Facebook | Apple | AR

Facebook And Apple Are Serious About Augmented Reality

When Facebook and Apple make extraordinary investments in new technology like they are with augmented reality, you know it’s something to pay attention to. Both companies have made it clear recently that they are committed to developing, testing and implementing augmented reality technology. Apple is more focused on creating tools for the development community while Facebook’s strategy is making AR available to the masses.

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Source: Forbes

PayPal | AR Patent

PayPal’s AR Patent Points To The Immersive Future Of Retail

In a system for presenting augmented reality views of product instructions, a method may include receiving a request from a client device, the request including image data – PayPal. The method may further include identifying an object in the image data and generating an augmented reality view of the identified object. The method may further include transmitting the augmented reality view to the client device.

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Source: Forbes

Apple | New AR

Apple’s New AR Features Are proof That Wearables Are Coming

In demonstrating Apple’s updates to its ARKit suite, which helps developers create augmented-reality apps and experiences, Federighi gave the WWDC audience—and the world—a clear sign that the future Apple is working toward isn’t one we’ll be looking at through our phone screens.

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Source: WIRED

Adobe | Apple |AR

Adobe and Apple’s AR partnership materializes at The Festival of the Impossible

Apple, Pixar, and Adobe – the trio of companies backing the format – hope to make it an essential part of creative workflows as developers and artists build content around ARKit 2, the third major release of Apple’s augmented reality platform. ARKit 2 brings features like 3D object tracking, shared experiences, and object persistence.

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Source: 9to5Mac