Reward Wine Lovers With Micro-rewards

Reward Wine Lovers With Micro-rewards

Redtie for Wineries : Blockchain In The Tasting Room

Times How would you like to have the contact information of partons who visit your tasting room?  On a busy day in the tasting room, people come in and people go out, some buy wine and some don’t.  Wouldn’t it be nice to know who came in, and be able to follow up with them?  And not by sending them an email or trying to get them to sign up for your newsletter why not, because all wineries use email to have a newsletter and a Facebook.  Why? because you have to, it’s pretty much business basics, and that’s the problem everyone does it and it just does not work like it used to.  It’s pretty much today’s old school fall back marketing.

Redtie For Wineries:

Well there is a better way, it happens in your tasting room and it uses blockchain.  It’s Redtie for Wineries, it’s new and built for you to connect with and stay connected with your customers.  Redtie for Wineries uses micro-reward which is given to consumers when they sign up, try your wine, buy from you, join your wine club, and stay connected. At sign up, and seamless to the user, Redtie for Wineries creates a digital wallet on the blockchain, each time a customer receives a reward it’s deposited in their wallet that’s unique to them. Redtie for Wineries unlike coupons or points earned for buying something is given to consumers for interacting with you.  Including receiving text messages. Texting, the new norm has an open rate of 98% and with a reward attached it’s a no brainer.

Rewards work that’s why they are so widely adopted.  Most rewards are specific to a business.  You can only use Starbucks rewards at Starbucks but WineRewards can be earned from any participating winery giving consumers a reason to visit your winery or purchases from your online store.

rewards with text

Why Blockchain?:

Blockchain is the biggest technology change since the beginning of the internet.  It gives businesses an option to manage the cost of technology and consumers greater transparency, enhanced security, easier traceability.

Visit us at www.getredtie.com

About the Author:

Steve Knaebel,

President, Redtie International.

 

Redtie for Wineries : Blockchain In The Tasting Room

Redtie for Wineries : Blockchain In The Tasting Room

Redtie for Wineries : Blockchain In The Tasting Room

Times How would you like to have the contact information of partons who visit your tasting room?  On a busy day in the tasting room, people come in and people go out, some buy wine and some don’t.  Wouldn’t it be nice to know who came in, and be able to follow up with them?  And not by sending them an email or trying to get them to sign up for your newsletter why not, because all wineries use email to have a newsletter and a Facebook.  Why? because you have to, it’s pretty much business basics, and that’s the problem everyone does it and it just does not work like it used to.  It’s pretty much today’s old school fall back marketing.

Redtie For Wineries:

Well there is a better way, it happens in your tasting room and it uses blockchain.  It’s Redtie for Wineries, it’s new and built for you to connect with and stay connected with your customers.  Redtie for Wineries uses micro-reward which is given to consumers when they sign up, try your wine, buy from you, join your wine club, and stay connected. At sign up, and seamless to the user, Redtie for Wineries creates a digital wallet on the blockchain, each time a customer receives a reward it’s deposited in their wallet that’s unique to them. Redtie for Wineries unlike coupons or points earned for buying something is given to consumers for interacting with you.  Including receiving text messages. Texting, the new norm has an open rate of 98% and with a reward attached it’s a no brainer.

Rewards work that’s why they are so widely adopted.  Most rewards are specific to a business.  You can only use Starbucks rewards at Starbucks but WineRewards can be earned from any participating winery giving consumers a reason to visit your winery or purchases from your online store.

rewards with text

Why Blockchain?:

Blockchain is the biggest technology change since the beginning of the internet.  It gives businesses an option to manage the cost of technology and consumers greater transparency, enhanced security, easier traceability.

Visit us at www.getredtie.com

About the Author:

Steve Knaebel,

President, Redtie International.

 

How Wineries Use SMS to Build Customer Loyalty

How Wineries Use SMS to Build Customer Loyalty

How Wineries Use SMS to Build Customer Loyalty?

Increasing consumer loyalty by 5% can increase profitability by 25% or more.  It’s no secret that return customers buy more over time, future purchases can be up to 10X the value of their first purchase.  “It costs $75.00 to $150.00 to acquire a customer outside of the winery using e-commerce,” says Paul Mabray, CEO of data analytics company Emery. “That’s a lot of money to recover over time.”  Another benefit of loyal customers is they will recommend your winery to their friends.

