now:
- Alerts and notifications
- Text alerts increase revenue by ensuring customers remember their appointments or have the opportunity to reschedule
- Two way messaging makes it easy for customers to confirm, reschedule or cancel their appointments
- Customer campaigns
- Increase sales and customer satisfaction with smarter Text campaigns
- Billing and payments
- Send convenient payment confirmations, credit limit alerts to increase customer satisfaction
- Discount Coupons or Vouchers
- Announce offers to customers via text message to increase sales and revenue
- Product Launches & recommendations
- Launch your product via text message and reach out to millions within seconds
- Personalized messages
- Reach out to loyal customers and provide that unique experience – You Are Important
Bonus: According to McKinsey, 35% of Amazon’s total sales come from product recommendations.
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