Reward Wine Lovers With Micro-rewards

Reward Wine Lovers With Micro-rewards

Redtie for Wineries : Blockchain In The Tasting Room

Times How would you like to have the contact information of partons who visit your tasting room?  On a busy day in the tasting room, people come in and people go out, some buy wine and some don’t.  Wouldn’t it be nice to know who came in, and be able to follow up with them?  And not by sending them an email or trying to get them to sign up for your newsletter why not, because all wineries use email to have a newsletter and a Facebook.  Why? because you have to, it’s pretty much business basics, and that’s the problem everyone does it and it just does not work like it used to.  It’s pretty much today’s old school fall back marketing.

Redtie For Wineries:

Well there is a better way, it happens in your tasting room and it uses blockchain.  It’s Redtie for Wineries, it’s new and built for you to connect with and stay connected with your customers.  Redtie for Wineries uses micro-reward which is given to consumers when they sign up, try your wine, buy from you, join your wine club, and stay connected. At sign up, and seamless to the user, Redtie for Wineries creates a digital wallet on the blockchain, each time a customer receives a reward it’s deposited in their wallet that’s unique to them. Redtie for Wineries unlike coupons or points earned for buying something is given to consumers for interacting with you.  Including receiving text messages. Texting, the new norm has an open rate of 98% and with a reward attached it’s a no brainer.

Rewards work that’s why they are so widely adopted.  Most rewards are specific to a business.  You can only use Starbucks rewards at Starbucks but WineRewards can be earned from any participating winery giving consumers a reason to visit your winery or purchases from your online store.

rewards with text

Why Blockchain?:

Blockchain is the biggest technology change since the beginning of the internet.  It gives businesses an option to manage the cost of technology and consumers greater transparency, enhanced security, easier traceability.

Visit us at www.getredtie.com

About the Author:

Steve Knaebel,

President, Redtie International.

 

Redtie for Wineries : Blockchain In The Tasting Room

Redtie for Wineries : Blockchain In The Tasting Room

Redtie for Wineries : Blockchain In The Tasting Room

Times How would you like to have the contact information of partons who visit your tasting room?  On a busy day in the tasting room, people come in and people go out, some buy wine and some don’t.  Wouldn’t it be nice to know who came in, and be able to follow up with them?  And not by sending them an email or trying to get them to sign up for your newsletter why not, because all wineries use email to have a newsletter and a Facebook.  Why? because you have to, it’s pretty much business basics, and that’s the problem everyone does it and it just does not work like it used to.  It’s pretty much today’s old school fall back marketing.

Redtie For Wineries:

Well there is a better way, it happens in your tasting room and it uses blockchain.  It’s Redtie for Wineries, it’s new and built for you to connect with and stay connected with your customers.  Redtie for Wineries uses micro-reward which is given to consumers when they sign up, try your wine, buy from you, join your wine club, and stay connected. At sign up, and seamless to the user, Redtie for Wineries creates a digital wallet on the blockchain, each time a customer receives a reward it’s deposited in their wallet that’s unique to them. Redtie for Wineries unlike coupons or points earned for buying something is given to consumers for interacting with you.  Including receiving text messages. Texting, the new norm has an open rate of 98% and with a reward attached it’s a no brainer.

Rewards work that’s why they are so widely adopted.  Most rewards are specific to a business.  You can only use Starbucks rewards at Starbucks but WineRewards can be earned from any participating winery giving consumers a reason to visit your winery or purchases from your online store.

rewards with text

Why Blockchain?:

Blockchain is the biggest technology change since the beginning of the internet.  It gives businesses an option to manage the cost of technology and consumers greater transparency, enhanced security, easier traceability.

Visit us at www.getredtie.com

About the Author:

Steve Knaebel,

President, Redtie International.

 

How Wineries Use SMS to Build Customer Loyalty

How Wineries Use SMS to Build Customer Loyalty

How Wineries Use SMS to Build Customer Loyalty?

Increasing consumer loyalty by 5% can increase profitability by 25% or more.  It’s no secret that return customers buy more over time, future purchases can be up to 10X the value of their first purchase.  “It costs $75.00 to $150.00 to acquire a customer outside of the winery using e-commerce,” says Paul Mabray, CEO of data analytics company Emery. “That’s a lot of money to recover over time.”  Another benefit of loyal customers is they will recommend your winery to their friends.

SMS (texting) is one of the most effective ways for businesses to interact with customers.  Text messages have an open rate of 98%, are read in 2 minutes, and have a 45% response rate.  Over 8 trillion text messages are sent every day worldwide. A majority of Americans text to stay in touch with friends, family, and colleagues.  In the US 78% of consumers say receiving a text is the quickest way to reach them.  Text is clearly mainstream across all demographics and ages.