SMS (texting) is one of the most effective ways for businesses to interact with customers.  Text messages have an open rate of 98%, are read in 2 minutes, and have a 45% response rate.  Over 8 trillion text messages are sent every day worldwide. A majority of Americans text to stay in touch with friends, family, and colleagues.  In the US 78% of consumers say receiving a text is the quickest way to reach them.  Text is clearly mainstream across all demographics and ages.

What is Rewards Program?

Simple, it is a marketing strategy that rewards loyal customers who frequently engage with a brand. Everyone loves receiving something for nothing. Rewarding  a purchase is an excellent way to reinforce a buying decision your customer just made.

Did you know that increasing customer retention rates by 5% increases profits by 25% to 95%? Loyal customers contribute to your bottom-line in a multitude of ways – they bring in new customers through recommendation, they are more likely to make higher repeat purchases and higher Average Order Value (AOV).

That’s why at Redtie, we believe that creating a customer-centric culture begins long before creating a rewards program.

By rewarding customers with redeemable rewards, you increase your customer’s average order value and encouraging them to invest in your brand—meaning they’re less likely to switch to a competitor. It’s also a good idea to deliver additional value to customers, potentially by inviting them to participate in an online community associated with the product.

Make Your Text Messages Conversational

Conversational style text messaging builds the business to consumer relationship, compelling customers to keep coming back to buy from you.  Here’s an example; Hi it’s Susan from ABC Winery bring a friend the next time you visit us and enjoy a complimentary tasting.  Your messages should be written in a way that represents your brand and values while building loyal customers.

A well-crafted personalized message will give you the return you’re looking for.

Seven Tips on Getting Your Customers Attention

  1. If you don’t already have one start a texting program. There are many services available that are cost-effective and easy to use.
  2. Sign-up your existing customers first.
  3. Promote your events, your Wine Club, and specials.
  4. Encourage new sign-ups.
  5. Incent them to sign-up.
  6. Be consistent in the way you communicate.
  7. Find what works and continually improve.  Pole your customers to see what they want and expect.

Going Forward

In this very competitive industry bolstering your marketing outreach, promoting your brand, and increasing consumer loyalty is more critical than ever before.  With little planning, an opt-in strategy, and creating message content, texting is easy to add to your existing marketing strategy.  Done right you’ll be pleasantly surprised with the results.

Add conservational texting to your 2020 marketing goals.

Getting started is easy, sign up at www.getredtie.com, create an account, write short and to the point text messages determine how many TieCoins to attach to a message and send, it’s that simple.

Traditional marketing programs don’t work. But rewards attached to a message do and it costs pennies. Offering customer rewards programs is a great way to get more loyal customers and keep your brand top of mind. The key to making it work is understanding your customers and improving how you provide value to them. 

About the Author:

Steve Knaebel,

President, Redtie International.

 

customer loyalty ecommerce

10x your customer loyalty with smart technologies and personalization techniques

10x your customer loyalty with smart technologies and personalization techniques

Do you own an Ecommerce driven business?

Yes? keep reading.

An Ecommerce business is miles away from the customer personalization aspect.

A physical store has the advantage of store keepers attending personally each and every customer but that’s not the case with online stores. This essence of customer experience is a huge void in an online store. 

Subsequently, this leads to a communication gap between store owners and online shoppers. This makes it difficult for online store owners to direct the visitor to the right place, paving way for the visitor to bounce off.

How do you provide personal assistance for online shoppers?

It’s easy to bring in visitors to your online store with modern techniques like SEO and SEM, but how do you make them interact with your online store and provide that personal touch, which subsequently convinces the visitor to go for a buy?

Simply put, how do you even greet your visitors?

These challenges can be tricky. But, there are creative ways to reach out to visitors and your customers on a personal level. 3 technologies can be used by online stores  to deliver the best of shopping experiences that shoppers desire and boosts sales are discussed below.

