Dark Marketing

How Dark Marketing Is Improving Startups’ And Large Brands’ Social Strategies

While many marketers view dark marketing as a scary unknown, clued-in companies of all sizes are using these practices to build stronger relationships with their audiences — away from the prying eyes of the competition. This isn’t about using black hat social media techniques, like buying Instagram followers from Russia. It’s about segmenting data to deliver targeted messages to interested audiences — and interested audiences only.

Dark marketing, or posts published only to targeted individuals, relies on highly specific targeting practices to create the most personalized advertisements possible. People share all sorts of information online, especially on social media. Marketers can use information ranging from demographic categories to dream vacation goals to develop campaigns that speak to individuals on a personal level. Also called unpublished posts, dark ads can promote an event or a product in a consumer’s news feed without posting anything on the company’s social page.

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Source: Forbes

WhatsApp | annoying new update

WhatsApp’s annoying new update will make you quit the platform

WhatsApp announces a new update, users get excited and can’t wait to try it out. Things might be different this time.

In an attempt by Facebook to monetize WhatsApp, the service will introduce targeted advertisements, which will be displayed in the Status tab. Clearly, WhatsApp users are quite pissed and reports have suggested that few users are already switching to ad-free based messaging platforms, such as Telegram and Viber.

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Source: Mashable

Facebook | Phone Number | Ads

Facebook admits using your phone number for targeted ads

Facebook has admitted that the phone numbers that its users provide for security purposes are being used to target them with ads, the media reported.

“We use the information people provide to offer a better, more personalised experience on Facebook, including ads,” a Facebook spokesperson was quoted as saying by TechCrunch on Thursday.

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Source: Hindustan Times

Lookalike Audiences | Facebook

5 Strategies for Successful Lookalike Audiences in Facebook Ads

Facebook Lookalike Audiences are a fantastic way to leverage the most popular social media network in the world. Lookalike Audiences are a staple in most Facebook Ads accounts. With the large amount of information Facebook has on its users, it’s hard to beat the algorithm when it comes to targeting new customers.

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Source: Search Engine Journal

Digital | Ads | US

Digital now makes up 51% of US ad spending

Ad sales up, especially digital. Magna says that “net advertising sales” will grow by 6.9 percent this year to reach $207 billion, which is “a new all-time high.” And, for the first time, digital ad revenues surpassed 50 percent of total ad spending in the US. The company said that digital ad revenue in 2018 will reach $106 billion, or 51.5 percent of total ad sales.

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Source: Marketing Land