Saas Mobile App

Why SaaS Products Need A Mobile App?

Why SaaS Products Need A Mobile App?

Software as a Service (SaaS) is a software distribution method where the software is hosted on a server and allows access to customers via the internet. It helps enterprises reduce the burden of holding on-premise IT establishment and dedicated staff to operate it and spending on its maintenance. 

This software distribution model is highly successful,  it ensures that you get uninterrupted services and access from any devices with a stable  internet connection over a browser. The distinctive feature of this pattern is that users rent the software on a monthly cost-per-user or usage basis instead of buying and implementing it. 

So, why to develop Saas Mobile App?

Mobile has been a major contributor to the overall SaaS growth. In Q1 of 2015, there were 313 mobile SaaS startups that raised more than $2.6 billion. When businesses move to mobile, it becomes easy for them to increase their real-time users, user engagement, etc. The chart below clearly illustrates this trend: The world has become a mobile-first society. The potential value a mobile app can bring to your SaaS product is remarkable and huge. If impressing your users can convert them into your greatest advocates, then any opportunity to provide additional value and make it easier to utilize your product is an opportunity you should capitalize on.

Benefits Of SaaS Mobile App Development Services:

* Improved Efficiency

* High Scalability

* Automatic updates

* High-Level Data Security

* Easy Accessible

* Zero Maintenance

* Improves Customer Relationship

On the note of above benefits and trends, We(Redtie) have launched our Android app https://play.google.com/store/apps/details?id=com.ephron.redtie&hl=en_IN providing access to our customers at any time, anywhere all over the world with the hope of increasing their active users and user engagement.

Redtie is the Multi-channel Messaging Platform with channels like Text, Email, Voice & Chat. With Redtie Gmail Ad-ons, it’s easy to deliver the right message, to the right person, at the right time via the right communication channel they prefer.

The only step left for you to take now is to Install our Android app, get in touch with us and increase your business ROI.

customer loyalty ecommerce

10x your customer loyalty with smart technologies and personalization techniques

10x your customer loyalty with smart technologies and personalization techniques

Do you own an Ecommerce driven business?

Yes? keep reading.

An Ecommerce business is miles away from the customer personalization aspect.

A physical store has the advantage of store keepers attending personally each and every customer but that’s not the case with online stores. This essence of customer experience is a huge void in an online store. 

Subsequently, this leads to a communication gap between store owners and online shoppers. This makes it difficult for online store owners to direct the visitor to the right place, paving way for the visitor to bounce off.

How do you provide personal assistance for online shoppers?

It’s easy to bring in visitors to your online store with modern techniques like SEO and SEM, but how do you make them interact with your online store and provide that personal touch, which subsequently convinces the visitor to go for a buy?

Simply put, how do you even greet your visitors?

These challenges can be tricky. But, there are creative ways to reach out to visitors and your customers on a personal level. 3 technologies can be used by online stores  to deliver the best of shopping experiences that shoppers desire and boosts sales are discussed below.

1.AI driven chatbots

Chatbots are an effective way to engage customers 24/7 in real time, let it be a web or mobile channel. Provide customers with a seamless and interactive online shopping experience with an AI-driven approach

With an intuitive conversational chatbot,  customers can find what they want, locate, check for a price, filter products, add to cart, ask questions, check availability and make a purchase. While the chatbot answers all the questions, the back-end software will need to track the customer behavior and expectation in parallel, data analytics (Big data) and subsequently to provide the best in the class of customer experience with personalized offerings or discounts. This is nothing but capturing customer sentiment. Online stores will need to instantly provide up-to-date information about products, promotions, and inventory so that the chatbot provides the best of information and guides the customer.

With an intuitive chatbot, Online stores should be able to  deliver product recommendations based on their purchase history, that is where data collection (Big data) plays its role – analysis driven personal marketing, simply helps in betterment of sales activity, Online stores need a bird’s eye  view of the customer’s wish list and preferences, including social media activity. 

For example, someone who bought a set of trousers will simply not prefer to buy trousers immediately, in this use case, the ads the Online stores run for this user could be about shirts, does it make sense? Yes, then you got it, this is personalized experience marketing driven with cutting-edge technology.

Redtie, a product that provides web driven communication services in the most interactive and customer engagement approach has been developing multi-channel chatbots.

2.Sales conversion with IoT beacons

Even though online shopping keeps surging high, still 70 to 90% of sales take place in physical stores. Customers use online shopping portals and the web to do the needed research and then find and locate a store to do physical shopping, just for experiencing the bliss of shopping.

 Most stores encourage users to opt for their mobile apps to stay updated with new launches and offerings. But there is a hidden sales conversion technique behind it. In-store IoT beacons track the customer’s location enabled from the customer’s mobile app and when the mobile app user is nearby, simply send them personalized notifications on offers.

“More than 50%  of shoppers want to receive real-time promotions like this, sadly only a handful of Online stores are backed up with this technology to capitalize.”

Alerting shoppers to current sales and new stock is a good start, but for conversion rates, Online stores need to provide personalized experiences like providing a discount or offer on an item that has been in the shoppers’ cart for a while. It could drive them crazy and make them buy it.

EphronTech partnered with Redtie has built mobile apps with real-time location services and alerting mechanisms for customers.

3.Big-data and analytics

Sales departments and professionals of the retail industry will need to adapt to big data technology and leverage its benefits. In the last couple of years, Online stores have been trying to develop and implement personalized relationship-driven sales strategies and have seen success. Online stores will need to use big data analytics to improve the customer responsiveness in their ad campaigns and tap the customer insights such as purchasing behaviour, interests, the frequency of purchase etc.