1.AI driven chatbots

Chatbots are an effective way to engage customers 24/7 in real time, let it be a web or mobile channel. Provide customers with a seamless and interactive online shopping experience with an AI-driven approach

With an intuitive conversational chatbot,  customers can find what they want, locate, check for a price, filter products, add to cart, ask questions, check availability and make a purchase. While the chatbot answers all the questions, the back-end software will need to track the customer behavior and expectation in parallel, data analytics (Big data) and subsequently to provide the best in the class of customer experience with personalized offerings or discounts. This is nothing but capturing customer sentiment. Online stores will need to instantly provide up-to-date information about products, promotions, and inventory so that the chatbot provides the best of information and guides the customer.

With an intuitive chatbot, Online stores should be able to  deliver product recommendations based on their purchase history, that is where data collection (Big data) plays its role – analysis driven personal marketing, simply helps in betterment of sales activity, Online stores need a bird’s eye  view of the customer’s wish list and preferences, including social media activity. 

For example, someone who bought a set of trousers will simply not prefer to buy trousers immediately, in this use case, the ads the Online stores run for this user could be about shirts, does it make sense? Yes, then you got it, this is personalized experience marketing driven with cutting-edge technology.

Redtie, a product that provides web driven communication services in the most interactive and customer engagement approach has been developing multi-channel chatbots.

2.Sales conversion with IoT beacons

Even though online shopping keeps surging high, still 70 to 90% of sales take place in physical stores. Customers use online shopping portals and the web to do the needed research and then find and locate a store to do physical shopping, just for experiencing the bliss of shopping.

 Most stores encourage users to opt for their mobile apps to stay updated with new launches and offerings. But there is a hidden sales conversion technique behind it. In-store IoT beacons track the customer’s location enabled from the customer’s mobile app and when the mobile app user is nearby, simply send them personalized notifications on offers.

“More than 50%  of shoppers want to receive real-time promotions like this, sadly only a handful of Online stores are backed up with this technology to capitalize.”

Alerting shoppers to current sales and new stock is a good start, but for conversion rates, Online stores need to provide personalized experiences like providing a discount or offer on an item that has been in the shoppers’ cart for a while. It could drive them crazy and make them buy it.

EphronTech partnered with Redtie has built mobile apps with real-time location services and alerting mechanisms for customers.

3.Big-data and analytics

Sales departments and professionals of the retail industry will need to adapt to big data technology and leverage its benefits. In the last couple of years, Online stores have been trying to develop and implement personalized relationship-driven sales strategies and have seen success. Online stores will need to use big data analytics to improve the customer responsiveness in their ad campaigns and tap the customer insights such as purchasing behaviour, interests, the frequency of purchase etc.

Delivering the right Ad content to the right audience at the right time is the mantra – How? With big data-driven analytics and research.

Accurate customer analysis is the most essential factor for implementing a successful sales strategy for your retail business. It is all about knowing your customer. In 2018, the role of big data-driven research will reach new heights. Online stores could own their mobile apps to generate huge amounts of data.

By using advanced big data technologies and improving customer analytics, Online stores can increase their customer acquisition and subsequently increase their revenue.

Big data is all about data collection and for Online stores it helps study customers, research and provide a personalized service, which in turn will boost the sales conversion.

Adding personalized interactions to your customers shopping experience with the above technologies will surge your customers loyalty

Here’s what you can do with Redtie now:

  • Alerts and notifications
  • Text alerts increase revenue by ensuring customers remember their appointments or have the opportunity to reschedule
  • Appointments
  • Two way messaging makes it easy for customers to confirm, reschedule or cancel their appointments
  • Customer campaigns
  • Increase sales and customer satisfaction with smarter Text campaigns
  • Billing and payments
  • Send convenient payment confirmations, credit limit alerts to increase customer satisfaction
  • Discount Coupons or Vouchers
  • Announce offers to customers via text message to increase sales and revenue
  • Product Launches & recommendations
  • Launch your product via text message and reach out to millions within seconds
  • Personalized messages
  • Reach out to loyal customers and provide that unique experience – You Are Important

Bonus: According to McKinsey, 35% of Amazon’s total sales come from product recommendations.