What is Rewards Program?

Simple, it is a marketing strategy that rewards loyal customers who frequently engage with a brand. Everyone loves receiving something for nothing. Rewarding  a purchase is an excellent way to reinforce a buying decision your customer just made.

Did you know that increasing customer retention rates by 5% increases profits by 25% to 95%? Loyal customers contribute to your bottom-line in a multitude of ways – they bring in new customers through recommendation, they are more likely to make higher repeat purchases and higher Average Order Value (AOV).

That’s why at Redtie, we believe that creating a customer-centric culture begins long before creating a rewards program.

By rewarding customers with redeemable rewards, you increase your customer’s average order value and encouraging them to invest in your brand—meaning they’re less likely to switch to a competitor. It’s also a good idea to deliver additional value to customers, potentially by inviting them to participate in an online community associated with the product.

Make Your Text Messages Conversational

Conversational style text messaging builds the business to consumer relationship, compelling customers to keep coming back to buy from you.  Here’s an example; Hi it’s Susan from ABC Winery bring a friend the next time you visit us and enjoy a complimentary tasting.  Your messages should be written in a way that represents your brand and values while building loyal customers.

A well-crafted personalized message will give you the return you’re looking for.

Seven Tips on Getting Your Customers Attention

  1. If you don’t already have one start a texting program. There are many services available that are cost-effective and easy to use.
  2. Sign-up your existing customers first.
  3. Promote your events, your Wine Club, and specials.
  4. Encourage new sign-ups.
  5. Incent them to sign-up.
  6. Be consistent in the way you communicate.
  7. Find what works and continually improve.  Pole your customers to see what they want and expect.

Going Forward

In this very competitive industry bolstering your marketing outreach, promoting your brand, and increasing consumer loyalty is more critical than ever before.  With little planning, an opt-in strategy, and creating message content, texting is easy to add to your existing marketing strategy.  Done right you’ll be pleasantly surprised with the results.

Add conservational texting to your 2020 marketing goals.

Getting started is easy, sign up at www.getredtie.com, create an account, write short and to the point text messages determine how many TieCoins to attach to a message and send, it’s that simple.

Traditional marketing programs don’t work. But rewards attached to a message do and it costs pennies. Offering customer rewards programs is a great way to get more loyal customers and keep your brand top of mind. The key to making it work is understanding your customers and improving how you provide value to them. 

About the Author:

Steve Knaebel,

President, Redtie International.

 

Instagram’s Algorithm

How Instagram Algorithm Works & Instavids That Show Best Practices

Developing video content for Instagram involved a lot of guesswork until this June when it shared the six key ranking factors publicly for the first time.

Three main factors determine what users see in their Instagram feed:

  • Interest: How much this app predicts you’ll care about a post, with a higher ranking for what matters to you, determined by past behavior on similar content and potentially machine vision analyzing the actual content of the post.
  • Recency: How recently the post was shared, with prioritization for timely posts over weeks-old ones.
  • Relationship: How close you are to the person who shared it, with a higher ranking for people you’ve interacted with a lot in the past on this app, such as by commenting on their posts or being tagged together in photos.

Read more…

Source: SEJ

 

Formula 1 | Machine Learning

Formula 1 Uses Machine Learning To Deliver In-Race Predictions To Fans

Formula 1 plans to use cloud technology and machine learning to deliver more engaging statistic and even predictions to fans watching races on television and on its digital platforms. Cloud giant Amazon Web Services (AWS) has been signed up as an official technology partner, with its technology used to crunch the data and deliver it in a more meaningful way to fans and commentators.

Using the AWS platform, it will also be able to analyse data in real time, giving fans an idea of whether a driver is pushing themselves to the limit.

 

Read more…

Source: Forbes

China, Israel | AI | Healthcare

China and Israel Are Ready to Battle: Who Leads the Medical Imaging Artificial Intelligence Market?

The domestic healthcare industry has started supporting healthcare AI startups, providing them with easier access to healthcare data to train their algorithms, helped by the relatively flexible regulations. Like the US, Israel has probably benefited from the transfer of military advances in computer vision to medical applications.

Read more…

Source: Forbes

Nvidia | AI

Nvidia launches AI computer to give autonomous robots better brains

The Isaac platform is a set of software tools that will make it simpler for companies to develop and train robots. It includes a collection of APIs to connect to 3D cameras and sensors; a library of AI accelerators to keep algorithms running smoothly and without lag; and a new simulation environment, Isaac Sim, for training and testing bots in a virtual space.

Read more…

Source: TheVerge