Delivering the right Ad content to the right audience at the right time is the mantra – How? With big data-driven analytics and research.

Accurate customer analysis is the most essential factor for implementing a successful sales strategy for your retail business. It is all about knowing your customer. In 2018, the role of big data-driven research will reach new heights. Online stores could own their mobile apps to generate huge amounts of data.

By using advanced big data technologies and improving customer analytics, Online stores can increase their customer acquisition and subsequently increase their revenue.

Big data is all about data collection and for Online stores it helps study customers, research and provide a personalized service, which in turn will boost the sales conversion.

Adding personalized interactions to your customers shopping experience with the above technologies will surge your customers loyalty

Here’s what you can do with Redtie now:

  • Alerts and notifications
  • Text alerts increase revenue by ensuring customers remember their appointments or have the opportunity to reschedule
  • Appointments
  • Two way messaging makes it easy for customers to confirm, reschedule or cancel their appointments
  • Customer campaigns
  • Increase sales and customer satisfaction with smarter Text campaigns
  • Billing and payments
  • Send convenient payment confirmations, credit limit alerts to increase customer satisfaction
  • Discount Coupons or Vouchers
  • Announce offers to customers via text message to increase sales and revenue
  • Product Launches & recommendations
  • Launch your product via text message and reach out to millions within seconds
  • Personalized messages
  • Reach out to loyal customers and provide that unique experience – You Are Important

Bonus: According to McKinsey, 35% of Amazon’s total sales come from product recommendations.

Why wait? Sign up now 

How to get into digital transformation in 2020?

How to get into digital transformation in 2020?

Digital transformation is simply put – going paperless or hyper-converged, opting for cloud driven processes in operations of a business.

Its underlying efforts are fragmented. A business leader will need to learn, experience and understand its benefits.

In course of time and underlying complexity of digital transformation, the processes get deviated and losses control, consequently doomed to fail. In fact, more than 65  percent of digital transformation efforts fail.

To avoid this, digital transformation needs be strategic. There has to be a real reason for the change and not just for the sake of its glamour and fancy aspects.

In order to get ready with a strategic framework, you will need to read these points below, understand and get answers to the questions put forward.

  1. Understand your specific need. Why are you looking to go digital?
  1. Understand your capabilities. Detail as much as possible on what you’re capable of to avoid the risk of failure.
  1. Identify key stakeholders and seek input and feedback throughout the implementation process.
  1. Take one component at a time and go for implementation.
  1. Set regular benchmarks and check in regularly on your progress towards the goal.
  1. Seek for continuous improvement. Digital transformation is not a one-time process. It is a technology evolution that requires constant progression toward a fully integrated digital infrastructure.  

Want to know more, check-in at https://www.getredtie.com/

Big Data | Digital Marketing Efforts

SIX WAYS BIG DATA CAN REFINE YOUR DIGITAL MARKETING EFFORTS

Enterprise leaders want to monetize their digital assets, promote an information-driven culture and leverage the full potential of their big data systems. However, most marketers fail to achieve these objectives because they deploy their data scientists poorly. In addition, they don’t devote enough attention to their data-driven initiatives and cast their data science specialists in ineffective, mismatched roles.

Read more…

Source: Dataconomy

AI | Banks | Big Data

Using AI in Financial fraud detection can help banks save unnecessary losses

As the financial services landscape changes, technology is providing the tools and platforms for rapid transformation. This evolution is being strengthened by Big Data, which has become deeper and broader than ever before. Banks and financial institutions now have access to more information about customers and their spending habits.

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Source: Firstpost

AI | Big Data | And Robotics

Industry Leaders Reap All Benefits From AI, Big Data, And Robotics. So How Can SMEs Stay Relevant?

Robotics, AI, and Big Data provide great opportunities for startups and agile SMEs. According to research, the World Economic Forum did with Accenture, the bulk of gains goes to the 20% industry leaders in each industry. Without the broader implementation of these new technologies, “an ‘industry inequality’ could emerge, creating a small group of highly productive industry leaders and leaving the rest of the economy behind”, with small and medium enterprises in particular at risk.

Understand the new global operating context

The global operating context is changing dramatically with geopolitical tensions, societal unrest and the rampant emergence of new technologies. In this era of connected systems and data-driven businesses, there is tremendous promise for growth.

Read more…

Source: Forbes

Samsung | Big Data, AI

The Amazing Ways Samsung Is Using Big Data, Artificial Intelligence And Robots To Drive Performance

Korean company Samsung was said to behind its competitors in terms of researching and developing artificial intelligence (AI) technology, but the company’s recent strategy suggests that it’s committed to closing the gap and even competing for the top spot. Since 70 percent of the world’s data is produced and stored on Samsung’s products, the company is the leading provider of data storage products in the world.

Bringing innovators together

Samsung started 2018 with an intention to be an artificial intelligence leader by organizing the Artificial Intelligence (AI) Summit and brought together 300 university students, technical experts and leading academics to explore ways to accelerate AI research and to develop the best commercial applications of AI.

Bixby: Samsung’s AI Assistant

Bixby, Samsung’s artificial intelligence system designed to make device interaction easier, debuted with the Samsung Galaxy S8. The latest version, 2.0, is a “fundamental leap forward for digital assistants.” Bixby 2.0 allows the AI system to be available on all devices including TVs, refrigerators, washers, smartphones and other connected devices.

Read more…

Source: Forbes

Digital Marketing Trends ‘2018

Which marketing trend will be most important to you and your business in 2018? Content Marketing, Big Data, Artificial Intelligence and Machine Learning.

Content marketing as the ‘engagement’ fuel that powers all digital communications from search to social to email marketing to creating website experiences which convert.

Source: Smart Insights

Read more…