Why wait? Sign up now 

Digital transformation Trend 2020 | Put the Customer at the Center of Everything You Do

Beyond Digital Transformation: Why the Customer Will Truly Be the Focus of 2020

There’s no denying that the motivating imperative driving every boardroom conversation is digital transformation. After all, we know from daily evidence that the promised digital disruption coming to every industry is already here, and it is accelerating faster than ever.

It’s Simple: Put the Customer at the Center of Everything You Do

On an annual basis, I put together a list of the top technology predictions and trends to watch for in the coming year. This year, I am approaching it differently. I’ve chosen to only list things that will have a direct and positive impact on customers since they are the reason any company exists and hopefully succeeds. It does beg the question: What’s the point of digitally transforming business if we aren’t bringing customers along? Yes, technology is important. I won’t argue that. To succeed, however, we need to create and nurture lasting relationships with our customers.

Make Every Customer Interaction Exceptional

Engage through Digital Experiences

Double-Down to Address Our Customer’s Needs, Wants, and Values

Focus on Customer Engagement vs. Customer Management

Deliver Personalized Experiences — Every Single Time

Ultimately, the driving factor is getting back to being laser-focused on the customer, especially, if your business is in the midst of digital transformation. With the digitized tools (like customer messaging tool, marketing automation tools, etc) and approaches I’ve outlined above, 2020 will be the best year yet!

Read more…

Source: MarTech Series

 

 

Digital transformation Trend 2020 | Put the Customer at the Center of Everything You Do

Beyond Digital Transformation: Why the Customer Will Truly Be the Focus of 2020

There’s no denying that the motivating imperative driving every boardroom conversation is digital transformation. After all, we know from daily evidence that the promised digital disruption coming to every industry is already here, and it is accelerating faster than ever.

It’s Simple: Put the Customer at the Center of Everything You Do

On an annual basis, I put together a list of the top technology predictions and trends to watch for in the coming year. This year, I am approaching it differently. I’ve chosen to only list things that will have a direct and positive impact on customers since they are the reason any company exists and hopefully succeeds. It does beg the question: What’s the point of digitally transforming business if we aren’t bringing customers along? Yes, technology is important. I won’t argue that. To succeed, however, we need to create and nurture lasting relationships with our customers.

Make Every Customer Interaction Exceptional

Engage through Digital Experiences

Double-Down to Address Our Customer’s Needs, Wants, and Values

Focus on Customer Engagement vs. Customer Management

Deliver Personalized Experiences — Every Single Time

Ultimately, the driving factor is getting back to being laser-focused on the customer, especially, if your business is in the midst of digital transformation. With the digitized tools (like customer messaging tool, marketing automation tools, etc) and approaches I’ve outlined above, 2020 will be the best year yet!

Read more…

Source: MarTech Series

 

 

Voice over Text

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Is ‘VOICE’ really taking over ‘TEXT’?

[/vc_column_text][vc_empty_space][vc_column_text]The art of communication with machines(computers) is evolving pretty fast. Artificial intelligence has made way for machine learning and deep learning, the results are mind-blowing.

Decades past, Artificial Intelligence was a closed subject and was held tight under the wraps of MIT and military agencies. But the past few years things have changed. The Internet brought it all. Information was shared and researchers dived deep to bring out the underlying concepts open to the citizens of the world.

What happened?

Yes, you guessed it right. Internet companies leveraged AI’s importance and started building their own AI driven products. Google’s  Assistant, Amazon’s Alexa and Apple’s Siri are the frontrunners. All these companies are in a way inclined towards human-machine communication oriented services. Yes, the trend of interfacing humans with computers or any electronic gadget over voice is taking over the traditional keyboard/screen/touch approach. We’re all getting more and more used to voice in our smartphone, cars, and homes of people are getting automated, commands are sent over voice and machines (Computers, TV, Robots) are trained to respond accurately.

The last few years have been full of Robotic innovations for specific purposes.  Home automation and its demand have skyrocketed.  Talking to computers is booming (business) and this has disrupted the power centre as well in the corporate sector.

Google dominates the ads business, Amazon is into smart homes and also in your car to help you navigate.

Ask anything to Alexa, it gives you an answer, it can be a silly question or brain tearing complex one, it provides an answer in the most elegant way. It plays the answer and you can just hear it. Cool right?.

