Data Analytics | AI Machine Learning

Do You Know The Difference Between Data Analytics And Artificial Intelligence AI Machine Learning?

The artificial intelligence AI industry has been leading the headlines consistently, and for good reason. It has already transformed industries across the globe, and companies are racing to understand how to integrate this emerging technology. Artificial intelligence is not a new concept. The technology has been with us for a long time, but what has changed in recent years is the power of computing, cloud-based service options and the applicability of AI to our jobs as marketers.

Marketing managers have readily engaged with data analytics, benefitting (and most likely suffering) from the mountains of data at their fingertips. This includes everything from user-tracking data on apps and websites, newsletter conversion rates and online advertising click-throughs, to CRM data analysis.

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Source: Forbes

 

Starbucks

Starbucks: Using Big Data, Analytics And Artificial Intelligence To Boost Performance

Members of the rewards program and mobile app authorize Starbucks to gather a lot of info about their coffee-buying habits from their preferred drinks to what time of day they’re usually ordering. So, even when people visit a “new” Starbucks location, that store’s point-of-sale system is able to identify the customer

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Source: Forbes