Apple is not behind either with it’s Siri in the iPhoneiPad, computer, Watch, earbuds and now their speakers as well.

The intelligent devices are slowly becoming personal assistants, even advising you on a day’s itinerary and schedules. They are going to be our driving force in the near future.

In this war of corporates, Google might take a  beating with its web search services that happen typically on a monitor. People might be migrating away from Google’s web-based search services to seek information and move towards Voice services such as Alexa to seek information such as phone numbers, address … anything.

If people started to move away for Google search, the next big question will be the impact on their Ads business.

Interestingly all of this is happening when the introduction of other forms of reality like augmented, virtual and mixed reality is happening things now, which again is a screen/ touch/keyboard driven.

The question now is down the line…say 10 to 15 yrs from now, will we be still be typing our queries on a keyboard showing up on a screen? Or… will just thinking and voice commanding your search gives you the required info … on your specs or even retina?

I prefer later would take prominence.

Sign up Redtie for free and explore our premium features[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]

Is ‘VOICE’ really taking over ‘TEXT’?

[vc_row][vc_column][vc_column_text]

Is ‘VOICE’ really taking over ‘TEXT’? The art of communication with machines(computers) is evolving pretty fast.

[/vc_column_text][vc_empty_space][vc_column_text]Artificial intelligence has made way for machine learning and deep learning, the results are mind-blowing.

Decades past, Artificial Intelligence was a closed subject and was held tight under the wraps of MIT and military agencies. But the past few years things have changed. The Internet brought it all. Information was shared and researchers dived deep to bring out the underlying concepts open to the citizens of the world.

What happened?

Yes, you guessed it right. Internet companies leveraged AI’s importance and started building their own AI driven products. Google’s  Assistant, Amazon’s Alexa and Apple’s Siri are the frontrunners. All these companies are in a way inclined towards human-machine communication oriented services. Yes, the trend of interfacing humans with computers or any electronic gadget over voice is taking over the traditional keyboard/screen/touch approach. We’re all getting more and more used to voice in our smartphone, cars, and homes of people are getting automated, commands are sent over voice and machines (Computers, TV, Robots) are trained to respond accurately.

The last few years have been full of Robotic innovations for specific purposes.  Home automation and its demand have skyrocketed.  Talking to computers is booming (business) and this has disrupted the power centre as well in the corporate sector.

Google dominates the ads business, Amazon is into smart homes and also in your car to help you navigate.

Ask anything to Alexa, it gives you an answer, it can be a silly question or brain tearing complex one, it provides an answer in the most elegant way. It plays the answer and you can just hear it. Cool right?.

Apple is not behind either with it’s Siri in the iPhoneiPad, computer, Watch, earbuds and now their speakers as well.

The intelligent devices are slowly becoming personal assistants, even advising you on a day’s itinerary and schedules. They are going to be our driving force in the near future.

In this war of corporates, Google might take a  beating with its web search services that happen typically on a monitor. People might be migrating away from Google’s web-based search services to seek information and move towards Voice services such as Alexa to seek information such as phone numbers, address … anything.

If people started to move away for Google search, the next big question will be the impact on their Ads business.

Interestingly all of this is happening when the introduction of other forms of reality like augmented, virtual and mixed reality is happening things now, which again is a screen/ touch/keyboard driven.

The question now is down the line…say 10 to 15 yrs from now, will we be still be typing our queries on a keyboard showing up on a screen? Or… will just thinking and voice commanding your search gives you the required info … on your specs or even retina?

I prefer later would take prominence.

Sign up Redtie for free and explore our premium features[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]

Sundar Pichai | AI

Google’s Sundar Pichai on artificial intelligence: Threat to humans real; there’s a need for regulation

Sundar Pichai said that AI is the main tool behind new-age innovation and discoveries like driverless cars or disease detecting algorithm. However, the companies need to make sure that the technology can’t be illegally exploited or abused.  Pichai said that AI is the main tool behind new-age innovation and discoveries like driverless cars or disease detecting algorithm. However, the companies need to make sure that the technology can’t be illegally exploited or abused. He also added that the tech industry needs to make sure that the artificial robots with “agency of their own” does not harm the people.

Read more…

Source: Financial Express